Open Access

Suffizienz ist ein Strategieansatz, dessen Verfolgung für das Erreichen einer nachhaltigen Entwicklung unerlässlich ist. In ihrer praktischen Umsetzung trifft die Suffizienzstrategie jedoch auf vielfältige Hindernisse, die die Etablierung von konkreten Maßnahmen verhindern. Im Rahmen dieser Arbeit wurde untersucht, inwiefern die Philosophie und Praxis des Yoga einen Schlüssel für die Umsetzung der Suffizienz auf privater Ebene darstellen kann. Nach der Methodik der qualitativen Sozialforschung wurden Einzelinterviews mit Yogalehrer*innen durchgeführt, deren Auswertung das Transformationspotenzial des Yoga in Richtung einer suffizienten Lebensweise näher erläutert. Die Forschungsergebnisse bestätigen eine Suffizienzorientierung der befragten Personen seit dem Beginn ihrer Yogapraxis und deuten auf eine erhöhte Bereitschaft für die Akzeptanz von Suffizienzmaßnahmen hin. Ein direkter Zusammenhang zwischen Yoga und dem Wissen um die Notwendigkeit einer suffizienten Lebensweise konnte nicht nachgewiesen werden. Die Ergebnisse dienen der Suffizienzforschung als Ansatzpunkte für die Entwicklung neuer Umsetzungsstrategien.

This dissertation examines how smallholder farming livelihoods may be more effectively leveraged to address food security. It is based on empirical research in three woredas (districts) in the Jimma Zone of southwestern Ethiopia. Findings in the chapters that follow draw on quantitative and qualitative data. In this research, I focus on local actors to investigate how they can be better supported in their roles as agents who have the ability to improve their livelihoods and achieve food security. This general aim is operationalized through three research questions that are addressed in separate chapters. The research questions are: (i) How do livelihood strategies influence food security?; (ii) What livelihood challenges are common and how do households cope with these?; and (iii) How do social institutions, in which livelihoods are embedded, influence people’s abilities to undertake livelihoods and be food secure? Using quantitative data from a survey of randomly selected households, I applied a number of multivariate statistical analysis to determine types of livelihood strategies and to establish how these strategies are associated with capital assets and food security. Here I view livelihood strategies as a portfolio of livelihood activities that households undertake to make a living. The predominant livelihood in the study area was diversified smallholder farming involving mainly the production of crops. Food crops such as maize, teff, sorghum, and in smaller quantities – barley and wheat, were primarily produced for subsistence. Cash crops namely coffee and khat were primarily produced for the market. Based on our analyses, we found five types of livelihood strategies to be present along a gradient of crop diversity. Food security generally decreased with less crops being part of the livelihood strategy. The livelihood strategies were associated with households’ capital assets. For example, the livelihood strategy with the most number of crops had more access to a wider range of capital assets. They had larger aggregate farm field size, and were more involved in learning with other farmers through informal exchange of information and knowledge. The status of food (in)security of each household during the lean season was measured using the Household Food Insecurity Access Scale (HFIAS). A generalized linear model established that the type of livelihood strategy a household undertook significantly influenced their food security. Other significant variables were educational attainment and gender of household head. The findings contribute evidence to the benefits of diversified livelihoods for food security, in this case, the combination of diverse food crops and cash crops. Smallholder farming in southwest Ethiopia is beset with process-related and outcome-related challenges. Here, a process-related challenge pertains to the lack of different types of capital assets that people need to be able to undertake their livelihoods, while an outcome-related challenge pertains to lack of food. The most frequently mentioned process-related challenges were associated with the natural capital either as lack in necessary ecosystem services or high levels of ecosystem disservices. Farming households typically faced the combined challenges of decreasing soil fertility, land scarcity, die-off of oxen due to diseases, and wild animal pests that raided their crops and attacked their livestock. Lack of cash was also common and this was associated with an inability to access goods and services that households needed to address other problems. For example, lack of cash prevented households from buying fertilizers or replacing the oxen they lost to diseases. Confronted with multiple and simultaneous challenges, households coped by drawing on more readily accessible capital assets in order to address a lack. This process is here referred to as capital asset substitution. The findings indicate that when households liquidate a physical asset in order to gain cash which they then use to address other challenges, the common outcome is an erosion of their capital asset base. Many households reported having to sell their livestock to buy fertilizers, as required by the government, without seeing an increase in their harvest. The same process of liquidating capital asset to purchase food particularly during the lean season, also led to erosion of capital assets. On the other hand, when households drew on their social capital to address the challenges, they tended to maintain their capital asset base. The local didaro system is one such example in which farming households with adjacent farm fields synchronize their cropping timing and pool their labor together to address the problem of wild animal pests. Human capital, for example, in the form of available labor was also important for coping. Protecting and enhancing natural capital is needed to strengthen the basis of livelihoods in the study area, and maintaining social and human capitals is important to enable farming households to cope with challenges without eroding their capital asset base. Smallholder farming in southwest Ethiopia is embedded in a social context that creates differentiated challenges and opportunities amongst people. Gender is an axis of social differentiation on which many of the differences are based. Since the coming into power of the currently ruling Ethiopian political coalition, important policy reforms have been put in place to empower women. This includes the formal requirement that wives’ names are included in land certificates. Local residents reported notable changes related to gender in the last ten years. To make sense of the changes, we adapted the leverage points concept which identifies places to intervene in a system with different depths and effectiveness for changing the trajectory of a system. Using this concept, we classified the reported changes as belonging to the domains of visible gaps, social structures, and attitudes. Importantly, changes within these domains interacted, suggesting that changes facilitate further changes. The most prominent driver of the changes observed was the government’s emphasis on empowering women and government-organized interventions including gender sensitization trainings. The changes toward more egalitarian relationships at the household level were perceived by local residents to lead to better implementation of livelihoods, and better ability to be food secure. The study offers the insight that while changing deep, underlying drivers (e. g. attitudes) of systemic inequalities is critical, other leverage points such as formal institutional change and closing of certain visible gaps can facilitate deeper changes (e. g. attitudes) through interaction between different leverage points. This can inform gender transformative approaches. While positive gender-related changes have been observed, highly unequal gender norms still persist that lead to women as well as poor men being disadvantaged. Social norms which provide the basis for collective understanding of acceptable attitudes and behaviors are entrenched in people’s ways of being and doing and can therefore significantly lag behind formal institutional changes. For instance, daughters in southwest Ethiopia continued to be excluded from land inheritance because of long-standing patrilineal inheritance practices. This impacted on women’s abilities to engage in smallholder farming in equal footing as men. Norms influenced practices around access and control of capital assets, decision-making, and allocation of activities with important implications for who gets to participate, how, and who gets to benefit. Landless men also faced distinct disadvantages in sharecropping arrangements where people involved often have unequal socioeconomic status. Processes that facilitate critical local reflections are needed to begin to change unequal social norms and transform smallholder farming to becoming more inclusive and egalitarian spheres. To more effectively leverage smallholder farming for a food secure future, this dissertation closes with four key insights namely: (1) Diversified livelihoods combining food and cash crops result in better food security; (2) Enhancing natural and social capital is a requisite for viable smallholder farming; (3) Social and gender equality are strategically important in improving livelihoods and food security; and (4) Institutions particularly social norms are key to achieving gender and social equality. Because the livelihoods-food security nexus depend on people’s agency in their livelihoods, this dissertation concludes that livelihoods should be recast as critical spheres for expanding human agency and that conceptual development as well as formulation of suitable tools of measurement be pursued.

This thesis deals with the influence of sustainability communication on the purchase decision of sustainable tourism products involving German specialist tour operators. Sustainability communication is a challenge, because sustainable tourism is an abstract and vague concept which consumers find it difficult to grasp and about which they are sceptical, and the service characteristics of tourism products complicate the decision making stage, which is a high-involvement situation of uncertainty to which sustainable product attributes add complexity. As an introduction, an interdisciplinary theory discussion reveals knowledge gaps in terms of the value-belief-norm theory and the elaboration likelihood model (ELM). The first article, which is the first systematic literature review on the topic, reveals that there is a limited theoretical understanding of sustainability communication, a lack of practical understanding of how to design sustainability messages, and an inadequate set of methodologies for its research. It identifies knowledge gaps concerning: the holistic approach to sustainability communication; its role in the attitude-behaviour gap; an interdisciplinary theoretical understanding focusing on belief-based social psychological theories and theories of persuasion; qualitative methods; and experimental design. The second article investigates the role of sustainability communication in the attitude-behaviour gap, employing the value-belief-norm theory to explain how information is processed by special interest customers. Interview findings show that ineffective sustainability communication is the reason for the gap and that customers unintentionally booked sustainably. The study identifies eight groups of beliefs which explain the processing of sustainability attributes. Sustainability information is effective when it is value-congruent, that is, when customers perceive they can make a difference, they begin to ascribe a responsibility to themselves. The third article investigates how to design an effective sustainability message in tour operator advertising. Drawing on the ELM, the study shows that appeal type does not significantly influence persuasion but the topic presented is important. Cultural sustainability is the sustainability topic that is most persuasive for cultural tourists, while consumer prior knowledge and issue-involvement with the topic promote successful information processing. The thesis has contributed to a target-group specific understanding of effective sustainability product communication and contributes to knowledge in terms of theory, methodology, and practical solutions.

Nowadays, our (western-world) society is characterized by digitalization. This is realized by information and communication technologies, consuming a huge amount of energy. The fact that digitalization comes along with a lot of negative effects onto the environment is slightly known in the case of energy consumption by hardware, especially regarding mobile devices, having a limited battery life. However, awareness of environmental issues of software, being the driver of hardware, is mainly missing, even if the research field addressing corresponding issues is growing. Thus, the doctoral thesis at hand addresses the question How to draw (a) developers and (b) usersattention to environmental issues of software? By presenting (a) a calculation method of the carbon footprint of software projects and (b) a concept for an eco-label for software products, evaluated by a user survey, the doctoral thesis provides two strategies how to draw the attention to environmental issues of software. Summarizing, this thesis can act as a basis for further research in bridging from science to society in the context of environmental issues of software. Its findings can be seen as starting points for practical implementations of methods and tools supporting a more environmentally friendly way of developing software and informing about environmental issues of software usage. In order to get the implementation of the research results of the thesis going, it highlights practical implications for diverse groups of stakeholders - researchers, certifiers, public administration and professional purchasers, and environmental associations - that have been identified as being important for the practical implementation of the presented concepts and, thus, represent the target group of the doctoral thesis.

Sustainability transitions research proposes fundamental changes of societal systems´ organisation to overcome persistent societal challenges, such as climate change or biodiversity loss, and allowing systems to become more sustainable. This thesis adresses an underlying tension in sustainability transitions research: between transitions as an open-ended process of fundamental change and the normative direction of this change: sustainability. In doing so, three themes so far underexplored in sustainability transitions scholarship are in the focus of the research: individual agency, normativity and transdisciplinary collaboration. Thereby, the thesis aims to strengthen process-oriented and potentially transformative approaches to sustainability transition research, in contrast to primarily descriptive-analitical approaches. Transition management as a recent and salient example of transdisciplinary transition research is chosen to provide research framework and application context. Based on conceptual-theoretic, empirical case study and reflexive work, three main results are contributed: First, a psychologically enriched understanding of individual and sustainability related agency in conceptual and empirical understandings of transition management is developed. This builds on two perspectives: a psychologically enriched capability approach as well as the analysis of social effects (social learning, empowerment and social capital development) of transition management to capture sustainability oriented agency increases. As second main result, normative considerations, namely sustainability, are included into transition management on conceptual and empirical levels. Therein, substantive, procedural and intentional aspects of sustainability are combined: Substantive aspects are covered by proposing capabilities, behavioral freedoms to live a valuable life, as normative yardsticks to measure developments. Procedural aspects include a detailed understanding of facilitating a learning journey towards making sustainability meaningful in the local transition management cases and setting up experiments for its realiziation. Intentional aspects are addressed by linking social effects of transition management to awareness, motivations and feelings of responsibility towards sustainability. As a third main result, the transdisciplinary collaboration in transition management of creating an arena as an interactive learning space is conceptualized and explored, as well as the roles of the researchers therein. Key issues of this learning space, the community arena, are drawn out and ideal-type roles and activities of researchers in addressing these issues are proposed and empirically analysed. As synthesis of thesis results, ten principles of sustainability transition management are proposed.

In der Forschungsarbeit wird ein Rahmenmodell von Kompetenzen nachhaltigkeitsorientierter Verwaltungsführung in Kommunen und ihrer Förderung entwickelt und beschrieben. Methodische Grundlage hierfür bilden eine systematische Literaturrecherche sowie 25 qualitative, leitfadengestützte Interviews mit 13 verwaltungsexternen und 12 verwaltungsinternen Experten aus drei Fallstädten (Freiburg, Wernigerode, Ludwigsburg). Übergeordnetes Ziel des Modells ist der Auf- bzw. Ausbau nachhaltigkeitsorientierter Prozesse in Kommunalverwaltungen, um nachhaltige Entwicklung auf lokaler Ebene insgesamt zu fördern. Aufbauend auf dem Managementmodell Mintzbergs und drei Sustainable-Leadership-Modellen werden hierfür nachhaltigkeitsorientierte Handlungsbereiche von Oberbürgermeistern, Beigeordneten und Fach- bzw. Amtsleitungen im Verwaltungsalltag aufgezeigt. Ob bzw. inwieweit diese Handlungsmöglichkeiten genutzt werden, hängt unter anderem von der Ausprägung zentraler Kompetenzen nachhaltigkeitsorientierter kommunaler Verwaltungsführung ab. Diese werden u. a. basierend auf Ansätzen von Nachhaltigkeitskompetenzen für Führungspersonen aus der Privatwirtschaft herausgearbeitet. Ferner werden Förderungsmöglichkeiten solcher Kompetenzen in Aus- und Fortbildung sowie in der Organisationsentwicklung und im kommunalen Personalmanagement hergeleitet und beschrieben. Potentielle konkrete Förderungsmethoden werden ebenfalls untersucht.

In this work, I contribute to a social constructionist research agenda by investigating how managers/consultants (practitioners) of different ranks are engaged in patterns of behavior (practices) in socially situated contexts (practice) attempting to shape preferred shared interpretations of reality to achieve their goals. Following this line of inquiry, the work aims at (1) advancing our understanding of the role of practitioners in shaping managerial realities and (2) investigating how practitioners actually shape managerial realities, particularly focusing on ´reality-shaping´ practices and their content. The dissertation comprises a set of four complementary articles investigating these research questions empirically based on in-depth, empirical case studies and theoretically within various managerial contexts (client-consultant relationship, CEO post-succession strategic change process, evolutionary initiative development) and considering different actor perspectives (top managers, middle managers, consultants and clients). Resulting from this variety, the articles rely on and contribute to different, at times distant, research fields and therewith scholarly discussions. However, the literature on sensemaking and sensegiving offers a suitable overarching theoretical frame which I use in this work to synthesize the key contributions of the four articles.

The dissertation project focuses on empirically investigating consumers´ attitudes, motiva-tions and purchasing decisions regarding sustainable products. The focus on this micro per-spective, however, does not reflect consumers´ roles within the transformation towards sus-tainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers´ limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchas-ing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.

Smartphones make intensive use of precious metals and so called conflict minerals in order to reach their high performance in a compact size. In recent times, sustainability challenges related to production, use and disposal of smartphones are increasingly a topic of public debate. Thus, established industry actors and newly emerging firms are driven to engage in more sustainable practices, such as sustainable sourcing of materials, maintenance services or take-back schemes for discarded mobile phones. Many of these latter efforts can be related to the concept of a circular economy (CE). This thesis explores how CE-related value creation architectures (VCAs) in the smartphone industry contribute to slowing and closing resource loops in a CE. In order to analyze these new industry arrangements, transaction cost theory (TCT) is used as a guiding theory for a make-or-buy analysis. Combining TCT with the concept of a CE is a novel research approach that enables the empirical analysis of relationships between focal actors (e.g. manufacturers) and newly emerging loop operators (e.g. recycling firms) in the smartphone industry. Case studies of such VCAs are conducted with case companies drawn from the Innovation Network on Sustainable Smartphones (INaS) at Leuphana Universtity of Lüneburg and analyzed regarding their involved actors, partnerships, circular activities, motivation and perceived barriers. Evidence from the conducted case studies suggests that asset specificity for circular practices increases for higher order CE-loops such as maintenance or reuse, therefore long-term partnerships between focal actors and loop operators or vertical integration of CE practices are beneficial strategies to reach a sophisticated CE. Similarly, circular practices that go beyond recycling require a strong motivation, either through integration in the focal firm´s quality commitment or through business model recognition. It is further suggested that the circular design of products and services could reduce necessary transaction costs and thus overall costs of a circular economy. Four different integration strategies for circular economy practices have been derived from the conducted case studies. These are: 1) vertically integrated loops, 2) cooperative loop-networks, 3) outsourcing to loop operators and 4) independent loop operators. This work thus provides evidence that circular economy activities do not necessarily have to be managed by focal actors in the value chain. Rather, circular practices can also be put forward by specialized loop operators or even independent actors such as repair shops.