This PhD dissertation thesis aims to analyse and discuss how a company can interact with its supply chain stakeholders to facilitate the development of sustainable supply chains. The research is based on empirical and conceptual work and contributes to the field of corporate sustainability, supply chain management and its intersection. The thesis develops a conceptual framework to analyse four organisational spheres of interaction (inter, intra, supra and sub) in sustainable supply chain management (SSCM). Thereby, further insights into risk and opportunityoriented approaches of companies to SSCM are provided.
The dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.
This PhD thesis examines the connections between sustainability knowledge management (SKM) and sustainability management tools in small and medium-sized enterprises (SMEs). While previous literature has established that knowledge is essential for the application of sustainability management tools, the effects of such tools on knowledge management are under-researched in the sustainability context. Drawing on multiple academic papers and utilizing various research methods, including a systematic literature review, several quantitative surveys and a multiple case study approach, the thesis systematically examines how such tools can facilitate the identification, acquisition, conversion, application and retention of sustainability knowledge, and potentially lead to the improvement of SKM effectiveness in SMEs. Furthermore, it examines how support functions for sustainability management tools and SKM correspond with each other. The findings reveal that sustainability management tools facilitate the SKM processes (identification, acquisition, conversion, application and retention), and align with the support factors (e.g. top management support, shared vision, employee qualifications) to advance SKM in SMEs. Particularly, such tools permit the institutionalization of sustainability knowledge into the daily routines and practices in SMEs. Additionally, tools create a support structure for SKM, embedding and preserving sustainability knowledge in documents, policies, procedures and norms for an enterprise´s collective knowledge for sustainability management. The thesis concludes with complementing areas of future research and offers practical implications for SME management.
Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
In spite of growing interest in companies’ contribution to sustainable development, the implementation of corporate sustainability, i.e. the integration of environmental, social, and economic issues, is not well understood. This cumulative PhD thesis aims to answer the research question whether sustainability management is only a transitory management fashion, or whether an effective implementation is actually taking place. The thesis consists of five papers, which are either published in refereed academic journals, accepted to be published, or planned to be resubmitted. The papers analyze three important elements of the implementation of corporate sustainability: motivation (why?), organizational units (who?) and management tools (how?). Combining these three elements supplies a framework for discussing the implementation of corporate sustainability management. The results, which are mostly based on surveys of large German companies, reveal that companies predominantly manage corporate sustainability because they seek legitimacy, rather than a competitive advantage, and because they follow acknowledged standards, guidelines, or ratings (institutional isomorphism) – possibly out of uncertainty on how to best handle a concept so complex and novel. Public relations is the organizational unit engaging in sustainability management most strongly, whereas accounting, finance, and management control engage the least. Hence, corporate sustainability is currently not implemented as a crossfunctional approach. Yet, there is indication of a growing strategic relevance of corporate sustainability. This is also reflected in the awareness and application of sustainability management tools, which have been increasing continuously between 2002 and 2010 – especially in terms of integrative tools serving to balance environmental, social, and economic issues. Furthermore, market incentives are gaining in importance over time. The thesis relates these results to management fashion theory. Although there is some indication that sustainability management might in fact be a transitory fashion, an analysis over time reveals an ongoing development of the elements analyzed. Thereby, the thesis demonstrates that corporate sustainability management can be considered more than a management fashion. One implication of the analysis is that both companies and researchers are called upon to foster the implementation of corporate sustainability, with positive incentives, e.g. by markets and consumers, turning out to be promising starting points. As opposed to pressure and expectations by stakeholders, focusing on opportunities might be more suitable to induce actual change of processes, products, services, or even business models in companies. In conclusion, the author hopes to make a significant contribution to the discussion on the implementation of corporate sustainability and to stimulate the development of new theoretical approaches.
Ökologische und soziale Themen werden für Marken zunehmend erfolgsrelevant. Jedoch können Nachhaltigkeitsversprechen einer Marke zu Vertrauensvorbehalten seitens der Stakeholder führen, weshalb die Glaubwürdigkeit einer Nachhaltigkeitsmarke besonders wichtig ist. Zudem wird die Wahrnehmung einer Nachhaltigkeitsmarke heutzutage verstärkt durch Stakeholder mitbestimmt, da sie mittels Social Media eigene Inhalte verfassen und im Social Web veröffentlichen können. Vor diesem Hintergrund wurde in der Dissertation erörtert, wie ein Unternehmen seine Marke durch ökologische und soziale Themen stärken kann. Außerdem wurde untersucht, wo in diesem Entwicklungsprozess soziale Medien gezielt eingesetzt werden können. In diesem Kontext wurde auch der Frage nachgegangen, wie die von Stakeholdern im Social Web verfassten Inhalte in Übereinstimmung mit einer intendierten Nachhaltigkeitsmarke gebracht und deren Kraft genutzt werden können. Zentrales Ergebnis der Dissertation stellt ein anwendungsorientiertes Modell für die systematische Social-Media-Verwendung zur Unterstützung des Nachhaltigkeitsmarkenmanagements dar.
The challenges of sustainable development have spurred the complexity of management reality, unveiling considerable risks and opportunities for companies. The past twenty years of development in management science and practice have refined the understanding of the linkages between corporate success and sustainability aspects of business. Nevertheless, numerous management tools and concepts have been criticised for failing to contribute to improved sustainability performance. Management accounting is an indispensable system for generating, preparing and providing information for recognising decision situations and informing decisions. Building on the relevance of information, sustainability accounting has received considerable attention in the past decade. Related research has emphasised the contribution of sustainability accounting to tackling sustainability challenges in specific settings. A systematic investigation of the role of sustainability accounting is virtually non-existent to date. To overcome this limitation and provide an insight into the practice of sustainability accounting and its role in sustainability management and ultimately in corporate success, this doctoral thesis approaches the question How does sustainability accounting contribute to improved information management and management control? The direct contribution is two-fold. First, a number of decision situations are explicated. Examples for such decision situations include utilising certain types of information for specific decisions, engaging various functions in different ways, etc. Making a decision within these decision situations was observed to contribute to achieving corporate goals. Second, the overarching view on the results reveals an interesting pattern. It is the existence of this pattern that supports the view that sustainability accounting can help companies in the pursuit of improved sustainability performance and (thereby) corporate success. The findings enable both practitioners and researchers gain an insight into how sustainability accounting can be deployed so that the company’s limited resources are focused on the crucial decisions in information management and management control. Subsequent recommendations are supported by up-to-date examples. The nature and the scope of the research constituting this doctoral thesis also highlight the path for future research to expand and refine the propositions made herein.