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This PhD dissertation thesis aims to analyse and discuss how a company can interact with its supply chain stakeholders to facilitate the development of sustainable supply chains. The research is based on empirical and conceptual work and contributes to the field of corporate sustainability, supply chain management and its intersection. The thesis develops a conceptual framework to analyse four organisational spheres of interaction (inter, intra, supra and sub) in sustainable supply chain management (SSCM). Thereby, further insights into risk and opportunityoriented approaches of companies to SSCM are provided.
The dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.
This PhD thesis examines the connections between sustainability knowledge management (SKM) and sustainability management tools in small and medium-sized enterprises (SMEs). While previous literature has established that knowledge is essential for the application of sustainability management tools, the effects of such tools on knowledge management are under-researched in the sustainability context. Drawing on multiple academic papers and utilizing various research methods, including a systematic literature review, several quantitative surveys and a multiple case study approach, the thesis systematically examines how such tools can facilitate the identification, acquisition, conversion, application and retention of sustainability knowledge, and potentially lead to the improvement of SKM effectiveness in SMEs. Furthermore, it examines how support functions for sustainability management tools and SKM correspond with each other. The findings reveal that sustainability management tools facilitate the SKM processes (identification, acquisition, conversion, application and retention), and align with the support factors (e.g. top management support, shared vision, employee qualifications) to advance SKM in SMEs. Particularly, such tools permit the institutionalization of sustainability knowledge into the daily routines and practices in SMEs. Additionally, tools create a support structure for SKM, embedding and preserving sustainability knowledge in documents, policies, procedures and norms for an enterprise´s collective knowledge for sustainability management. The thesis concludes with complementing areas of future research and offers practical implications for SME management.
Companies are invited to contribute to the United Nations' 17 Sustainable Development Goals (SDGs) and sustainability management accounting (SMA) has an important role to play in achieving them. However, if companies are to address the SDGs and linkages beyond organizational boundaries, SMA needs a broader scope than is conventionally assumed. Therefore, the author advances a multi-level framework that addresses context, action-formation, and transformative contributions (CAT) in the following directions: first, an innovative systematic method that allows screening company-related SDGs and assessing corporate contributions to selected SDGs is introduced; second, management control systems are integrated to support managers in guiding employee behavior to make contributions to the SDGs; and, third, self-reinforcing mechanisms of the path-dependence theory are incorporated to serve as a guide to identifying barriers to individuals and groups becoming involved in SMA. This advanced CAT framework contributes to corporate practice and research by providing a multilevel framework that offers concrete management guidance for SMA to address the SDGs. It also facilitates analysis of both enabling and inhibiting factors at the organizational level. The advanced CAT framework has several implications for SMA: it promotes backcasting from the SDGs for benchmarking purposes, integrates different social, environmental, and economic issues, facilitates future-oriented action and transformation planning, addresses different layers such as the company as well as individuals and groups within it and enables to identify barriers hindering individuals and groups from becoming involved in SMA.
This dissertation deals with the increasingly recognized role of incumbent firms in advancing sustainability-oriented industry transitions. Incumbent firms are understood as firms-in-industries, which are embedded in established market structures and thereby contrast new entrant firms. The purpose of this research is twofold. First, to provide empirical evidence of barriers to and success factors of incumbent-driven industry transitions. Second, to unify hitherto dispersed descriptions of transition-related firm behaviour in a new understanding of incumbent firms in industry transitions. To this end, theoretical concepts are discussed and extended on the basis of different empirical studies in the German meat industry. The meat industry serves as suitable research setting due to its diverse sustainability challenges, ranging from climate change and pollution to animal welfare and public health, as well as its current developments towards sustainable protein alternatives. The meat context also offers opportunities to delve into individual-level processes influencing transition-related behaviour. The main contribution of this dissertation is a Multi Embeddedness Framework (MEF) that details processes and outcomes of integrated incumbent firm behaviour, including passive, reactive and proactive behaviors. The framework acknowledges the diversity in incumbent firm behaviors within industries and firms and provides new insights into transition-related behaviors at firm and individual level. With regard to the latter, the potential of learning about and from innovative start-up firms as well as shared sensemaking processes are discussed. The contents of this dissertation provide valuable contributions to the transition literature as well as important management implications with regard to the stimulation and promotion of proactive behaviors
Die vorliegende Dissertation wendet ein theoretisches Modell zum Zusammenhang zwischen Wirtschafts- und Umweltleistung auf existierende und eigene empirische Untersuchungen an. Die auf Basis des Modells formulierten Hypothesen werden mit eigenen empirischen Daten aus Europa insbesondere mit Bezug auf betriebliche Umweltstrategien und auf input-orientierten bzw. output-orientierten Umweltschutz untersucht. Dies ermöglicht insbesondere eine Bewertung des Einflusses der Strategiewahl. Die empirische Untersuchung basiert auf zwei unterschiedlichen Datensätzen. Es werden zunächst empirische Daten zur Umweltleistung von Papierfirmen in verschiedenen Ländern (Niederlande, England, Deutschland und Italien) untersucht, und dabei bei einer output-orientierten Messung der Umweltleistung ein im wesentlichen negativer Zusammenhang zwischen Umwelt- und Wirtschaftsleistung ermittelt. Bei Verwendung eines input-orientierten Maßes für die Umweltleistung wird ein im wesentlichen insignifikanter Zusammenhang gefunden. In der zweiten empirischen Untersuchung wird im Rahmen einer Befragung von Unternehmen des verarbeitenden Gewerbes in England und Deutschland eine Unterscheidung von betrieblichen Umweltstrategien vorgenommen. Dabei erfolgt auf Basis der Kriterien des Environmental Shareholder Value eine Einteilung der Firmen in solche mit wertorientierten Umweltstrategien und solche ohne spezifische Wertorientierung. Auf Basis dieser Unterscheidung wird die aus der zentralen Fragestellung der Dissertation abgeleitete Hypothese untersucht, dass der Zusammenhang zwischen Umweltleistung und Wirtschaftsleistung für Unternehmen mit einer wertorientierten Umweltstrategie positiver ist als für solche ohne spezifische Wertorientierung des Umweltmanagements. Diese Hypothese wird dahingehend bestätigt, dass für Firmen mit wertorientierter Umweltstrategie ein weitgehend positiver Zusammenhang zwischen Umweltleistung und umweltbezogenen Dimensionen der Wettbewerbsfähigkeit nachgewiesen wird.
Crowdfunding is considered a promising instrument for transforming existing socio-technical regimes by financing radical innovations of such entrepreneurs. However, this potential has not yet been fully explored. Therefore, this dissertation addresses the overarching research question of how sustainable entrepreneurs can exploit the full potential of investment-based crowdfunding to develop from niche operators to actors in the socio-technical regime. Five journal articles and one book chapter are included in this PhD project, which use a wide range of quantitative methodologies. In the framework paper, the findings are conceptually evaluated on a meta-level by applying the multi-level perspective. The key insights can be assigned to four categories, including the financing and marketing function, the target group, and the project presentation. The analysis shows that investment-based crowdfunding is suitable to equally fund and market the business ideas of environmental entrepreneurs, since the quest for entering the mass market is highest for such ventures. In contrast, purely social entrepreneurs tend to conduct crowdfunding projects on a smaller scale and probably aim to stay in the niche. Nevertheless, profit-oriented social entrepreneurs are still encouraged to use investment-based crowdfunding for funding and marketing purposes. The prominent display of environmental effects (e.g. the amount of compensated greenhouse gases) and financial incentives (e.g. high interest rates) has a high impact on the investment decision of individuals on investment-based crowdfunding platforms. The case of fairafric is used as a best practice example to demonstrate how crowdfunding can be a stepping stone for sustainability-oriented niche actors to enter the mass market. The fair-trade and organic chocolate manufacturer has undergone six crowdfunding campaigns which enabled it to grow and build a strong community of supporters. The outcomes of this dissertation clarify how sustainable entrepreneurs can unleash the potential of investment-based crowdfunding for financing and marketing purposes.
Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
The issue under investigation in this study is to explore the drivers and suggest methods for environmental managers to integrate environmental issues in the top management strategic decision-making. In order to make the reading easy the whole study has been written following the principle of providing the minimum information to clarify the point under discussion, no more, no less. The conclusions, the analysis, the implications and the limitations are discussed on a chapter by chapter basis, making it easier for the reader to remember the issue under discussion. The closing chapter brings together the conclusions of each chapter of the study. The study is divided into two parts. Part I: Planning describes the planning and preparation for the research and consists of the following chapters: Chapter 1 provides an overview of the interest, relevance and importance of this study. Also it proposes, through the introduction of the relevant literature, an exact wording for the research problem and a framework for evaluating the effectiveness of each process step. Chapters 2 and 3 describe and justify the chosen framework that prompts managers during interviewing and organises the resulting contents in a way that will support effective decision making. This is the end of the planning part of the study and we now move into the action part where the case studies are explained in full. Part II: Intervention comprises the following chapters: Chapter 4 is where the action begins, the first phase of the process. This chapter discusses the reasons selection and participation in the research and the process for choosing a business unit. Chapter 5 details, justifies and discusses the choices of who to interview. It outlines how the interviews were conducted and summarises the resulting contents. In Chapter 6 the general issue of who to involve in interviews is explored further for the specific case of the environmental manager. The main objective is to discuss whether and why the environmental manager had more/less/different ideas from the rest of the management team. Chapter 7 deals with the first time that the people meet as a group. For this process step the choices were about how to display and generate discussion on the contents gathered during the interviews. Chapter 8 focuses on the environmental manager’s contribution to the objective Fine-tuning discussion. Chapter 9 describes the Indicator Building process and how this may be relevant for the environmental manager. Concluding Remarks wraps up the results and discusses the need for extending this research further.
In spite of growing interest in companies’ contribution to sustainable development, the implementation of corporate sustainability, i.e. the integration of environmental, social, and economic issues, is not well understood. This cumulative PhD thesis aims to answer the research question whether sustainability management is only a transitory management fashion, or whether an effective implementation is actually taking place. The thesis consists of five papers, which are either published in refereed academic journals, accepted to be published, or planned to be resubmitted. The papers analyze three important elements of the implementation of corporate sustainability: motivation (why?), organizational units (who?) and management tools (how?). Combining these three elements supplies a framework for discussing the implementation of corporate sustainability management. The results, which are mostly based on surveys of large German companies, reveal that companies predominantly manage corporate sustainability because they seek legitimacy, rather than a competitive advantage, and because they follow acknowledged standards, guidelines, or ratings (institutional isomorphism) – possibly out of uncertainty on how to best handle a concept so complex and novel. Public relations is the organizational unit engaging in sustainability management most strongly, whereas accounting, finance, and management control engage the least. Hence, corporate sustainability is currently not implemented as a crossfunctional approach. Yet, there is indication of a growing strategic relevance of corporate sustainability. This is also reflected in the awareness and application of sustainability management tools, which have been increasing continuously between 2002 and 2010 – especially in terms of integrative tools serving to balance environmental, social, and economic issues. Furthermore, market incentives are gaining in importance over time. The thesis relates these results to management fashion theory. Although there is some indication that sustainability management might in fact be a transitory fashion, an analysis over time reveals an ongoing development of the elements analyzed. Thereby, the thesis demonstrates that corporate sustainability management can be considered more than a management fashion. One implication of the analysis is that both companies and researchers are called upon to foster the implementation of corporate sustainability, with positive incentives, e.g. by markets and consumers, turning out to be promising starting points. As opposed to pressure and expectations by stakeholders, focusing on opportunities might be more suitable to induce actual change of processes, products, services, or even business models in companies. In conclusion, the author hopes to make a significant contribution to the discussion on the implementation of corporate sustainability and to stimulate the development of new theoretical approaches.