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Transformative learning is increasingly set to become an essential component in sustainability transformation. This type of learning attracts considerable interest in studying and impulsing a paradigm change to transform our world into a more sustainable one, yet its underlying learning mechanisms have remained overlooked. Although there is an apparent relationship between transformative learning and sustainability transformation, little has been done to systematically explore the contribution to sustainability transformation. This learning theory developed decades ago independently of sustainability discourses; however, it provides an analytical framework for understanding the learning processes, outcomes and conditions in individual and social learning towards sustainability transformation. Against this background, the following research question arises: To which extent can transformative learning lead to sustainability transformation?
This doctoral work aims to explore transformative learning processes, outcomes, and conditions occurring and advancing towards sustainability transformation of the textile-fashion industry in Mexico. Taking an exploratory approach, the methods employed were literature reviews to untangle concepts and to construct theoretical pillars to support the empirical research design and data analysis. For data collection, snowball-sampling techniques were used to explore the practice field of the textile-fashion industry in Mexico. Qualitative interviews were employed to gather data about the learning experiences of actors. Qualitative and quantitative methods were required to perform the respective data analysis, the qualitative codification of interviewees’ responses through MAXQDA being the most remarkable one. Analysis of social media content was also utilised to understand the communication and business practices of projects involved in the transformation of the textile-fashion sector. As a result, this work comprises three articles, one a systematic literature review and two empirical research articles, investigating the transformative learning processes of entrepreneurs in the development of sustainability niches.
As for the findings of this doctoral work, the use of transformative learning in sustainability transformation requires a careful study of the theory and its conceptual elements. Regarding the case study, transformative learning is inherent in forming and developing sustainability niches as entrepreneurs venture into them: It is individual prior learning, expectations and actions that initiate the path of sustainability transformation while disorienting dilemmas, critical reflection, and discourse accelerate them. Through these stages, it is when individual learning turns into social learning. On the other hand, based on the multi-level perspective, the interplay between the niche, regime and landscape levels generates a space for sustainability transformation and transformative learning.
This work contributes to deciphering the black box of learning in sustainability transformations. The principal endeavour was to build the theoretical bridges between this emerging area of inquiry and transformative learning theory, as a significant part of this theoretical construction required drawing upon other research fields such as sustainability transitions and sustainability entrepreneurship. The crosscutting feature of learning in those fields enabled the development of an awareness of boundary objects between those fields (e.g., expectations). Furthermore, this study is pioneering in exploring sustainability transformation processes of the textile-fashion industry in Latin American contexts. The findings of this work can also be extrapolated to other sectors in which entrepreneurs participate, such as local food production, sustainable mobility, among others
This study aims to answer four main research questions regarding the roles, strategies, barriers, and representation of the media and environmental nongovernmental organisations (ENGOs) in environmental communication in Malaysia. From a theoretical lens, this study has incorporated the essential concepts of media, ENGOs, and environmental communication from both Western and Asian, particularly Malaysian perspectives as primary points of reference. For the purpose of this study, a total of 13 interviewees from Media A and Media B and 11 interviewees from ENGO A and ENGO B were chosen for the qualitative interview while 2,050 environmental articles were collected as samples from Media A´s and Media B´s newspapers along with ENGO A´s and ENGO B´s newsletters from the period 2012 to 2014 for the quantitative content analysis. Specifically, the findings from interview confirmed that both the Malaysian media and ENGOs have shared quite similar roles in environmental communication, particularly in environmental legitimacy (creating trust, credibility, and relationships with the public), in democracy (acting as a watchdog and mobilising the public sphere), and in constructing public mind about environmental problems. Pictures undoubtedly were one of the most vital tools in social construction, especially for presenting the reality of the environmental problems to the public. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles in media newspapers and ENGOs newsletters. Malaysian media and ENGOs have shared two common strategies in environmental communication, namely campaigning and collaboration with other stakeholders, while the ENGOs have two extra strategies: advocacy and lobbying strategies. Malaysian media and ENGOs also have collaborated with each other and the level of collaboration between them was at the coordination (medium) level. Both social actors especially the media were also relied heavily on their sources for environmental articles and the result of quantitative content analysis showed that the government was the main source for media newspapers, whereas other ENGOs and laypersons were the main sources for ENGOs´ newsletters. There are also colossal barriers faced by both Malaysian media and ENGOs throughout the process of environmental communication and some of the barriers faced by both media and ENGOs include the problem with limited knowledge of the environment, while some other barriers, like media laws and ownership, were only faced by the media; other barriers such as funding problems were specifically faced by the ENGOs. In terms of representation of environmental information, the Malaysian media make more presentations on environmental problems, especially on topics like floods, wildlife and water crises in their newspapers, while ENGOs have given more attention to environmental effort topics such as conservation and sustainable living in their newsletters. Surprisingly, not only the media but also the ENGOs used the same (news) values like timeliness, proximity, and impact as criteria for the selection of environmental issues for their publications. Other factors such as the background of the organisation and the interest of journalists or editors also influence the selection of environmental issues. It is hoped that the proposed theoretical framework of this study can serve as a crucial guideline for the development of environmental communication studies, especially among the media and ENGOs not only in Malaysia but also in other (Southeast) Asian regions that share a similar background.
Globalization with its increasing emergence of global value chains is one of the main driving forces behind persisting unsustainable production and consumption patterns. The global coffee market provides a fitting example, as it is connected to many sustainability issues like the persisting poverty of coffee farmers, and degrading ecosystems. Many interventions, from state-led regulation to industry-led certification processes, exist, that try to change global value chains to shift societies back on more sustainable trajectories. However, due to the complexity and manifold connections between social and ecological factors, global value chains pose a wicked problem. To this date, it is still under debate if these interventions are an effective means to change global value chains. With climate change and persisting issues of social justice as strong accelerators, calls are increasingly made for a radical transformation of global production and consumption patterns. Many frameworks try to inform research and real-world policies for a transformation of global value chains. In this dissertation, I use the framework of the practical, political and personal sphere proposed by O’Brien and Sygna (2013). The authors highlight that the interactions between these three spheres bare the greatest potential for a transformation towards sustainability. however, in this dissertation, I argue that it is exactly at the nexus between the three spheres of transformation where barriers towards a fundamental shift of systems occur. I, therefore, use three perspectives to bring empirical nuance to the problems that arise on the interplay between the different spheres of transformation. These perspectives are: (1) the scientific perspective: using a systematic review of alternative trade arrangements; (2) the producer perspective: facilitating a participatory network analysis of social-ecological challenges of Ugandan coffee farmers and their adaptive management practices; (3) the consumer perspective: through the use of a German consumer survey and a structural equation model to investigate into the Knowledge-Doing-Gap end-consumers are facing. These three perspectives bring empirical nuance to the interplay between the different spheres as they highlight the real-world barriers that arise within and at the nexus of the three spheres. Through the results from the scientific perspective, I am able to show that most of the research is investigating the certified market and that the effectiveness of labels rarely exceeding the practical sphere. My empirical research on the producer perspective highlights that Ugandan coffee farmers facilitate a variety of on-farm crop management (practical sphere) but their support structures rarely exceed informal exchange with neighboring communities (political sphere). Exchange with governmental actors and global traders is happening but has been assessed as not sufficient to cope with the social-ecological challenges the producers are facing. Through the results of the consumer perspective, I am able to highlight that even though end-consumers have pro-sustainable attitudes (personal sphere) they are facing situational constraints (political sphere) that create a gap between their attitudes and the respective behavior. Using these empirical insights about drivers and barriers for a transformation I propose that frameworks, aiming to inform research and policies, need to include two aspects: (1) the notion of a forced transformation as one of the major influencing factors for a deliberative transformation; and (2) the translational capacity of the frameworks to create meaningful interdisciplinary discourses in different contexts. I, therefore, propose two approaches that should function as a starting point for further development of transformation frameworks (1) a fourth sphere, called the “planetary force” to include the notion of a forced transformation that is already happening in different contexts, highlighted by the producer perspective in this dissertation; and (2) the consequent use of methods that create interdisciplinary exchange and rigorous testing.
