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It is understood among research and policy makers that addressing unsustainable individual consumption patterns is key for the vision of sustainable development. Education for Sustainable Consumption (ESC) is attributed a pivotal role for this purpose, aiming to improve the capacity of individuals to connect to and act upon knowledge, values and skills in order to respond successfully and purposefully to the demands of sustainable consumption. Yet despite political, scientific, and educational efforts and increasing awareness in the general population, little has been achieved to substantially change behavioral patterns so far. As part of the explanation for this shortcoming, it has been argued that current ESC practices have neglected the personal dimension of sustainable consumption, especially the affective-motivational processes underlying unsustainable consumption patterns. Against this background, this cumulative thesis is guided by the question how personal competencies for sustainable consumption can be defined, observed, and developed within educational settings. Special attention is given to mindfulness practices, describing the practice of cultivating a deliberate, unbiased and openhearted awareness of perceptible experience in the present moment. Drawing upon an explorative, qualitative research methodology, the thesis looks at three different mindfulness-based interventions aiming to stimulate competencies for sustainable consumption, reaching out to a total number of 321 participants (employees and university students). In this thesis, the author suggests to define personal competencies for sustainable consumption as abilities, proficiencies, or skills related to inner states and processes that can be considered necessary or sufficient to engage with sustainable consumption (SC). These include ethics, self-awareness, emotional resilience, selfcare, access to and cultivation of personal resources, access to and cultivation of ethical qualities, and mindsets for sustainability. The thesis holds that the observation of personal competencies benefits from a combination of different methodological and methodical angles. When working with self-reports as empirical data, a pluralistic qualitative methods approach can help overcoming shortcomings that are specifically related to individual methods while increasing the self-reflexivity of the research. Moreover, it is suggested to let learners analyze their own personal statements in groups, applying scientific methods. The products of the group analyses represent data based on an inter-subjectively shared perspective of learners that goes beyond self-estimation of personal competencies. In terms of developing personal competencies for SC, it can be concluded that mindfulness practice alone is not sufficient to build personal competencies for SC. While it can stimulate generic personal competencies, individuals do not necessarily apply these competencies within the domain of their consumption. Nevertheless, mindfulness practice can play an important role in ESC, insofar as it lays the inner foundation to engage with sustainability-related issues. More precisely, it allows learners to experience the relevance of their inner states and processes and the influence they have on actual behaviors, leading to a level of selfawareness that would not be accessible solely through discursive-intellectual means. Furthermore, participants experience mindfulness practice as a way to develop ethical qualities and access psychological resources, entailing stronger emotional resilience and improved well-being. In order to unleash its full potential for stimulating personal competencies for SC, however, the findings of the thesis suggest that mindfulness practice should be (a) complemented with methodically controlled self-inquiry and (b) related to a specific behavioral change. In this vein, self-inquiry-based and self-experience-based learning – two pedagogical approaches developed during the period of research for this thesis – turned out to be promising pedagogies for educational settings striving to stimulate the development of personal competencies for SC.
This study aims to answer four main research questions regarding the roles, strategies, barriers, and representation of the media and environmental nongovernmental organisations (ENGOs) in environmental communication in Malaysia. From a theoretical lens, this study has incorporated the essential concepts of media, ENGOs, and environmental communication from both Western and Asian, particularly Malaysian perspectives as primary points of reference. For the purpose of this study, a total of 13 interviewees from Media A and Media B and 11 interviewees from ENGO A and ENGO B were chosen for the qualitative interview while 2,050 environmental articles were collected as samples from Media A´s and Media B´s newspapers along with ENGO A´s and ENGO B´s newsletters from the period 2012 to 2014 for the quantitative content analysis. Specifically, the findings from interview confirmed that both the Malaysian media and ENGOs have shared quite similar roles in environmental communication, particularly in environmental legitimacy (creating trust, credibility, and relationships with the public), in democracy (acting as a watchdog and mobilising the public sphere), and in constructing public mind about environmental problems. Pictures undoubtedly were one of the most vital tools in social construction, especially for presenting the reality of the environmental problems to the public. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles in media newspapers and ENGOs newsletters. Malaysian media and ENGOs have shared two common strategies in environmental communication, namely campaigning and collaboration with other stakeholders, while the ENGOs have two extra strategies: advocacy and lobbying strategies. Malaysian media and ENGOs also have collaborated with each other and the level of collaboration between them was at the coordination (medium) level. Both social actors especially the media were also relied heavily on their sources for environmental articles and the result of quantitative content analysis showed that the government was the main source for media newspapers, whereas other ENGOs and laypersons were the main sources for ENGOs´ newsletters. There are also colossal barriers faced by both Malaysian media and ENGOs throughout the process of environmental communication and some of the barriers faced by both media and ENGOs include the problem with limited knowledge of the environment, while some other barriers, like media laws and ownership, were only faced by the media; other barriers such as funding problems were specifically faced by the ENGOs. In terms of representation of environmental information, the Malaysian media make more presentations on environmental problems, especially on topics like floods, wildlife and water crises in their newspapers, while ENGOs have given more attention to environmental effort topics such as conservation and sustainable living in their newsletters. Surprisingly, not only the media but also the ENGOs used the same (news) values like timeliness, proximity, and impact as criteria for the selection of environmental issues for their publications. Other factors such as the background of the organisation and the interest of journalists or editors also influence the selection of environmental issues. It is hoped that the proposed theoretical framework of this study can serve as a crucial guideline for the development of environmental communication studies, especially among the media and ENGOs not only in Malaysia but also in other (Southeast) Asian regions that share a similar background.
The global coffee market is connected to many sustainability issues like the persisting poverty of coffee farmers, and degrading ecosystems. Many interventions, from state-led regulation to industry-led certification processes, exist, that try to change global value chains to shift societies back on more sustainable trajectories. To this date, it is still under debate if these interventions are an effective means to change global value chains. With climate change and persisting issues of social justice as strong accelerators, calls are increasingly made for a radical transformation of global production and consumption patterns. Many frameworks try to inform research and real-world policies for a transformation of global value chains. In this dissertation, the author uses the framework of the practical, political and personal sphere proposed by O'Brien and Sygna (2013) highlighting that the interactions between these three spheres bare the greatest potential for a transformation towards sustainability. However, in this dissertation, the author argues that it is exactly at the nexus between the three spheres of transformation where barriers towards a fundamental shift of systems occur. He, therefore, uses three perspectives to bring empirical nuance to the problems that arise on the interplay between the different spheres of transformation. (1) The scientific perspective: using a systematic review of alternative trade arrangements; (2) the producer perspective: facilitating a participatory network analysis of social-ecological challenges of Ugandan coffee farmers and their adaptive management practices; (3) the consumer perspective: through the use of a German consumer survey and a structural equation model to investigate into the Knowledge-Doing-Gap end-consumers are facing. Through the results from the scientific perspective, the author is able to show that most of the research is investigating the certified market and that the effectiveness of labels rarely exceeding the practical sphere. His empirical research on the producer perspective highlights that Ugandan coffee farmers facilitate a variety of on-farm crop management (practical sphere) but their support structures rarely exceed informal exchange with neighboring communities (political sphere). Exchange with governmental actors and global traders is happening but has been assessed as not sufficient to cope with the social-ecological challenges the producers are facing. Through the results of the consumer perspective, the author is able to highlight that even though end-consumers have pro-sustainable attitudes (personal sphere) they are facing situational constraints (political sphere) that create a gap between their attitudes and the respective behavior. Using these empirical insights about drivers and barriers for a transformation he proposes that frameworks, aiming to inform research and policies, need to include two aspects: (1) the notion of a forced transformation; and (2) the translational capacity of the frameworks to create meaningful interdisciplinary discourses in different contexts. The author, therefore, propose two approaches:(1) a fourth sphere, called the "planetary force" to include the notion of a forced transformation that is already happening in different contexts, highlighted by the producer perspective in this dissertation; and (2) the consequent use of methods that create interdisciplinary exchange and rigorous testing.
Contemporary society is shaped by the idea that time is, above all, a scarce economic resource that must be used efficiently. Increasingly, however, scientific findings suggest that such a way of perceiving of time seems a major cause of the current global climate and sustainability crisis. Considerably less research work has been carried out in relation to the role of individual time-related needs regarding unsustainable consumption behaviour, although consumer research has been addressing needs-oriented approaches to sustainable consumption for a long time. Environmental and Sustainability Education (ESE) is considered an essential strategy to achieve the global sustainability goals of Agenda 2030. Internationally, as well as on a national level, ESE is increasingly mainstreamed in educational curricula and practice. Given the relation between time, needs and sustainability, it appears valuable to inquire into this field from the perspective of ESE. The core research interest of this cumulative dissertation is therefore the question of how the connection between time, our needs and sustainability can be conveyed through pedagogical approaches. The inquiry used an exploratory, qualitative research design to address this question. In a first step, the concept of sustainability-related time use competence was developed. This then served as a guiding concept for the understanding of time used in this work and as the overall objective for the educational intervention developed and piloted as part of the research. Next, a content analysis of German curricula was conducted with the aim of determining whether and to what extent these address the relation between time and sustainability. The results show curricula contain only a few starting points that encourage a connection between time and sustainability in school lessons. The study further indicates that an understanding of time as a scarce resource to be used efficiently has prevailed in school contexts so far. The next step involved developing and piloting a time use competence curriculum in cooperation with three partner schools, using an Action Research Approach. This intervention followed the pedagogical approach of Self-Inquiry Based Learning (SIBL) seeking to sensitise learners to the relation between individual needs and consumer behaviour. During implementation, which lasted one semester, students logged their time, were encouraged to reflect on their personal needs, and subsequently implement individual change projects related to time use. This was embedded in continuous reflective individual and group exercises. The results strengthen the hypothesis that there is a relation between time use and sustainability. Furthermore, the pedagogical approach of SIBL has proven suitable to enable students to reflect on their time use and to raise their awareness of the role of individual needs. Participants reported that changes in time use did indeed increase their personal well-being. A third empirical study was carried out, inquiring into students' time use during the period of COVID-19-induced school closures, using a Grounded Theory Approach. Since the pandemic disrupted young peoples' routines drastically, the research focused on which kinds of learning experiences students made during this time and which insights can be derived for ESE. The results of the semi-structured interviews with 69 participants show first that a variety of learning experiences are revealed, such as learning one's own learning and everyday rhythms or creatively adapting consumption habits to the new situation of "lockdown". Overall, a key finding of this work is that students are currently unable to adequately realise their time-related needs. In view of the findings from research on time and sustainability, one recommendation is therefore that everyday school life could give students more space to organise their time according to their needs. Furthermore, it would be advisable to give the topic of time in connection with sustainability more space in curricula and in teacher training. The experiences during the pandemic have shown that schools and all actors involved including students and teachers, are so far insufficiently prepared to handle crises. Here, the approach to time use competence piloted in this work can offer valuable stimulations for ESE research and practice. This is especially true since it is compatible with existing approaches to key competencies for sustainability by seeking to complement them with a stronger focus on individual, needs-oriented time shaping.
Transformative learning is increasingly set to become an essential component in sustainability transformation. Despite, little has been done to systematically explore the contribution to sustainability transformation. This learning theory developed decades ago independently of sustainability discourses; however, it provides an analytical framework for understanding the learning processes, outcomes and conditions in individual and social learning towards sustainability transformation. Against this background, the following research question arises: To which extent can transformative learning lead to sustainability transformation? This doctoral work aims to explore transformative learning processes, outcomes, and conditions occurring and advancing towards sustainability transformation of the textile-fashion industry in Mexico. Taking an exploratory approach, the methods employed were literature reviews to untangle concepts and to construct theoretical pillars to support the empirical research design and data analysis. For data collection, snowball-sampling techniques were used to explore the practice field of the textile-fashion industry in Mexico. Qualitative interviews were employed to gather data about the learning experiences of actors. Qualitative and quantitative methods were required to perform the respective data analysis, the qualitative codification of interviewees' responses. Analysis of social media content was also utilised to understand the communication and business practices of projects involved in the transformation of the textile-fashion sector. As a result, this work comprises three articles, one a systematic literature review and two empirical research articles, investigating the transformative learning processes of entrepreneurs in the development of sustainability niches. As for the findings of this doctoral work, the use of transformative learning in sustainability transformation requires a careful study of the theory and its conceptual elements. Regarding the case study, transformative learning is inherent in forming and developing sustainability niches as entrepreneurs venture into them: It is individual prior learning, expectations and actions that initiate the path of sustainability transformation while disorienting dilemmas, critical reflection, and discourse accelerate them. Through these stages, it is when individual learning turns into social learning. On the other hand, based on the multi-level perspective, the interplay between the niche, regime and landscape levels generates a space for sustainability transformation and transformative learning.