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This cumulative dissertation "Corporate Social Responsibility (CSR) Communication: Four empirical studies on the German banking industry" presents how commercial banks in Germany communicate their ambitions and commitment regarding corporate responsibility - i.e., CSR. The results of the first article show that the quality of mandatory non-financial reporting needs to be improved and that certain characteristics (e.g., previous reporting experience, reporting format and standard) have a positive influence on reporting quality. The second article shows that the CSR reporting scope on bank websites also has room for improvement and that various banking characteristics such as size, capital market orientation, media visibility or public ownership have an influence on communication. The third article illustrates that credit institutions in Germany are increasingly using social media for CSR communication, but that CSR communication strategies differ (Facebook vs. Twitter). The fourth article discusses CSR communication using advertisements and shows that the conceptual design of advertisements should be in line with the credit institution's business model and is therefore beneficial.
