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Diese Ideensammlung ist aus dem Seminar „Vorbereitung des Fachpraktikums Deutsch“ (SS 2003) an der Universität Lüneburg hervorgegangen und soll Anregungen für die Unterrichtspraxis zum Umgang mit Fabeln im Deutschunterricht liefern. Die Sammlung ist keine Unterrichtseinheit: Es fehlt die Sachanalyse der exemplarisch ausgewählten Fabel „Die beiden Ziegen“, die didaktisch-methodische Reflexion ihres Gehalts und ihrer sprachlichen Form sowie die auf eine bestimmte Lehr-Lernsituation bezogene Konkretisierung. Gedacht ist, dass Deutschlehrerinnen und -lehrer für ihren konkreten Unterricht einzelne Arbeitsblätter auswählen, umgestalten und ergänzen. Die Anregungen zu verschiedenen Schüleraktivitäten sind in der Weise konzipiert, dass sie in unterschiedlichen Jahrgangsstufen und Schulformen verwendet werden können. Für den Unterricht in höheren Jahrgangsstufen bis hin zum Leistungskurs Deutsch finden sich im Anhang weiterführende Materialien zur Entstehung- und Rezeptionsgeschichte der Fabel „Die beiden Ziegen“.
Diese Diplomarbeit verfolgt das Ziel, die Bedeutung und Entstehung von Kundenbindung auf den Onlineportalen der Marktplatz Lüneburger Heide GmbH zu erklären, um anschließend konkrete Maßnahmen zur Verbesserung der Kundenbindung für die relevanten Kundensegmente vorzustellen. Hierzu werden zunächst die theoretischen Grundlagen zum Thema E-Business behandelt, und die Ausprägungen von Onlineportalen vorgestellt. Anschließend erfolgt die Vorstellung der Marktplatz GmbH und der von ihr betriebenen Portale. Im nächsten Abschnitt wird mit der Segmentierung der Kunden auf den kommunalen Portalen die Grundlage für die Kundenbindung gelegt, da es betriebswirtschaftlich nur sinnvoll ist, in die Bindung der wertvollsten Kunden zu investieren. In der Folge wird zunächst die Rolle der Kundenbindung im CRM erläutert. Anschließend werden die Bestimmungsfaktoren der Kundenbindung ausführlich erklärt, in einem Gesamtmodell zusammengefasst, und Vorschläge zur Messung der Kundenbindung bei den relevanten Kundengruppen der Marktplatz GmbH gemacht. Der Schwerpunkt der Ausarbeitung liegt auf dem letzten Teil. Hier werden in einem ersten Schritt die bestehenden Kundenbindungsmaßnahmen auf den Portalen der Marktplatz GmbH vorgestellt und ggf. Verbesserungsvorschläge zur Optimierung gemacht. Anschließend sollen neue Maßnahmen zur konkreten Verbesserung der Kundenbindung entwickelt und in einem Chancen-Risiken-Vergleich auf ihre praktische Realisierbarkeit hin überprüft werden.
Die Diplomarbeit entstand in der Jungheinrich AG, einem führenden Anbieter in der Flurförder-, Lager- und Materialflusstechnik, und befasst sich mit der Gestaltung der Lieferanten-Kunden-Beziehungen im vernetzten internationalen Beschaffungsmarkt.
In my dissertation I explore conceptual and economic aspects of resilience, i.e. a system’s ability to maintain its basic functions and controls under disturbances. I provide methodological considerations on the conceptual level and general insights derived from stylized ecological-economic models. In doing so, I demonstrate how to frame resilience so as to economically evaluate and investigate it as an important property of ecological-economic systems. Is conceptual vagueness an asset or a liability? In chapter 1 I address this question by weighing arguments from philosophy of science and applying them to the concept of resilience. I first sketch the wide spectrum of resilience concepts that ranges from concise concepts to the vague perspective of “resilience thinking”. Subsequently, I set out the methodological arguments in favor and against conceptual vagueness. While traditional philosophy of science emphasizes precision and conceptual clarity as precondition for empirical science, alternative views highlight vagueness as fuel for creative and pragmatic problem-solving. Reviewing this discussion, I argue that a trade-off between vagueness and precision exists, which is to be solved differently depending on the research context. In some contexts research benefits from conceptual vagueness while in others it depends on precision. Assessing the specific example of “resilience thinking” in detail, I propose a restructuring of the conceptual framework which explicitly distinguishes descriptive and normative knowledge. Chapter 2 investigates the common assumption that the optimization problem within a simple selfprotection problem (spp) is convex. It is shown that the condition given in the literature to legitimate this assumption may have implausible consequences. Via a simple functional specification we analyze the (non-)convexity of the spp more thoroughly and find that for reasonable parameter values strict convexity may not be justified. In particular, we demonstrate numerically that full self-protection is often optimal. Neglecting these boundary solutions and analyzing only the comparative statics of interior maxima may entail misleading policy implications such as underinvestment in self-protection. Thus, we highlight the relevance of full self-protection as a policy option even for non-extreme losses. Chapter 3 starts from the observation that ecosystem resilience is often interpreted as insurance: by decreasing the probability of future drops in the provision of ecosystem services, resilience insures risk-averse ecosystem users against potential welfare losses. Using a general and stringent definition of “insurance” and a simple ecological-economic model, we derive the economic insurance value of ecosystem resilience and study how it depends on ecosystem properties, economic context, and the ecosystem user’s risk preferences. We show that (i) the insurance value of resilience is negative (positive) for low (high) levels of resilience, (ii) it increases with the level of resilience, and (iii) it is one additive component of the total economic value of resilience. Chapter 4 performs a model analysis to study the origins of limited resilience in coupled ecologicaleconomic systems. We demonstrate that under open access to ecosystems for profit-maximizing harvesting forms, the resilience properties of the system are essentially determined by consumer preferences for ecosystem services. In particular, we show that complementarity and relative importance of ecosystem services in consumption may significantly decrease the resilience of (almost) any given state of the system. We conclude that the role of consumer preferences and management institutions is not just to facilitate adaptation to, or transformation of, some natural dynamics of ecosystems. Rather, consumer preferences and management institutions are themselves important determinants of the fundamental dynamic characteristics of coupled ecological-economic systems, such as limited resilience. Chapter 5 describes how real option techniques and resilience thinking can be integrated to better understand and inform decision making around environmental risks within complex systems. Resilience thinking offers a promising framework for framing environmental risks posed through the non-linear responses of complex systems to natural and human-induced disturbance pressures. Real options techniques offer the potential to directly model such systems including consideration of the prospect that the passage of time opens new options while closing others. Examples are provided which illustrate the potential for integrated resilience and real options approaches to contribute to understanding and managing environmental risk.
Algae-bacteria-based biotechnology has received more and more attention in recent years, especially in the subtropical and tropical regions, as an alternative method of conventional multistep wastewater treatment processes. Moreover, the algal biomass generated during wastewater treatment is regarded as a sustainable bioresource which could be used for producing biofuel, agricultural fertilizers or animal feeds. Although this technology is attractive, a number of obstacles need to be solved before large-scale applications. The main purposes of this work are to find more effective biomass harvesting strategies and develop high-effective algal-bacterial systems to improve wastewater treatment performance, biomass generation rate and biomass settleability. A wastewater-borne algal-bacterial culture, cultivated and trained through alternate mixing and non-mixing strategy, was used to treat pretreated municipal wastewater. After one month cultivation and training, the acclimatized algal-bacterial system showed high carbon and nutrient removal capacity and good settleability within 20 minutes of sedimentation. Algal biomass uptake was the main removal mechanism of nitrogen and phosphorus. The biomass productivity, nitrogen and phosphorus accumulation in biomass during the wastewater treatment process were investigated. The characterization of the microbial consortium composition in the enriched algal-bacterial system provided new insights in this research field. Aerobic activated sludge which already showed good settleability was used as bacterial inoculum to enhance the wastewater treatment performance and biomass settleability of algal-bacterial culture. The influence of different algae and sludge inoculum ratios on the treatment efficiency and biomass settleability was investigated. There was no significant effect of the inoculation ratios on the chemical oxygen demand (COD) removal. But algae/sludge inoculum ratio of 5 showed the best nitrogen and phosphorus removal efficiencies (91.0 ± 7.0% and 93.5 ± 2.5%, respectively) within 10 days. Furthermore, 16S rDNA gene analysis showed that the bacterial communities were varying with different algae and sludge inoculation ratios and some specific bacteria species were enriched during the operation. Four commonly used and high-potential microalgae species including one cyanobacteria (Phormidium sp.) and three green microalgae species (Chlamydomonas reinhardtii, Chlorella vulgaris and Scenedesmus rubescens) were cultivated and trained through alternate mixing and non-mixing strategy for tertiary municipal wastewater treatment. After one month of cultivation, the four microalgae species were compared in terms of biomass settleability, nutrient removal rates and biomass productivity. The three green microalgae showed good settleability within 1 h sedimentation and had higher biomass generation rates (above 6 g/m2/d). The nutrient removal efficiencies were 99% for the four selected microalgae species but within different retention time, resulting in 3.66 ± 0.17, 6.39 ± 0.20, 4.39 ± 0.06 and 4.31 ± 0.18 mg N/l/d (N removal rate) and 0.56 ± 0.07, 0.89 ± 0.05, 0.76 ± 0.09 and 0.60 ± 0.05 mg P/l/d (P removal rate) for Phormidium sp., Chlamydomonas reinhardtii, Chlorella vulgaris and Scenedesmus rubescens, respectively. A mixed algal culture composed of three selected high-effective green microalgae (Chlamydomonas reinhardtii, Chlorella vulgaris and Scenedesmus rubescens) was used for tertiary municipal wastewater treatment. The key biotic factor (algal inoculum concentration) and abiotic factors such as illumination cycle, mixing velocity and nutrient strength were studied. Based on the nitrogen and phosphorus balance, it was found that assimilation into algal biomass was the main removal mechanism.
Sustainability aims at justice in a threefold sense: intragenerational justice, intergenerational justice, and justice towards nature. However, the justification, specific content and practical implications of justice claims and obligations in the sustainability context often remain underspecified. This dissertation therefore asks: How can the concept of justice be structured systematically? How can justice be specified in the context of sustainability? Which specific problems of justice arise in sustainability policy? And what are the respective contributions of (sustainability) economics and (sustainability) ethics? The five papers of this cumulative dissertation approach these issues from different angles, working at the conceptual level and at the level of cases from biodiversity and fishery policy. In Paper 1, a formal conceptual structure of justice is developed, which lists the conceptual elements of justice conceptions: the community of justice including claim holders and claim addressees, their claims (and corresponding obligations), the judicandum (that which is to be judged as just or unjust), the informational base for the assessment, the principles of justice, and on a more practical level, the instruments of justice. By specifying these conceptual elements of justice, it is possible to analyse and compare different conceptions of justice. In Paper 2, the normative dimension of sustainability is discussed in terms of justice. Based on the identification of certain core characteristics of the concept of sustainability, we determine the specific challenges of justice in the context of sustainability along the conceptual structure of justice (from Paper 1). Inter alia, we show that sustainability calls for the integration of justice claims in the relationships with contemporaries, future humans and nature in a non-ideal context characterized by uncertainty, systemic mediation and limits. Paper 3 addresses the contribution of economics to the assessment of trade-offs between intergenerational and intragenerational justice. Economic analysis can delineate the opportunity set of politics with respect to the two justice objectives and identify the opportunity cost of attaining one justice to a higher degree. While the two justices are primary normative objectives, the criterion of efficiency - when directed at the attainment of these justice objectives - has the status of a secondary normative objective. Paper 4 constitutes a case study, reconstructing the ´biopiracy´ debate from a justice perspective. The paper links to the so called Access and Benefit-Sharing framework of the Convention on Biological Diversity, and addresses the question, which problems of justice arise regarding the utilization of genetic resources and traditional knowledge, especially if associated with patenting. It is shown that the predominant perspective of justice-in-exchange is insufficient and therefore complementary conceptions, namely of distributive justice, corrective justice and structural justice have to be taken into account. Paper 5 empirically assesses the justice notions of stakeholders in the Newfoundland fishery, building on qualitative semi-structured interviews and a combination of inductive and deductive coding. A central result is that inshore fishers are seen as the main claim holders, with a claim to participate and being listened to, and the opportunity to make a living from the fishery. Recognition, participation and distribution are all important domains of justice in the context of the Newfoundland fishery. The paper also discusses the relationship between normative theorizing and empirical justice research. Overall, this thesis integrates ideal and non-ideal normative theorizing, economic analysis, empirical justice research and hints at institutional implementation in the debate on sustainability and justice.
Die Webbasierte Rehabilitationsnachsorge (W-RENA) unterstützt Patienten psychosomatischer Rehabilitation zum einen in der Vorbereitung auf den Transfer von in der Klinik erworbenen Strategien in den poststationären Alltag. Den Kern der Intervention bildet zum anderen die 3-monatige Begleitung über das Internet bei diesem Prozess des Anwendungslernens im Alltag. Damit bietet die W-RENA zugleich auch eine Überbrückung der Wartezeit auf einen ambulanten Therapieplatz, denen Patienten psychosomatischer Rehabilitation häufig ausgesetzt sind. Diese Arbeit fokussiert die Rolle von Selbststeuerungskompetenzen im Rahmen dieses Lerntransfers und prüft, ob die W-RENA hier eine förderliche Funktion einnimmt. Die Messung von Selbststeuerungskompetenzen erfolgte zu 4 Erhebungszeitpunkten mit dem SSI-K3 (Kuhl, 2004). Eindeutige Effekte konnten für die Subskalen Selbstregulation und Selbstzugang nachgewiesen werden. Dass Patienten der W-RENA stationär erlernte Strategien im poststationären Alltag auch 12 Monate nach Entlassung signifikant häufiger anwenden als Patienten der Kontrollgruppe konnte mit dem KFB-EQUA (Schmidt, 2003) nachgewiesen werden.
Derivatives are contracts between two parties, a buyer and a seller. The contract will be fulfilled in some point in the future at a predetermined price. The value of those contracts is based on an underlying entity which can be a traded asset or even the weather. Derivatives contain chances, but also risks, investor should be aware off. This thesis aims to deeply analyze two derivative products in the German market and one risk for each which influences the prices of those products. The first part of this thesis focuses on warrants and the issuer's credit risk involved. It finds evidence that the issuer's credit risk influences the connection between warrant characteristic and its prices. Over time this connection is unstable partly driven by the issuer's credit risk. The second paper of this thesis shows that issuers seem to use their credit risk systematically to influence warrant prices. Evidence is found that the changes in credit risk are not fully included in the prices directly, but that the adjustment to the new level of credit risk takes several days. In addition, the issuer's adjustment to changes in credit risk are different for credit risk increases than for credit risk decreases. Especially after financial crisis, in more stable times, evidence is found for such adverse pricing pattern. The third part of the thesis focuses on energy derivatives traded at the Europe Energy Exchange and analyses the influence of weather parameters on energy derivatives with different load profiles and time horizons. This part of the thesis finds that especially wind speed and sun hours have a strong influence on energy derivatives. However, not all products are influenced in the same manner. Products with a longer time horizon are influenced less than the product with a short horizon. Moreover, products comprising hours of the day where energy consumption is expected to be higher are influenced stronger than products comprising hours of a day with lower time consumption. The thesis shows that derivatives are not alike and that it is needed for future research to differentiate between products and the risks which are involved. Since even though we classify them all as derivatives the risks influencing the derivative´s prices do vary tremendously.
Hochtemperatur-Aquiferwärmespeicher erleichtern Wärmesystemen durch eine saisonale Lastverschiebung die Erschließung und Integration von erneuerbaren Wärmequellen. Ein mittleres Temperaturniveau von >50 Grad Celsius ermöglicht zumeist eine direkte Entladung ohne einen anschließenden Temperaturhub über eine Wärmepumpe. Aufgrund der thermischen Trägheit von ATES-Systemen ist die Berücksichtigung von Lastfalländerungen durch jährlich variierende Lastprofile besonders in der Einschwingphase sinnvoll. Da es bis zu 20 Jahre dauern kann, bis der Aquifer einen quasistationären Zustand erreicht, konnte in Langzeitstudien ein großer Einfluss von unterschiedlichen Lastprofilen auf energetische und finanzielle Simulationsergebnisse nachgewiesen werden. Zur Verbesserung der Investitionsplanung wurde ein Verfahren entwickelt, das sowohl die Prognosefähigkeit als auch die Prognosegenauigkeit von Energiesystem- und Wirtschaftlichkeitsanalysen erhöht, indem über einen wahrscheinlichkeitsbasierten Ansatz (Monte-Carlo-Temperaturschätzung) Normalverteilungsfunktionen für gewünschte Auswertungsgrößen (z.B. Kapitalwert) abgeleitet werden können. Aus 2000 Simulationsjahren wurde über konzeptspezifische Verteilungsfunktionen der wahrscheinlichste Eintrittsfall abgeleitet und zu einem repräsentativen Szenario aggregiert. Das aggregierte Szenario mündet in ein konzeptspezifisches Gleichungssystem, das mit den Freiheitsgraden Energiepreise, Kalkulationszinssatz und Förderanteil gelöst wird. Im Gegensatz zu der etablierten Methode, die Wirtschaftlichkeitsberechnung im Anschluss an eine energetische Systemsimulation anzuhängen, wurde in dieser Arbeit ein holistisches Modell in TRNSYS entwickelt, das für jeden Simulationszeitschritt simultan Energie- und Zahlungsströme berechnet. In dem Modell konnten Verbesserungen in der Prognosegenauigkeit um den Faktor 20 nachgewiesen werden. Mit dem neuen Verfahren kann die Frage der Wirtschaftlichkeit nicht nur mit ja oder nein beantwortet werden, sondern zusätzlich mit der jeweiligen Eintrittswahrscheinlichkeit belegt werden.
Polen weist eine kleinteilige Agrarstruktur auf – ein in den Augen der polnischen Agrarpolitik unerwünschtes Phänomen. Entsprechend misst sie der Veränderung der kleinteiligen Agrarstruktur Polens zu größeren Einheiten hin eine hohe Priorität bei. Vor dem Hintergrund vielfältiger sozial-ökologischer Krisenphänomene, die oftmals mit einer intensiven, industriellen und großskaligen Landwirtschaft verbunden sind, stellt sich jedoch die Frage, ob solche Bestrebungen im Hinblick auf Nachhaltigkeit, der sich die polnische Agrarpolitik und die Politik für die Entwicklung ländlicher Räume ebenfalls verpflichtet, zielführend sind. Um dieser Frage nachzugehen, wurde für die vorliegende Dissertation in zwei landwirtschaftlich besonders kleinteilig strukturierten Regionen Polens (Wojewodschaft Lubelskie und Wojewodschaft Podkarpackie) eine empirische Studie unter Betreibern von kleinen landwirtschaftlichen Betrieben durchgeführt. Ziel der Studie war es zu untersuchen, welche Lebenswirklichkeiten und Wirtschaftsweisen sich in kleinen landwirtschaftlichen Betrieben finden und ob diese Lebenswirklichkeiten und Wirtschaftsweisen den vielfältigen landwirtschaftsbezogenen sozial-ökologischen Krisenphänomenen entgegenwirken können. Den theoretischen Hintergrund der Arbeit bilden die Nachhaltigkeitsdebatte, das Konzept der gesellschaftlichen Naturverhältnisse der Sozialen Ökologie sowie wachstumskritische Positionen (insbesondere die Ansätze von Suffizienz und Subsistenz). Die Ergebnisse der empirischen Studie zeigen, dass die Lebenswirklichkeiten und Wirtschaftsweisen von Betreibern von kleinen landwirtschaftlichen Betrieben sehr vielfältig sind. Die befragten Landwirte verfolgen in ihren Betrieben unterschiedliche ökonomische Modelle. Doch trotz dieser unterschiedlichen Modelle, die die befragten Landwirte in ihren Betrieben verfolgen, liegen ihrem Handeln gleichermaßen der Wunsch nach Existenzsicherung und der Wunsch nach Autonomie als wesentliche Motivation zugrunde. Insgesamt zeigen die Ergebnisse der empirischen Studie einige der Herausforderungen für Betreiberinnen und Betreiber von kleinen landwirtschaftlichen Betrieben auf, die aus den gegenwärtigen institutionellen und politisch-wirtschaftlichen Rahmenbedingungen für die Landwirtschaft resultieren. Ebenso zeigen die Ergebnisse, dass die Wirtschaftsweisen, die in den untersuchten kleinen Betrieben vorgefunden wurden, nur bedingt zu einer nachhaltigen Entwicklung ländlicher Räume beitragen können. Die Ergebnisse zeigen insbesondere die Dringlichkeit auf, die gegenwärtigen politisch-wirtschaftlichen Rahmenbedingungen für die Landwirtschaft zu ändern und naturerhaltende Wirtschaftsweisen auch finanziell attraktiv zu machen, wenn diese einen Beitrag zu einer nachhaltigen Entwicklung ländlicher Räume leisten sollen.
In der Auseinandersetzung mit gesellschaftlichen Normen und für die Untersuchung der darin impliziten normativen Strukturen stellt Humor eine aufschlussreiche Quelle dar. Witze, humorvolle Darstellungen und Comedy sind dabei nützliche Instrumente, um jene Normen aufzudecken und ihre oftmals arbiträren und zum Teil unterdrückenden Ideologien zu entlarven. Stand-up Comedy kann repräsentativ dafür sein, wie durch Humor Genderidentitäten verhandelt werden. Diesem Ansatz soll in der vorliegenden Arbeit am Beispiel von Hannah Gadsbys Stand-up Comedy-Show Nanette nachgegangen werden. In der Analyse von Nanette soll gezeigt werden, wie Gadsby die Erwartungen des Publikums an diese Unterhaltungsform unterläuft, gängige Methoden des Genres dekonstruiert und an zahlreichen Stellen explizit feministische Gesellschaftskritik formuliert.
This doctoral thesis contributes to the vibrant discourse on boundary-crossing collaboration in the German teacher education system. It offers theoretical advancements, programmatic guidelines, and empirical findings which advocate for a transdisciplinary perspective. In order to do so, the framing paper critically links persistent challenges and current reform processes in the teacher education system with theoretical foundations and conceptual positions of transdisciplinarity. Against this backdrop, four articles provide further insights on: a) how to expand the prevalent systematic of innovation and transfer approaches (top-down, bottom-up, cooperative) by a transdisciplinary perspective, b) outlining guiding principles for the realization of transdisciplinary collaboration in the context of a boundary-crossing research and development project, c) providing empirical findings on effect relationships between transdisciplinary dimensions of integration characteristics, and d) identifying empirical types of actors based on specific assessment patterns towards these characteristics.
The aim of this paper is to determine how a carbon footprint label for grocery products can be designed to facilitate a sustainable consumption behaviour. Therefore, a mixed-method approach was used consisting out of a review of relevant literature and an explorative quantitative survey with n=158 participants. It was found that consumers generally have a positive attitude towards carbon labelling, but they lack understanding of the term, its underlying concepts and the emissions caused by grocery products. In regard to the design criteria of a carbon label, labels with a coloured scale are preferred most by consumers. Also, the mechanisms of consumer behaviour imply that not all parts of the behaviour are visible and controllable for individuals themselves. The concluding concept proposal summarises important criteria of a carbon labelling system that has the goal to educate consumers and facilitate a lower carbon consumption behaviour, such as a simple visual design, the use of a colour scale, a design enabling a comparison, the provision of a link to further information, the public enforcement of the system and overall uniformity.
Beginning with the theology of Martin Luther and drawing on a selection of feminist theologians, this thesis proposes a relational, agential model of human flourishing. It is rooted in Luther's doctrines of the hiddenness of God and of God’s alien and proper work in the lives of believers. Such an approach gives rise to questions concerning human freedom and agency, sin, and the nature of our relationship with God and with other persons. Many feminist theologies provide an inadequate account of sin and its effects on the person and their relationships. This thesis asserts that taking sin and its effects seriously is essential to developing a secure and healthy self, and a healthy relationship with God and other persons. It therefore proposes a reworked understanding of religious incurvature as a relational model of sin which supports the goal of human flourishing. This concept of the self curved either inwards, or towards another, speaks to the nature of sin in its traditional understanding of sin as pride, as well as addressing feminist criticisms that the notion of sin as pride is not relevant to the needs and experiences of women. The model of human flourishing proposed here is specifically Christian in its assertion that we do not exist as persons, are not fully human, without our being in relationship with the triune God and other created persons. We flourish in community. Further, it supports the idea that true Christian freedom consists of a life dedicated to service of God and others.
Crowdfunding is considered a promising instrument for transforming existing socio-technical regimes by financing radical innovations of such entrepreneurs. However, this potential has not yet been fully explored. Therefore, this dissertation addresses the overarching research question of how sustainable entrepreneurs can exploit the full potential of investment-based crowdfunding to develop from niche operators to actors in the socio-technical regime. Five journal articles and one book chapter are included in this PhD project, which use a wide range of quantitative methodologies. In the framework paper, the findings are conceptually evaluated on a meta-level by applying the multi-level perspective. The key insights can be assigned to four categories, including the financing and marketing function, the target group, and the project presentation. The analysis shows that investment-based crowdfunding is suitable to equally fund and market the business ideas of environmental entrepreneurs, since the quest for entering the mass market is highest for such ventures. In contrast, purely social entrepreneurs tend to conduct crowdfunding projects on a smaller scale and probably aim to stay in the niche. Nevertheless, profit-oriented social entrepreneurs are still encouraged to use investment-based crowdfunding for funding and marketing purposes. The prominent display of environmental effects (e.g. the amount of compensated greenhouse gases) and financial incentives (e.g. high interest rates) has a high impact on the investment decision of individuals on investment-based crowdfunding platforms. The case of fairafric is used as a best practice example to demonstrate how crowdfunding can be a stepping stone for sustainability-oriented niche actors to enter the mass market. The fair-trade and organic chocolate manufacturer has undergone six crowdfunding campaigns which enabled it to grow and build a strong community of supporters. The outcomes of this dissertation clarify how sustainable entrepreneurs can unleash the potential of investment-based crowdfunding for financing and marketing purposes.