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Maximizing the value from data has become a key challenge for companies as it helps improve operations and decision making, enhances products and services, and, ultimately, leads to new business models. While enterprise architecture (EA) management and modeling have proven their value for IT-related projects, the support of enterprise architecture for data-driven business models (DDBMs) is a rather new and unexplored field. The research group argues that the current understanding of the intersection of data-driven business model innovation and enterprise architecture is incomplete because of five challenges that have not been addressed in existing research: (1) lack of knowledge of how companies design and realize data-driven business models from a process perspective, (2) lack of knowledge on the implementation phase of data-driven business models, (3) lack of knowledge on the potential support enterprise architecture modeling and management can provide to data-driven business model endeavors, (4) lack of knowledge on how enterprise architecture modeling and management support data-driven business model design and realization in practice, (5) lack of knowledge on how to deploy data-driven business models. The researchers address these challenges by examining how enterprise architecture modeling and management can benefit data-driven business model innovation. The mixed-method approach of this thesis draws on a systematic literature review, qualitative empirical research as well as the design science research paradigm. The investigators conducted a systematic literature search on data-driven business models and enterprise architecture. Considering the novelty of data-driven business models for academia and practice, they conducted explorative qualitative research to explain "why" and "how" companies embark on realizing data-driven business models. Throughout these studies, the primary data source was semi-structured interviews. In order to provide an artifact for DDBM innovation, the researchers developed a theory for design and action. The data-driven business model innovation artifact was inductively developed in two design iterations based on the design science paradigm and the design science research framework.