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The dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.
This dissertation examines how smallholder farming livelihoods may be more effectively leveraged to address food security. It is based on empirical research in three woredas (districts) in the Jimma Zone of southwestern Ethiopia. Findings in the chapters that follow draw on quantitative and qualitative data. In this research, the author focuses on local actors to investigate how they can be better supported in their roles as agents who have the ability to improve their livelihoods and achieve food security. This general aim is operationalized through three research questions: (i) How do livelihood strategies influence food security?; (ii) What livelihood challenges are common and how do households cope with these?; and (iii) How do social institutions, in which livelihoods are embedded, influence people's abilities to undertake livelihoods and be food secure? Using quantitative data from a survey of randomly selected households, the author applied a number of multivariate statistical analysis to determine types of livelihood strategies and to establish how these strategies are associated with capital assets and food security. Here she views livelihood strategies as a portfolio of livelihood activities that households undertake to make a living. The predominant livelihood in the study area was diversified smallholder farming involving mainly the production of crops. Based on their analyses, the authors found five types of livelihood strategies to be present along a gradient of crop diversity. Food security generally decreased with less crops being part of the livelihood strategy. The livelihood strategies were associated with households' capital assets. The status of food (in)security of each household during the lean season was measured using the Household Food Insecurity Access Scale (HFIAS). A generalized linear model established that the type of livelihood strategy a household undertook significantly influenced their food security. Other significant variables were educational attainment and gender of household head. The findings contribute evidence to the benefits of diversified livelihoods for food security. Smallholder farming in southwest Ethiopia is beset with process-related and outcome-related challenges. Here, a process-related challenge pertains to the lack of different types of capital assets that people need to be able to undertake their livelihoods, while an outcome-related challenge pertains to lack of food. The most frequently mentioned process-related challenges were associated with the natural capital either as lack in necessary ecosystem services or high levels of ecosystem disservices. Farming households typically faced the combined challenges of decreasing soil fertility, land scarcity, die-off of oxen due to diseases, and wild animal pests. Lack of cash was also common. The findings indicate that when households liquidate a physical asset in order to gain cash, the common outcome is an erosion of their capital asset base. On the other hand, when households drew on their social capital, they tended to maintain their capital asset base. Human capital, for example, in the form of available labor was also important for coping. Protecting and enhancing natural capital is needed to strengthen the basis of livelihoods in the study area, and maintaining social and human capitals is important to enable farming households to cope with challenges without eroding their capital asset base. Smallholder farming in southwest Ethiopia is embedded in a social context that creates differentiated challenges and opportunities. Gender is an axis of social differentiation on which many of the differences are based. The currently ruling Ethiopian political coalition has put important policy reforms in place to empower women. Local residents reported notable changes related to gender in the last ten years. To make sense of the changes, the authors adapted the leverage points concept. Using this concept, the authors classified the reported changes as belonging to the domains of visible gaps, social structures, and attitudes. Importantly, changes within these domains interacted. The most prominent driver of the changes observed was the government's emphasis on empowering women and government-organized interventions including gender sensitization trainings. The changes toward more egalitarian relationships at the household level were perceived by local residents to lead to better implementation of livelihoods, and better ability to be food secure. The study offers the insight that while changing deep, underlying drivers (e. g. attitudes) of systemic inequalities is critical, other leverage points such as formal institutional change and closing of certain visible gaps can facilitate deeper changes (e. g. attitudes) through interaction between different leverage points. This can inform gender transformative approaches. While positive gender-related changes have been observed, highly unequal gender norms still persist that lead to women as well as poor men being disadvantaged. Social norms which provide the basis for collective understanding of acceptable attitudes and behaviors are entrenched in people's ways of being and doing and can therefore significantly lag behind formal institutional changes. Norms influenced practices around access and control of capital assets, decision-making, and allocation of activities with important implications for who gets to participate, how, and who gets to benefit. To more effectively leverage smallholder farming for a food secure future, this dissertation closes with four key insights namely: (1) Diversified livelihoods combining food and cash crops result in better food security; (2) Enhancing natural and social capital is a requisite for viable smallholder farming; (3) Social and gender equality are strategically important in improving livelihoods and food security; and (4) Institutions particularly social norms are key to achieving gender and social equality.
Ökologische und soziale Themen werden für Marken zunehmend erfolgsrelevant. Jedoch können Nachhaltigkeitsversprechen einer Marke zu Vertrauensvorbehalten seitens der Stakeholder führen, weshalb die Glaubwürdigkeit einer Nachhaltigkeitsmarke besonders wichtig ist. Zudem wird die Wahrnehmung einer Nachhaltigkeitsmarke heutzutage verstärkt durch Stakeholder mitbestimmt, da sie mittels Social Media eigene Inhalte verfassen und im Social Web veröffentlichen können. Vor diesem Hintergrund wurde in der Dissertation erörtert, wie ein Unternehmen seine Marke durch ökologische und soziale Themen stärken kann. Außerdem wurde untersucht, wo in diesem Entwicklungsprozess soziale Medien gezielt eingesetzt werden können. In diesem Kontext wurde auch der Frage nachgegangen, wie die von Stakeholdern im Social Web verfassten Inhalte in Übereinstimmung mit einer intendierten Nachhaltigkeitsmarke gebracht und deren Kraft genutzt werden können. Zentrales Ergebnis der Dissertation stellt ein anwendungsorientiertes Modell für die systematische Social-Media-Verwendung zur Unterstützung des Nachhaltigkeitsmarkenmanagements dar.
Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
Befreiung aus dem Kreislauf des Konsums. Über den Beitrag von Yoga zu einer suffizienten Lebensweise
(2014)
Suffizienz ist ein Strategieansatz, dessen Verfolgung für das Erreichen einer nachhaltigen Entwicklung unerlässlich ist. In ihrer praktischen Umsetzung trifft die Suffizienzstrategie jedoch auf vielfältige Hindernisse, die die Etablierung von konkreten Maßnahmen verhindern. Im Rahmen dieser Arbeit wurde untersucht, inwiefern die Philosophie und Praxis des Yoga einen Schlüssel für die Umsetzung der Suffizienz auf privater Ebene darstellen kann. Nach der Methodik der qualitativen Sozialforschung wurden Einzelinterviews mit Yogalehrer*innen durchgeführt, deren Auswertung das Transformationspotenzial des Yoga in Richtung einer suffizienten Lebensweise näher erläutert. Die Forschungsergebnisse bestätigen eine Suffizienzorientierung der befragten Personen seit dem Beginn ihrer Yogapraxis und deuten auf eine erhöhte Bereitschaft für die Akzeptanz von Suffizienzmaßnahmen hin. Ein direkter Zusammenhang zwischen Yoga und dem Wissen um die Notwendigkeit einer suffizienten Lebensweise konnte nicht nachgewiesen werden.
Die Ergebnisse dienen der Suffizienzforschung als Ansatzpunkte für die Entwicklung neuer Umsetzungsstrategien.
The fact that digitalization comes along with a lot of negative effects onto the environment is slightly known in the case of energy consumption by hardware, especially regarding mobile devices, having a limited battery life. However, awareness of environmental issues of software, being the driver of hardware, is mainly missing, even if the research field addressing corresponding issues is growing. Thus, the doctoral thesis at hand addresses the question How to draw (a) developers and (b) usersattention to environmental issues of software? By presenting (a) a calculation method of the carbon footprint of software projects and (b) a concept for an eco-label for software products, evaluated by a user survey, the doctoral thesis provides two strategies how to draw the attention to environmental issues of software. Summarizing, this thesis can act as a basis for further research in bridging from science to society in the context of environmental issues of software. Its findings can be seen as starting points for practical implementations of methods and tools supporting a more environmentally friendly way of developing software and informing about environmental issues of software usage. In order to get the implementation of the research results of the thesis going, it highlights practical implications for diverse groups of stakeholders - researchers, certifiers, public administration and professional purchasers, and environmental associations - that have been identified as being important for the practical implementation of the presented concepts and, thus, represent the target group of the doctoral thesis.
Vor dem Hintergrund der steigenden Relevanz unternehmerischer Nachhaltigkeit beschäftigt sich die Wissenschaft verstärkt mit der Frage, welche Kompetenzen Entscheider benötigen, um Nachhaltigkeitsstrategien in Unternehmen erfolgreich umsetzen zu können. Denn entgegen der weit verbreiteten Meinung, dass bei der Umsetzung von Nachhaltigkeitsstrategien nur Win-win-Situationen auftreten, stoßen Manager bei der Integration ökologischer und sozialer Ziele ins Ziel-System der Unternehmen auf widersprüchliche ökonomische Rationalitäten (zwischen Effizienz und einzelnen/mehreren Dimensionen von Nachhaltigkeit) und inhärente Konflikte nachhaltiger Entwicklung (zwischen den Dimensionen sozial, ökologisch und ökonomisch). In der Folge entstehen vielfältige dilemmatische Entscheidungssituationen. Um Nachhaltigkeit langfristig in Unternehmen etablieren zu können, müssen die Dilemmata wahrgenommen und bewältigt werden. Voraussetzung hierfür sind vielfältige persönliche Kompetenzen bei den Entscheidern. Die vorliegende Arbeit untersucht die auftretenden dilemmatischen Entscheidungssituationen und den Umgang mit diesen. Darüber hinaus bestimmt sie die für die Dilemma-Bewältigung relevanten Kompetenzen sowie die zur Umsetzung von CS-Strategien erforderlichen Rahmenbedingungen im Unternehmen. Im Ergebnis wird ein Framework zu Dilemmata, den notwendigen Kompetenzen und den Rahmenbedingungen erarbeitet. Basierend darauf werden entsprechende Handlungsempfehlungen gegeben. Der erarbeitete CS-Dilemmata-Kompetenz-Atlas stellt praxisrelevantes Wissen für Unternehmen und Berater zur erfolgreicheren Umsetzung von Nachhaltigkeitsstrategien zur Verfügung.
This PhD thesis examines the connections between sustainability knowledge management (SKM) and sustainability management tools in small and medium-sized enterprises (SMEs). While previous literature has established that knowledge is essential for the application of sustainability management tools, the effects of such tools on knowledge management are under-researched in the sustainability context. Drawing on multiple academic papers and utilizing various research methods, including a systematic literature review, several quantitative surveys and a multiple case study approach, the thesis systematically examines how such tools can facilitate the identification, acquisition, conversion, application and retention of sustainability knowledge, and potentially lead to the improvement of SKM effectiveness in SMEs. Furthermore, it examines how support functions for sustainability management tools and SKM correspond with each other. The findings reveal that sustainability management tools facilitate the SKM processes (identification, acquisition, conversion, application and retention), and align with the support factors (e.g. top management support, shared vision, employee qualifications) to advance SKM in SMEs. Particularly, such tools permit the institutionalization of sustainability knowledge into the daily routines and practices in SMEs. Additionally, tools create a support structure for SKM, embedding and preserving sustainability knowledge in documents, policies, procedures and norms for an enterprise´s collective knowledge for sustainability management. The thesis concludes with complementing areas of future research and offers practical implications for SME management.
Die Bedeutung einer ausgewogenen Nachhaltigkeitskommunikation wächst in der Unternehmenswelt sowohl auf nationaler als auch auf globaler Ebene kontinuierlich. Das Ziel dieser Dissertation ist es, die unterschiedlichen Arten der Nachhaltigkeitskommunikation multinationaler Unternehmen (MNE) zu analysieren und den Stellenwert des Herkunftslandes innerhalb der Nachhaltigkeitskommunikation von MNE zu ermitteln.
Ökologische Nachhaltigkeit in Beherbergungsbetrieben in regionalen Naturparks in der Deutschschweiz
(2014)
This dissertation concerns the question of how economics can contribute to the analysis of trade-offs between values (or normative objectives). The analysis is illustrated for the case of policies that pursue the goal of sustainability. Methodologically, this is done by reflecting economic concepts in light of philosophical theories and using generic models to analyze trade-offs between particular values. In sum, the work shows how economics can help in analyzing the factual relationships between values by clarifying the set of feasible acts and outcomes. The first paper of this cumulative dissertation concerns the question what a general definition of efficiency with respect to normative objective implies about relationships between two values. In order to conceptualize relationships between values carefully, the analysis distinguishes instrumental from intrinsic values and discusses the question whether there is one intrinsic value (value monism) or many intrinsic values (value pluralism). Next, a small economic model is used to show that there can be different relationships between values such as win-win relationships and trade-offs in value-efficient states if there are three or more values. Further, the distinction between Pareto-efficiency (based on individual preferences) and value-efficiency (which can also include non-preference values) is used to study relationships between values. The second paper uses the definition of sustainability as inter- and intragenerational justice to discuss the relationship between these two objectives. The general aim of this paper is to discuss what economic concepts can contribute to the discussion of tradeoffs between justices. For this, a syntax of the concept of justice is employed, different relationships between justices are defined and economic concepts such as scarcity, efficiency and opportunity costs are transferred to the justice context. One result from this analysis is that there must be a trade-off between these two justices in such respective efficient outcomes. The third paper concerns an intertemporal mechanism leading to the well-known equity-efficiency trade-off in an intergenerational setting. For this, two central characteristics of intergenerational policy making are taken into account: irreversibility and ignorance (or unawareness). A pertinent example is the irreversible use of fossil fuels before and after the discovery of the effect of CO2 emissions on climate change. The trade-off between Pareto-efficiency and intergenerational equity that results from these two characteristics is shown in a model with two non-overlapping generations which use a non-renewable resource. In the model there is initial unawareness about an intergenerational externality from resource use that is only discovered after the irreversible use of the resource. A central result of the paper is the trade-off between intergenerational equity and efficiency that emerges if initially unknown sustainability problems arise after irreversible policies have been enacted. The fourth paper concerns the question what the concept of merit goods can contribute to discussions of sustainability. For this, the history of the concept is discussed, then merit goods are defined and connected to the philosophical literature on different conceptions of well-being. In the next step different challenges and opportunities of merit good arguments are discussed for the sustainability context. For example, it becomes clear that merit good arguments concern conceptions of well-being and do not directly concern the aspect of intergenerational distribution in sustainability problems.
In dieser Arbeit wird das Thema der Überfischung vor der Küste Westafrikas behandelt. Der Schwerpunkt liegt auf der industriellen und auf der illegalen Fischerei, welche hauptsächlich von den Industrienationen ausgehen. Hierbei werden die Rechtslage und die Auswirkungen auf die Ökonomie und die Soziologie in Westafrika behandelt. Im Hinblick
auf die intensive Fischerei lautet die zentrale Frage, ob die industrielle und die illegale Fischerei zu einem Zusammenbruch des Fischereisektors in Westafrika führen. Fazit der Arbeit ist, dass die lokalen Fischer und die Arbeiter aus den Weiterverarbeitungsbetrieben massiven Existenzproblemen ausgesetzt sind. Des Weiteren führt der Mangel an Fischereiprodukten zu einer Vielzahl von Problemen in der Bevölkerung, als Beispiel ist hier die Mangelernährung zu nennen. Den Abschluss dieser Arbeit bilden umfassende Lösungsvorschläge aus den Bereichen Recht, Politik und
Sozialwissenschaften.
Intelligent Product Design
(2012)
The aim of this thesis is to generate reality-based hypotheses about the opportunities and obstacles that create the implementation of Cradle to Cradle for the companies Jules Clarysse NV and Steelcase Inc. It discusses further which marketing-mix is appropriate for Cradle to Cradle products. Therefore exploratory expert interviews have been conducted with both companies. The empirical part is introduced by a literature study. From marketing perspective, the Cradle to Cradle approach for product design is investigated while taking into account that academic literature categorizes the concept on the one hand as consistent sustainability strategy, on the other hand as sustainable design. Moreover, the broad use of the expression design, within the literature of the Cradle to Cradle founders, is analyzed. Here, Cradle to Cradle design is holding out the prospect of Triple Top Line growth, rather than meeting only the economic bottom line. In regard of aesthetics, Cradle to Cradle aspires diversity in contrast to prevailing principles of Functionalism and universal design solutions. The ‘hidden‘ design assignment of Cradle to Cradle, service design, is highlighted as sphere that should be progressed. All these considerations form the interview guideline. The interviews serve as reality check whether there result Triple Top Lines and new service models for the companies and explore how aesthetics and tools of the marketing-mix are handled in Cradle to Cradle practice.
This PhD dissertation thesis aims to analyse and discuss how a company can interact with its supply chain stakeholders to facilitate the development of sustainable supply chains. The research is based on empirical and conceptual work and contributes to the field of corporate sustainability, supply chain management and its intersection. The thesis develops a conceptual framework to analyse four organisational spheres of interaction (inter, intra, supra and sub) in sustainable supply chain management (SSCM). Thereby, further insights into risk and opportunityoriented approaches of companies to SSCM are provided.