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Institut
- Fakultät Nachhaltigkeit (106)
- Fakultät Wirtschaftswissenschaften (66)
- Frühere Fachbereiche (50)
- Institut für Ökologie (IE) (28)
- Nachhaltigkeitsmgmt./-ökologie (19)
- VWL (15)
- Fakultät Kulturwissenschaften (14)
- Institut für Nachhaltigkeitssteuerung (INSUGO) (14)
- BWL (12)
- Institut für Nachhaltige Chemie und Umweltchemie (INUC) (12)
Content of this study ist the examination of the influence of personality and context related variables on socio-cultural as well as psychological adjustment. A sample of 139 German speaking expatriates in China participated in standardized interviews and filled out a personality questionnaire (NEO-PI-R). Other-ratings of adjustment were provided by supervisors, colleagues, or employees (N=69) of the interviewee. Results show that with exception of Conscientiousness the Big Five predict adjustment. Likewise, context related variables were found to be related to the adjustment of expatriates.
With this dissertation, I present a human resources approach to entrepreneurship through selection and training of small-business owners in developing countries. Entrepreneurship is an important source of employment, innovation, and general economic prosperity (Autio, 2005; Walter et al., 2005; Reynolds et al., 2005; Kuratko, 2003). In developing countries, job creation through business ownership is especially important because job opportunities are limited (Walter et al., 2005; Mead & Liedholm, 1998). Strengthening the small business sector is one of the best ways to reduce poverty and increase economic growth (Birch, 1987). Thus, this dissertation adds to the scientific literature in taking a human resources approach to entrepreneurship: selecting and training entrepreneurs. Selection has widely been researched on in various scientific fields like human resource management, industrial-, work-, and organizational psychology, but only partly focusing on selection of entrepreneurs. Regarding training, there exists a fair amount of studies that focus on entrepreneurship education, but a lot of them suffer from substantial heterogeneity and methodological flaws (Glaub & Frese (2011); McKenzie & Woodruff (2013)). The dissertation combines the ideas of using selection procedures for entrepreneurs with the idea of teaching entrepreneurial skills.
A Matter of Connection: Competence Development in Teacher Education for Sustainable Development
(2021)
Based on a dual case study, this cumulative dissertation investigates how individual "education for sustainable development" (ESD) courses, as part of the teacher education programs at Leuphana University in Lüneburg/Germany and Arizona State University (ASU)/USA, actually foster students' ESD-specific professional action competence. Furthermore, this work sheds light on the link between learning processes and outcomes, to reveal which factors actually affect the achievement of ILOs and competence development. The findings of this study indicate that both courses under investigation eventually live up to their role and increased student teachers' competence and commitment to implement ESD in their future careers; yet, mainly due to their different thematic foci, to varying degrees. Additionally, the four Cs (personal, professional, social, and structural connections) were revealed as significant factors that support students' learning and should be considered when planning and designing course offerings in TESD, with the goal of developing students' knowledge, skills, and attitudes.
The computational analysis and the optimization of transport and mixing processes in fluid flows are of ongoing scientific interest. Transfer operator methods are powerful tools for the study of these processes in dynamical systems. The focus in this context has been mostly on closed dynamical systems and the main applications have been geophysical flows. In this thesis, the authors consider transport and mixing in closed flow systems and in open flow systems that mimic technical mixing devices. Via transfer operator methods, They study the coherent behavior in closed example systems including a turbulent Rayleigh-Bénard convection flow and consider the finite-time mixing of two fluids. They extend the transfer operator framework to specific open flows. In particular, they study time-periodic open flow systems with constant inflow and outflow of fluid particles and consider several example systems. In this case, the transfer operator is represented by a transition matrix of a time-homogeneous absorbing Markov chain restricted to finite transient states. The chaotic saddle and its stable and unstable manifolds organize the transport processes in open systems. The authors extract these structures directly from leading eigenvectors of the transition matrix. For a constant source of two fluids in different colors, the mass distribution in the mixer and its outlet region converges to an invariant mixing pattern. In parameter studies, they quantify the degree of mixing of the resulting patterns by several mixing measures. More recently, network-based methods that construct graphs on trajectories of fluid particles have been developed to study coherent behavior in fluid flow. They use a method based on diffusion maps to extract organizing structures in open example systems directly from trajectories of fluid particles and extend this method to describe the mixing of two types of fluids.
Heating is most important part of thermal energy demand, and accounts for large amounts ofenergy consumption in cold regions. Renewable energy sources will be of great importance inorder to cover future energy demands. However, their intermittency is rightly considered asinconvenient. Thus, a more effective management of demand, coupled with efficient storagesystems is required. Based on this perception, thermal systems coupled with electricityproduction have been efficiently designed, they are the so called “combined heat and power”(micro-CHP). Nonetheless, heat losses from the thermal part of their system lead to electricityfluctuation. Therefore, the use of micro-CHP in combination with a volume-efficient and nearlylossless heat storage system to counteract electricity fluctuations is a viable solution.The heat storage system in this work is based on reversible thermochemical reactions, suchas dehydration and hydration of inorganic salts, which exhibits very high energy density (up to628 kWh·m-3 of storage material). The chosen inorganic salt (SrBr2·6H2O) reacting with purewater vapour operates within a closed system. The objective of this work is to design a systemthat thermodynamically matches the combination with micro-CHP. Therefore, investigationshave been performed from the material at micro-scale to the system at lab-scale. Models weredeveloped on the basis of heat and mass transfer with chemical reaction and were done in orderto numerically analyse the system. Experiments were additionally performed to consolidate thenumerical tools for future studies. Characterization experiments have been designed and tested.Thermo-physical properties (thermal conductivity, specific heat capacity, permeability, chemicalkinetics) of the reactive salt were then determined to be used as parameters into the sodeveloped models.The numerical simulations lead to the time-space evolution of heating fluid, reactive bedtemperatures and reactor pressure. The originality of this study is to model the coupled heat andmass transfer with chemical reaction on a 3D geometry to be close to the reality. Results help tonumerically and experimentally analyse the thermochemical heat storage performances. Thebed energy density is experimentally found to be 531 kWh·m-3 of salt hydrate. Based on thecondensation temperature during the experimentation, a reactor energy density of 140 kWh·m-3and a storage capacity of 65 kWh with a thermal efficiency of 0.78 are obtained. This systemproves the recovery capacity of more than 2/3 of the input energy. Various aspects of design andrecommendation for optimisation aspect that could help during prototype development aretaken into account and addressed. Comparison simulation-experiment is then performed anddiscussed, showing encouraging results, even if limited at lab-scale.
Against the backdrop of aging populations, labor shortages, and a longer healthy life expectancy, there has recently been considerable discussion of the great potential that post-retirement activities hold for individuals, organizations, and society alike. This dissertation consists of three empirical papers investigating the life reality of active retirees in Germany. In addition, framework conditions and motivational structures that need to be considered in creating jobs for this group of workers are examined. The first paper identifies the prerequisites for productivity after retirement age and describes the changed nature of modern-day retirement. Current levels of post-retirement work are quantified by reference to German Microcensus data. The data show that adults continue to engage in paid employment beyond the applicable retirement age, with self-employment and unpaid work in family businesses making up the greatest share of post-retirement activities. Qualitative data collected from 146 active retirees (mean age = 67 years, standard deviation = 4) showed that the changes entailed in retirement include more flexible structures in everyday life. Content analysis revealed that reasons for taking up post-retirement activities were the desire to help, pass on knowledge, or remain active; personal development and contact with others; and a desire for appreciation and recognition. In addition, flexible working hours and the freedom to make decisions are evidently important aspects that need to be taken into account in creating employment activities for silver workers. The second paper extends the findings of the first paper by investigating the differences that respondents experienced between their former career job and their post-retirement activities, drawing on an additional quantitative sample of active retirees (N = 618, mean age = 69 years, standard deviation = 4). Factor analysis revealed differences in four areas: First, differences were identified in person-related variables, such as work ability. Second, differences were perceived in the scope of the job itself with regard to workers’ tasks, skills, or job function. Third, the perceived freedom of time allocation and flexibility in job practice distinguished between the silver job and the former career job. Fourth, differences were noted in perceived responsibility and in the significance of the activity. The third paper further examined how relevant personal motivational goals (achievement, appreciation, autonomy, contact, and generativity) as well as corresponding occupational characteristics of the silver job were related to life and work satisfaction in the quantitative sample (N = 661, mean age = 69 years, standard deviation = 4). Hierarchical regression analyses showed that the motivational goals of achievement, appreciation, autonomy, contact, and generativity significantly predicted life satisfaction, whereas only generativity predicted work satisfaction. With respect to the occupational characteristics, none of the situational predictors influenced life satisfaction, but opportunities to fulfill one’s achievement goals, to pass on knowledge, and to experience appreciation and autonomy predicted work satisfaction. The results suggest that post-retirement workers seem to differentiate between perceived life satisfaction and work satisfaction as two independent constructs. In conclusion, key motives for taking up post-retirement activities were generativity (the wish to help and pass on knowledge), but also personal development, appreciation, autonomy, and contact. The findings indicate that organizations should introduce flexible working hours, and offer silver workers advisory and freelance work. Providing freedom to make decisions and ensuring due appreciation of the contribution made by silver workers will lead to a fruitful interplay of silver workers and organizations. Future research should build on these findings by applying longitudinal designs and drawing on samples of retirees with more diverse educational and financial backgrounds. The papers of this dissertation echo the call for a new, more positive way of looking at the capacities of active retirees.
Actual Virtuality: the Arts
(2006)
In this dissertation, advanced nonlinear control strategies and nonlinear minimum-variance observation are combined, in order to improve the estimation and/or tracking quality within control and fault detection tasks, for several types of systems from the fields of electromobility and conventional drivetrain technology that have some potential for sustainability or performance improvements. The application-specific innovations in terms of nonlinear Kalman filter methods are: (1) Improved state of charge estimation for Lithium-ion battery cells, powered by a novel self-adaptive EKF that uses a high-order polynomial curve fit as a decomposition of the uncertain nonlinear output equation with intentionally redundant bases, and with a reduced number of polynomial parameters that are adapted online by the EKF itself. (2) Online estimation of the time delay between two periodic signals of roughly the same shape that have pronounced uncorrelated noise, based on a fractional-order approximation of the transcendent transfer function of the time delay which is used as a model in a novel kind of EKF. (3) Using two (E)KFs (one for the linear subsystem and one for the nonlinear subsystem of a new kind of multi-stage piezo-hydraulic actuator) in a cascaded loop structure in order to reduce the computation load of the estimation, by appropriate 'interfacing' between the two observers (using one shared system model equation, among other aspects). - The innovations in terms of nonlinear control methods are powered by observation, as well: (1) Sliding mode velocity control of a DC drive that is subject to nonlinear friction and unknown load torques, enhanced by an equivalent control law, and with a new intelligent switching gain adaptation scheme (for reduced control chattering and, thus, less energy consumption and actuator wear), which is powered by Taylor-linearized model predictive control, which in turn requires observer-based disturbance compensation (by a KF with a double-integrator disturbance model) for model-matching purposes in order to function correctly. (2) Direct speed control of permanent-magnet three-phase synchronous motors that have a high power-to-volume ratio, based on sliding mode control in a rotating d,q coordinate system, with a new equivalent control method that exploits both system inputs and with a secondary sliding surface to ensure compliance with the current-trajectory of maximum efficiency for the required torque, and which works without measurement of the rotor angle (thanks to a new kind of EKF that estimates all states in the stationary α,β coordinate system, as well as the disturbance/load torque and its derivative). In all instances, improvements (compared to methods existing in the literature) in terms of control and estimation performance have been achieved and confirmed using simulation studies or real experiments.
Agro-biodiversity can provide natural insurance to risk averse farmers. We employ a conceptual ecological-economic model to analyze the choice of agrobiodiversity by risk averse farmers who have access to financial insurance. We study the implications for individually and socially optimal agro-ecosystem management and policy design when on-farm agro-biodiversity, through ecosystem processes at higher hierarchical levels, generates a positive externality on other farmers. We show that for the individual farmer natural insurance from agro-biodiversty and financial insurance are substitutes. While an improved access to financial insurance leads to lower agro-biodiversity, the e_ects on the market failure problem (due to the external benefits of on-farm agro-biodiversity) and on welfare are determined by properties of the agro-ecosystem and agro-biodiversity’s external benefits. We derive a specific condition on agro-ecosystem functioning under which, if financial insurance becomes more accessible, welfare in the absence of regulation increases or decreases.
Halogenated flame retardants (HFRs) have been applied since the 1960s in various industrial and consumer products to protect humans as well as private and public possessions. In the past decade polybrominated diphenyl ethers (PBDEs), formerly the major applied HFRs were widely restricted and adopted as Persistent Organic Pollutants (POPs) in the Stockholm Convention due to their adverse effects on humans and the environment as well as their ubiquitous occurrence in the global environment. Besides PBDEs, various alternative HFRs have been applied for decades as well, or were recently developed to replace PBDEs. However, their potential adverse properties, environmental distribution and fate are largely unknown. Therefore, this thesis addresses the global occurrence, distribution and transport of alternative HFRs versus PBDEs in the marine atmosphere and seawater toward the Polar Regions in order to examine their longrange atmospheric transport (LRAT) potential. This thesis presents the first data on alternative HFRs in the atmosphere of the marine environment and the Polar Regions. Alternative brominated flame retardants (BFRs), Dechlorane compounds and PBDEs were investigated in high-volume air and seawater samples taken along several sampling transects in the Atlantic Ocean, Pacific Ocean and Indian Ocean toward the Polar Regions of the Arctic and Antarctic. In addition, three sampling cruises were conducted in the German Bight, North Sea. Several alternative HFRs were detected in the global marine atmosphere and seawater with hexabromobenzene (HBB), pentabromotoluene (PBT), pentabromobenzene (PBBz), 2,3- dibromopropyl-2,4,6-tribromophenyl ether (DPTE) and Dechlorane Plus (DP) being the predominant compounds which were observed in concentrations similar or even higher than PBDEs. Total atmospheric concentrations ranged from <1 pg m-3 over the open oceans up to 42 pg m-3 over the East Indian Archipelago. Seawater concentrations ranged from <1 pg L-1 in open ocean seawater up to 21 pg L-1 in coastal regions, while estuarine concentrations reached up to 6800 pg L-1. Overall, the comparison revealed that alternative HFRs dominate versus PBDEs in air and seawater, both in coastal regions as well as the Polar Regions, showing a shift from PBDEs toward alternative HFR in the marine atmosphere and seawater. The distribution in the global atmosphere was strongly influenced by the proximity to potential source regions and the pathway of the sampled air masses. Highest concentrations were observed in continentally influenced air masses, while low background concentrations occurred during sampling of oceanic remote air masses. In general, Western Europe, East and Southeast Asia but also Africa were identified as source regions for the marine environment, especially for alternative HFRs as well as BDE-209. In contrast, relatively low peak concentrations of the PBDE congeners of the Penta- and OctaBDE mixtures under continental influence were observed, indicating limited emissions of legacy PBDEs. The dry air-seawater gas exchange estimation showed that the atmosphere is a source for seawater resulting in net deposition into the global oceans after atmospheric emissions and transport, both in coastal regions as well as in the open oceans. Besides atmospheric depositions, riverine discharge was shown to act as source for coastal environments. The investigation of sampling transects toward the Polar Regions revealed that several alternative HFRs – in particular HBB, PBT, DPTE, PBBz and DP – undergo LRAT toward the Polar Regions in an extent similar to PBDEs and, therefore, meet the LRAT criterion of POPs under the Stockholm Convention. DP was found to undergo LRAT attached to airborne particles whereby stereoselective LRAT differences were shown for the two DP stereoisomers. With respect to LRAT, the results of this thesis therefore imply that alternative HFRs – in particular HBB, PBT, DPTE and DP – aren’t suitable replacements for PBDEs, but chemicals of emerging global environmental concern and possible future POPs.
Die vorliegende Dissertation wendet ein theoretisches Modell zum Zusammenhang zwischen Wirtschafts- und Umweltleistung auf existierende und eigene empirische Untersuchungen an. Die auf Basis des Modells formulierten Hypothesen werden mit eigenen empirischen Daten aus Europa insbesondere mit Bezug auf betriebliche Umweltstrategien und auf input-orientierten bzw. output-orientierten Umweltschutz untersucht. Dies ermöglicht insbesondere eine Bewertung des Einflusses der Strategiewahl. Die empirische Untersuchung basiert auf zwei unterschiedlichen Datensätzen. Es werden zunächst empirische Daten zur Umweltleistung von Papierfirmen in verschiedenen Ländern (Niederlande, England, Deutschland und Italien) untersucht, und dabei bei einer output-orientierten Messung der Umweltleistung ein im wesentlichen negativer Zusammenhang zwischen Umwelt- und Wirtschaftsleistung ermittelt. Bei Verwendung eines input-orientierten Maßes für die Umweltleistung wird ein im wesentlichen insignifikanter Zusammenhang gefunden. In der zweiten empirischen Untersuchung wird im Rahmen einer Befragung von Unternehmen des verarbeitenden Gewerbes in England und Deutschland eine Unterscheidung von betrieblichen Umweltstrategien vorgenommen. Dabei erfolgt auf Basis der Kriterien des Environmental Shareholder Value eine Einteilung der Firmen in solche mit wertorientierten Umweltstrategien und solche ohne spezifische Wertorientierung. Auf Basis dieser Unterscheidung wird die aus der zentralen Fragestellung der Dissertation abgeleitete Hypothese untersucht, dass der Zusammenhang zwischen Umweltleistung und Wirtschaftsleistung für Unternehmen mit einer wertorientierten Umweltstrategie positiver ist als für solche ohne spezifische Wertorientierung des Umweltmanagements. Diese Hypothese wird dahingehend bestätigt, dass für Firmen mit wertorientierter Umweltstrategie ein weitgehend positiver Zusammenhang zwischen Umweltleistung und umweltbezogenen Dimensionen der Wettbewerbsfähigkeit nachgewiesen wird.
The European Union’s Council Regulation on support for rural development by the European Agricultural Fund for Rural Development has introduced auctioning as a new instrument for granting agri-environmental payments and awarding conservation contracts for the recent multi-annual budgetary plan. This paper therefore deals with the conception and results of two case study auctions for conservation contracts. Results of two field experiments show much differentiated bid prices in the model-region and budgetary cost-effectiveness gains of up to 21% in the first auction and up to 36% in the repeated auction. Besides these promising results, some critical aspects as well as lessons to be learned will also be discussed in this paper to improve the design and performance of upcoming conservation auctions.
This dissertation includes an introduction and five empirical papers focusing on the educational and career decision-making process of individuals in Germany. The five papers embrace different determinants of educational and career decisions including school performance, social background, leisure activities as well as professional expectations, and contribute to the existing literature in this research area. Chapter 2 of this dissertation begins by analysing the nexus between students’ time allocation and school performance in terms of grades and satisfaction with their own performance in mathematics, the German language and a first foreign language, as well as overall achievement. This chapter looks at the heterogeneity of three important extracurricular activities: student jobs, sports and participation in music. Moreover, the heterogeneity of each activity is addressed by accounting for different types of the particular activity and differences in the number of years the activity has been pursued. For this purpose, data from the German SOEP, as a representative panel survey of private households and people in Germany, in particular cross-sectional survey data of 3388 students who are about 17 years old and enrolled in a German secondary school, were used. The main findings are that having a job as a student is negatively correlated with school performance, whereas participation in sports and music is positively correlated. However, the results reveal heterogeneity in each activity, especially with respect to intensity. Chapter 3 addresses the concrete post-school decision of school students, in particular whether to study or to enter the German VET system (Vocational Education and Training). It focuses on individual risk preferences and the social background of individuals and how these determinants affect the ultimate decision to enrol in university or to start an apprenticeship given the same level of qualification. For the empirical approach data from the German SOEP were used, in particular information on individuals' educational decisions between 2007 and 2013. The results indicate that (i) individual risk preferences do not have an overall effect on the real transition; (ii) privileged individuals are more likely to take up higher education; and (iii) compared to highly educated parents, parents without an academic background are less likely to guide their children into tertiary education, regardless of how much they support their children with their school work. Chapter 4 deals with the reconsideration of educational decisions in terms of early contract cancellations in VET. In particular, the effects of a second job on the intention to cancel a VET contract early are analysed for apprentices in Germany. For the empirical approach the representative German firm-level study "BIBB Survey Vocational Training from the Trainee's Point of View 2008", conducted by the Federal Institute for Vocational Education and Training (BIBB), is used. The survey contains 5901 apprentices that were interviewed during their second year of apprenticeship (205 schools, 340 classes, and 15 common occupations). Furthermore, it includes the design, procedures, basic conditions, and quality criteria of apprenticeships. The applied probit regressions show a higher intention to quit if apprentices require a secondary job to cover their living costs. In Chapter 5, new data on 191 apprentices from a vocational school, located in a northern German federal state, are used to validate the empirical results of Chapter 4. This chapter presents new insights into secondary-job-related burdens during apprenticeship. Due to limitations in the data, the applied empirical approach in Chapter 4 lacks to analyse how holding multiple jobs increases the intention to leave an apprenticeship early. Therefore, Chapter 5 includes the investigations of burdens related to the second job. The results indicate a lower intention to quit the apprenticeship if an apprentice holds a second job to cover living costs. However, secondary jobs are linked to lower quality of training, which, on the other hand, increases the intention to leave the apprenticeship early. Furthermore, the probability of secondary-job-related burdens increases with the number of working hours. Chapter 6 concludes the thesis by investigating subjective determinants of early contract cancellations in VET. It examines ten questions on what apprentices want to achieve and how unfulfilled expectations affect the intention to leave the apprenticeship early. The findings of this investigation contributes to the existing research on early contract cancellation. The questions considered include information on the performance, personal development, career development and prospects or position in society and their meaning to apprentices. For the research approach, the "BIBB Survey Vocational Training from the Trainee's Point of View 2008" is considered again. The probit and ordered probit regressions applied show significant effects of job characteristics that represent job security. The expectation of being retained after an apprenticeship and the encouragement to consistently train further decrease the intention to leave the apprenticeship early. Furthermore, women appear to be more affected by job security signals than men, but they also sort more often into occupations with lower retention probabilities. Consequently, this result may be an indication of occupational segregation rather than a sign of differences between sexes.
Analysis of User Behavior
(2020)
Online behaviors analysis consists of extracting patterns from server-logs. The works presented here were carried out within the "mBook" project which aimed to develop indicators of the quantity and quality of the learning process of pupils from their usage of an eponymous electronic textbook for History. In this thesis, the research group investigates several models that adopt different points of view on the data. The studied methods are either well established in the field of pattern mining or transferred from other fields of machine learning and data mining. The authors improve the performance of archetypal analysis in large dimensions and apply it to unveil correlations between visibility time of particular objects in the e-textbook and pupils' motivation. They present next two models based on mixtures of Markov chains. The first extracts users' weekly browsing patterns. The second is designed to process essions at a fine resolution, which is sine qua non to reveal the significance of scrolling behaviors. The authors also propose a new paradigm for online behaviors analysis that interprets sessions as trajectories within the page-graph. In this respect, they establish a general framework for the study of similarity measures between spatio-temporal trajectories, for which the study of sessions is a particular case. Finally, they construct two centroid-based clustering methods using neural networks and thus lay the foundations for unsupervised behaviors analysis using neural networks.
The significance of selecting suitable talent
A company’s success is significantly influenced by the professionalism and quality of decision-making, especially selecting decisions to hire suitable talent. The term “talent” can be taken to mean as someone who has talent (talent as the sum of one’s abilities) and someone who is a talent. Leadership talent makes a difference in organizational success, has the potential to succeed as a leader, and thus will
hold corresponding pivotal positions. In this book, we focus on the selection and acquisition of leadership talent, since such talent is more difficult to find in the market and, at the same time, more challenging to select. Selecting these talented individuals is one of the most critical components of effective organizations. Hardly any other corporate decision has such significant effects on corporate success as talent selection. Recruiting and personnel selection are also the first steps in promoting capability building and creating successful teams. For example, Warren Buffet, renowned for his investing prowess, says, “I have only two jobs. One is to attract and keep outstanding managers to run our various operations”. This highlights the need for an effective and efficient personnel selection process and to improve the diagnostic performance of such procedures. In addition, the increasing diversity of applicants, global competitiveness, and the lack of qualified personnel in specific labor and job markets also increase the importance of high-quality personnel selection processes.
Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the community, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this context, the author present four papers in his thesis, in which he extends previous works on optimization topics such as click and conversion prediction. He applies and extends methods from other fields of research to specific problems in Paid Search. After a short introduction, the dissertation starts with a paper in which the authors illustrates a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword-level data. They address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, although anecdotal evidence suggests that online marketing is a typical "Big Data" topic. In the developed algorithm presented in this paper, the authors use information such as the average time that users spend on the advertiser's website and bounce rates for every given keyword. This previously unused data set is shared between all keywords and used as prior knowledge in the proposed model. A modified version of this algorithm is now the core prediction engine in a productive Paid Search Bid Optimization System that calculates and places millions of bids every day for some of the most recognized retailers and service providers in the German market. Next, the author illustrates the development of a non-reactive experimental method for A/B testing of Paid Search Advertising activities. In that paper, the authors provide an answer to the question of whether and under what circumstances it makes economic sense for brand owners to pay for Paid Search ads for their own brand keywords in Google AdWords auctions. Finally, the author presents two consecutive papers with the same theoretical foundation in which he applies Bayesian methods to evaluate the impact of specific text features in Paid Search Advertisements.
Quality of life and satisfaction with life are of particular importance for individuals as well as for society concerning the “demographic change” with now longer retirement periods. This study will contribute to the life satisfaction discussion and quantifies life satisfaction and pattern of explanation before and after such a prominent life cycle event, the entrance into retirement. In particular, with the individual longitudinal data and 33 waves of the Socio-Economic Panel (SOEP) and the appropriate microeconometric causal fixed effects robust panel methods we ask and quantify if actual life satisfaction indeed is decreasing before re-tirement, is increasing at the entrance into retirement, and is decreasing then after certain periods back to a foregoing level. Thus, we ask if such an anticipation and adaptation pattern– as known from other promi-nent events – is also to discover for life satisfaction before and after retirement in Germany. Main result: Individual and family situation lift life satisfaction after retirement for many years, the (former) occupational situation, however, absorbs this effect both for pensioners and civil service pensioners. It remains only one period of improvement with close anticipation and adaptation at entering retirement but no furthermore significant change compared to pre-retirement life satisfaction. This holds for pensioners (German pension insurance, GRV) but there is no significant effect at all for civil service pensioners.
The world wide population growth and the increasing water scarcity endanger more and more the human society. Water saving measures alone will not be sufficient to solve all associated problems. Therefore, people in arid countries might come back to any kind of water available. In this context the way people regard wastewater must change in terms that it has to be recognized as a water resource. The reuse of wastewater, treated and untreated, for irrigation purposes in agriculture is already established in some semi-arid and arid countries. Countries with absolute water scarcity like Israel might not only be forced to reduce their water consumption, but even to transfer reused water to other sectors. Concerns of authorities and the general public about potential health risks are completely understandable. The health risks of wastewater are mainly originating from pathogens which are negatively correlated with its treatment. Therefore, the quality of a wastewater effluent derived from mechanical-biological treatment can be further improved by additional treatment steps like soil aquifer treatment (SAT). This process is adopted at the Israeli Shafdan facility in the south of Tel Aviv. Conventionally treated wastewater is applied on surface basins from where it percolates into the coastal plain aquifer which supplies approximately one quarter of Israel ́s drinking water. After a certain residence time in the subsurface the water is recovered by wells surrounding the recharge area. Although the pumping regime creates a hydraulic barrier to the pristine groundwater, concerns exist that a contamination of the surrounding drinking water wells could occur. So far, little is known about the removal of organic trace pollutants during the SAT process in general and for the Shafdan site in particular. Consequently, the need arose to study the purification power of the SAT process in terms of the removal of organic trace pollutants. For this purpose reliable wastewater tracers are essential to be able to differentiate between degradation and sorption processes on the one hand and dilution with pristine groundwater on the other hand. Based on their chemical properties, their worldwide usage in a variety of foodstuffs and beverages, and first data about the fate and occurrence of sucralose, artificial sweeteners came into the focus as promising tracer candidates.
Thus, in the present work an analytical method for the simultaneous determination of seven commonly used artificial sweeteners in different water matrices, like surface water and wastewater, was developed (see chapter 2). The method is based on the solid phase extraction (SPE) of the analytes by a styrene-divinylbenzene (SDB) copolymer material, and the analysis by liquid chromatography-electrospray ionization tandem mass-spectrometry (LC-ESI- MS/MS). The sensitivity in negative ionization mode was considerably enhanced by postcolumn addition of the alkaline modifier tris(hydroxymethyl) aminomethane. In potable water, except for aspartame and neohesperidine dihydrochalchone, absolute recoveries >75 % were obtained for all analytes under investigation, but were considerably reduced due to matrix effects in treated wastewater. The widespread distribution of the artificial sweeteners acesulfame, saccharin, cyclamate, and sucralose in the aquatic environment was proven. Concentrations in two German wastewater treatment plant (WWTP) influents ranged up to 190 μg/L for cyclamate, several tens of μg/L for acesulfame and saccharin, and about 1 μg/L for sucralose. For saccharin and cyclamate removal rates >90 % during wastewater treatment were observed, whereas acesulfame and sucralose turned out to be very persistent. As a result of high influent concentrations and low removal rates in WWTPs, acesulfame was the dominant sweetener in German surface waters with concentrations up to 2.7 μg/L. The detection of acesulfame and sucralose in recovery wells in the Shafdan SAT site in Israel in the μg/L range was a promising sign for their possible use as anthropogenic markers. As acesulfame and sucralose showed a pronounced stability in WWTPs and were detected in recovery wells of the SAT site in Israel it became worthwhile to assess their tracer suitability compared to other organic trace pollutants suggested as anthropogenic markers in the past (see chapter 3). Therefore, the prediction power of the two sweeteners was evaluated in comparison with the antiepileptic drug carbamazepine (CBZ), the X-ray contrast medium diatrizoic acid (DTA) and two benzotriazoles (1H-benzotriazole (BTZ) and its 4-methyl analogue (4TTri)). The concentrations of these compounds and their ratios were tracked from WWTPs with different treatment technologies, to recipient waters and further to river bank filtration (RBF) wells. Additionally, acesulfame and sucralose were compared with CBZ during advanced wastewater treatment by SAT in Israel. Only the persistent compounds acesulfame, sucralose, and CBZ showed stable ratios when comparing influent and effluent
concentrations of four German WWTPs with conventional wastewater treatment. However, by the additional application of powdered activated carbon in a fifth WWTP CBZ, BTZ, and 4-TTri were selectively removed resulting in a pronounced shift of the concentration ratios towards the nearly unaffected sweeteners. Results of a seven months monitoring program along the rivers Rhine and Main showed an excellent correlation between CBZ and acesulfame concentrations (r2 = 0.94), and still good values when correlating the concentrations with both benzotriazoles (r2 = 0.66 - 0.82). In RBF wells acesulfame and CBZ were again the compounds with the best concentration correlation (r2 = 0.85).
Wind energy is expected to become the largest source of electricity generation in Europe's future energy mix. As a consequence, future electricity generation will be exposed to an increasing degree to weather and climate. With planning and operational lifetimes of wind energy infrastructure reaching climate time scales, adaptation to changing climate conditions is of relevance to support secure and sustainable energy supply. Premise for success of wind energy projects is the ability to service financial obligations over the project lifetime. Though, revenues(viaelectricity generation) are exposed to changing climate conditions affecting the wind resource, operating conditions or hazardous events interfering with the wind energy infrastructure. For the first time, a procedure is presented to assess such climate change impacts specifically for wind energy financing. At first, a generalised financing chain for wind energy is prepared to (qualitatively) trace the exposure of individual cost elements to physical climate change. In this regard, the revenue through wind power production is identified as the essential component within wind energy financing being exposed to changing climate conditions. This implies the wind resource to be of crucial interest for an assessment of climate change impacts on the financing of wind energy. Therefore, secondly, a novel high-resolution experimental modelling framework with the non-hydrostatic extension of the regional climate model REMO is set up to generate physically consistent climate and climate change information of the wind resource across wind turbine operating altitudes. With this setup, enhanced simulated intra-annual and inter-annual variability across the lower planetary boundary layer is achieved, being beneficial for wind energy applications, compared to state-of-the-art regional climate model configurations. In addition, surrogate climate change experiments with this setup disclose vertical wind speed changes in the lower planetary boundary layer to be indirectly affected by temperature changes through thermodynamically-induced atmospheric stability alterations. Moreover, air density changes are identified to occasionally exceed the net impact of wind energy density changes originating from changes in wind speed. This supports the consideration of air density information (in addition to wind speed) for wind energy yiel assumptions. Thirdly, the generated climate and climate change information of the wind resource are transferred to a simplified but fully-fledged financial model to assess the financial risk of wind energy project financing with respect to changing climate conditions. Sensitivity experiments for an imaginary offshore wind farm located in the German Bight reveal the long-term profitability of wind energy project financing not to be substantially affected by changing wind resource conditions, but incidents with insufficient servicing of financial obligations experience changes exceeding -10% to 14%. The integration of wind energy-specific climate and climate change information into existing financial risk assessment procedures would illustrate a valuable contribution to enable climate change adaptation for wind energy.