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Analysis of User Behavior
(2020)
Online behaviors analysis consists of extracting patterns from server-logs. The works presented here were carried out within the "mBook" project which aimed to develop indicators of the quantity and quality of the learning process of pupils from their usage of an eponymous electronic textbook for History. In this thesis, the research group investigates several models that adopt different points of view on the data. The studied methods are either well established in the field of pattern mining or transferred from other fields of machine learning and data mining. The authors improve the performance of archetypal analysis in large dimensions and apply it to unveil correlations between visibility time of particular objects in the e-textbook and pupils' motivation. They present next two models based on mixtures of Markov chains. The first extracts users' weekly browsing patterns. The second is designed to process essions at a fine resolution, which is sine qua non to reveal the significance of scrolling behaviors. The authors also propose a new paradigm for online behaviors analysis that interprets sessions as trajectories within the page-graph. In this respect, they establish a general framework for the study of similarity measures between spatio-temporal trajectories, for which the study of sessions is a particular case. Finally, they construct two centroid-based clustering methods using neural networks and thus lay the foundations for unsupervised behaviors analysis using neural networks.
Mental health is an important factor in an individuals' life. Online-based interventions have been developed for the treatment of various mental disorders. During these interventions, a large amount of patient-specific data is gathered that can be utilized to increase treatment outcomes by informing decision-making processes of psychotherapists, experts in the field, and patients. The articles included in this dissertation focus on the analysis of such data collected in digital psychological treatments by using machine learning approaches. This dissertation utilizes various machine learning methods such as Bayesian models, regularization techniques, or decision trees to predict different psychological factors, such as mood or self-esteem, dropout of patients, or treatment outcomes and costs. These models are evaluated using a variety of performance metrics, for example, receiver operating characteristics curve, root mean square error, or specialized performance metrics for Bayesian inference. These types of analyses can support decision- making for psychologists and patients, which can, in turn, lead to better recommendations and subsequently to increased outcomes for patients and simultaneously more insight about the interplay between psychological factors. The analysis of user journey data has not yet been fully examined in the field of psychological research. A process for this endeavor is developed and a technical implementation is provided for the research community. The application of machine learning in this context is still in its infancy. Thus, another contribution is the exploration and application of machine learning techniques for the revelation of correlations between psychological factors or characteristics and treatment outcomes as well as their prediction. Additionally, economic factors are predicted to develop a process for treatment type recommendations. This approach can be utilized for finding the optimal treatment type for patients on an individual level considering predicted treatment outcomes and costs. By evaluating the predictive accuracy of multiple machine learning techniques based on various performance metrics, the importance of considering heterogeneity among patients' behavior and affect is highlighted in some articles. Furthermore, the potential of machine learning-based decision support systems in clinical practice has been examined from a psychotherapists' point of view.
Understanding that entrepreneurship can be better modeled from a systemic point of view is a primordial aspect that determines the important role of universities in entrepreneurial ecosystems. What makes the ecosystem approach a valuable tool for understanding social systems is that, from a holistic perspective, their behavior seems to have emerging characteristics. This dissertation presents a dual scientific account of the entrepreneurship phenomenon in universities. The work is divided into two equal parts, each of which is composed of two research papers. The narrative of the first half takes on a macro perspective view, consisting of one theoretical and one empirically-based conceptual case study. This part conceptually depicts a systematic approach to entrepreneurialism in higher education, namely an ecosystems perspective. The second half concentrates on the meso- and micro levels of study from the university's point of view, comprising of a case study as historical account for the emergence of the entrepreneurial university, and of a metasynthesis of empirical case studies in entrepreneurial universities, which serves as the basis for the development of entrepreneurial university archetypes. This doctoral work contributes to an in-depth understanding of Entrepreneurship in universities regarding its systemic qualities and archetypal characteristics of entrepreneurial universities. It argues for an ecosystem's perspective on the phenomenon of entrepreneurial activity, highlighting the fundamental role that universities play as the heart of entrepreneurial ecosystems. Furthermore, this research expands on the novel concept of the entrepreneurial university by using extensive case study literature to empirically identify distinct archetypes that better reflect the diverse reality of how universities engage as entrepreneurial actors by way of differentiated entrepreneurial structures, systems, and strategies.
Mobilität und Tourismus gehören untrennbar zusammen, denn ohne einen Ortswechsel gibt es keine Urlaubsreise. Der Tourismus aber verursacht ca. 5 % der anthropogenen Kohlendioxidemissionen, von denen etwa 75% auf den touristischen Verkehr entfallen. Neben dem Flugverkehr trägt insbesondere der motorisierte Individualverkehr einen hohen Anteil an den Emissionen. Angesichts des deutlichen Beitrags des touristischen Verkehrs zum Klimawandel erscheint es notwendig, sich mit Wegen zu einer ökologischen touristischen Mobilität zu beschäftigen. Zur Untersuchung der Einflussfaktoren auf die touristische Verkehrsmittelwahl wurde ein Erklärungsmodell basierend auf der Theorie des geplanten Verhaltens entwickelt. Neben den Basiskonstrukten der Einstellung, der subjektiven Norm und der wahrgenommenen Verhaltenskontrolle wurden als ergänzende Modellkonstrukte die persönliche Norm, das allgemeine Umweltbewusstsein sowie gewohnheitsmäßiges Handeln hinzugefügt. Eine empirische Untersuchung (N=738) ermittelte durch multiple lineare Regression wichtige Ansatzpunkte für die Gestaltung von Handlungsempfehlungen. Signifikante Ergebnisse konnten für die Konstrukte der Einstellung, der subjektiven Norm, der wahrgenommenen Verhaltenskontrolle, der persönlichen Norm, der Gewohnheit sowie der Kontrollvariablen Alter und Einkommen erreicht werden. An diesen Einflussfaktoren auf die Intention, zukünftig ein umweltfreundlicheres Verkehrsmittel zur Reise in den nächsten Städte-Kurzurlaub zu wählen, setzen die Implikationen für die Praxis an und zeigen Möglichkeiten auf, die touristische Mobilität ökologischer zu gestalten.
With this dissertation, I present a human resources approach to entrepreneurship through selection and training of small-business owners in developing countries. Entrepreneurship is an important source of employment, innovation, and general economic prosperity (Autio, 2005; Walter et al., 2005; Reynolds et al., 2005; Kuratko, 2003). In developing countries, job creation through business ownership is especially important because job opportunities are limited (Walter et al., 2005; Mead & Liedholm, 1998). Strengthening the small business sector is one of the best ways to reduce poverty and increase economic growth (Birch, 1987). Thus, this dissertation adds to the scientific literature in taking a human resources approach to entrepreneurship: selecting and training entrepreneurs. Selection has widely been researched on in various scientific fields like human resource management, industrial-, work-, and organizational psychology, but only partly focusing on selection of entrepreneurs. Regarding training, there exists a fair amount of studies that focus on entrepreneurship education, but a lot of them suffer from substantial heterogeneity and methodological flaws (Glaub & Frese (2011); McKenzie & Woodruff (2013)). The dissertation combines the ideas of using selection procedures for entrepreneurs with the idea of teaching entrepreneurial skills.
The process perspective provides a unifying framework that has substantially contributed to our understanding of entrepreneurship. However, much of the research up to now has neglected this process oriented conception of entrepreneurship. There is therefore a need for studies that take the inherent dynamic processes into account and analyze the underlying mechanisms when researching entrepreneurship. This dissertation aims to improve our understanding of the entrepreneurial process. Specifically, this dissertation focuses on new venture creation and the processes of sustainable opportunity identification and opportunity deviation. Chapter 1 provides a general introduction that highlights the theoretical contributions of this dissertation and gives an overview over the conducted studies. Chapter 2 argues for a process model of entrepreneurship that places entrepreneurs and their actions center stage. The model combines different perspectives and levels of analysis and provides an integrative framework for researching new venture creation. In chapter 3 we establish and test a theoretical model of sustainable opportunity identification. The chapter explains how younger generations identify sustainable opportunities. The findings indicate that sustainable opportunity identification is a process with two transitions from problem to solution identification and from solution identification to sustainable opportunity identification. These transitions are contingent on awareness of consequences and entrepreneurial attitude. Chapter 4 offers insights into how deviation from the original opportunity increases the performance of entrepreneurial teams. The findings indicate that entrepreneurial teams with a high level of error orientation set themselves higher goals when deviating from their original opportunity. Higher goals then lead to higher team performance. Chapter 5 summarizes the overall findings and outlines the general theoretical and practical implications. Each chapter thus contributes to the process perspective by focusing on how different phases of the entrepreneurial process unfold and develop over time. Thereby, this dissertation advances our understanding of entrepreneurship as a process.
Seit einigen Jahren wird in der arbeits- und sozialrechtlichen Rechtsprechung und Literatur sowie in der Politik intensiv ein Phänomen diskutiert, das als 'Scheinselbständigkeit', aber auch als 'abhängige Selbständigkeit' oder 'neue Selbständigkeit' bezeichnet wird. Bei allen Unterschieden in der Begriffsbildung geht es dabei im Kern um eine Erwerbsform, die sich in einer Übergangszone von abhängiger und selbständiger Arbeit abspielt, was ihre Einordnung in eine dieser beiden grundlegenden Rechtsformen unsicher macht.
The dissertation contains four journal articles which are embedded within a framework manuscript that interconnects the individual articles and provides relevant background information. The dissertation's overall objective is to provide a multilayered and critical in-depth engagement with the timely phenomenon of integrated reporting (IR), a new reporting concept that is envisaged to revolutionize firms' present reporting infrastructure. While extant corporate reports (e.g., annual financial- and CSR report) often are criticized for being disconnected and to suffer from a lack of coherence, IR intends to provide all information that is material to a firm's short-, medium- und long-term value creation within one single, succinct document. To contribute to a set of previously defined relevant research gaps in literature, the dissertation makes use of a combined empirical-quantitative and explorative-qualitative research design. The first article entitled investigates a set of different IR-, corporate governance and financial accounting-specific factors that are expected to determine European and South African firms' materiality disclosure quality. To this purpose, an original, hand-collected materiality disclosure score was developed. The second article explores IR perceptions of SME managers that have not embarked on IR, but are potential candidates to do so in future. Based on a review of extant literature, the article develops a theoretical framework to subsequently discuss motives for and barriers to IR adoption. The critical discussion contributes to the academic debate on incentives for and barriers to voluntary IR adoption. The third article investigates whether voluntary IR adoption among European firms is associated with lower cost of public debt. While earlier studies suggest that IR leads to lower information asymmetries, increases analyst forecasts, and decreases cost of equity, corresponding evidence for the debt market is largely missing. Subsequent analyses test as to whether such an association is even more pronounced by a firm's environmental, social and governance (ESG) performance or its belonging to an environmentally sensitive industry. The fourth article uses an experimental design to investigate nonprofessional investors' reactions to an IR assurance. To this purpose, two separate experiments with two different groups of nonprofessional investors were carried out: one with Masters students and one with managers of large corporations. Results help to answer the question as to whether an IR assurance as well as its determinants, namely the assurance provider and the assurance level, affect nonprofessional investors' financial decision-making. In the second step, subsequent in-depth interviews reveal an IR assurance-critical attitude among managers, who draw upon their practical experience with assurance engagements.