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- 2019 (16) (entfernen)
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- Fakultät Wirtschaftswissenschaften (16) (entfernen)
This thesis deals with the influence of sustainability communication on the purchase decision of sustainable tourism products involving German specialist tour operators. Sustainability communication is a challenge, because sustainable tourism is an abstract and vague concept which consumers find it difficult to grasp and about which they are sceptical. The service characteristics of tourism products complicate the decision making stage, which is a high-involvement situation of uncertainty to which sustainable product attributes add complexity. As an introduction, an interdisciplinary theory discussion reveals knowledge gaps in terms of the value-belief-norm theory and the elaboration likelihood model (ELM). The first article, which is the first systematic literature review on the topic, reveals that there is a limited theoretical understanding of sustainability communication, a lack of practical understanding of how to design sustainability messages, and an inadequate set of methodologies for its research. It identifies knowledge gaps concerning: the holistic approach to sustainability communication; its role in the attitude-behaviour gap; an interdisciplinary theoretical understanding focusing on belief-based social psychological theories and theories of persuasion; qualitative methods; and experimental design. The second article investigates the role of sustainability communication in the attitude-behaviour gap, employing the value-belief-norm theory to explain how information is processed by special interest customers. Interview findings show that ineffective sustainability communication is the reason for the gap and that customers unintentionally booked sustainably. The study identifies eight groups of beliefs which explain the processing of sustainability attributes. Sustainability information is effective when it is value-congruent, that is, when customers perceive they can make a difference, they begin to ascribe a responsibility to themselves. The third article investigates how to design an effective sustainability message in tour operator advertising. Drawing on the ELM, the study shows that appeal type does not significantly influence persuasion but the topic presented is important. Cultural sustainability is the sustainability topic that is most persuasive for cultural tourists, while consumer prior knowledge and issue-involvement with the topic promote successful information processing.
This cumulative thesis extends the econometric literature on testing for cointegration in nonstationary panel data with cross-sectional dependence. Its self-contained chapters consist of two publications and two publication manuscripts which present three new panel tests for the cointegrating rank and an empirical study of the exchange rate pass-through to import prices in Europe. The first chapter introduces a new cointegrating rank test for panel data where the dependence is assumed to be driven by unobserved common factors. The common factors are first estimated and subtracted from the observations. Then an existing likelihood-ratio panel cointegration test is applied to the defactored data. The distribution of the test statistic, computed from defactored data, is shown to be asymptotically equivalent to that of a test statistic computed from cross-sectionally independent data. The second chapter proposes a new panel cointegrating rank test based on a multiple testing procedure, which is robust to positive dependence between the individual units' test statistics. The assumption of a certain type of positive dependence is shown by simulations not to be violated in panels with dependence structures commonly assumed in practice. The new test is applied to find empirical support of the monetary exchange rate model in a panel of eight OECD countries. The third chapter puts forward a new panel cointegration test allowing for both cross-sectional dependence and structural breaks. It employs known individual likelihood-ratio test statistics accounting for breaks in the deterministic trend and combines their p-values by a novel modification of the Inverse Normal method. The average correlation between the probits is inferred from the average cross-sectional correlation between the residuals of the individual VAR models in first differences. The fourth chapter studies the exchange rate pass-through to import prices in a panel of nineteen European countries through the prism of panel cointegration. Empirical evidence supporting a theoretical long-run equilibrium relationship between the model's variables is found by the newly proposed panel cointegration tests. Two different panel regression models, which take both cointegration and cross-sectional dependence into account, provide most recent estimates of the exchange rate pass-through elasticities.
This cumulative dissertation deals with the association between corporate governance, corporate finance and corporate tax avoidance in four scientific articles. The aim of this dissertation is to explain corporate tax avoidance by (a) focusing on corporate governance institutions as determinants of tax avoidance and (b) focusing on financial consequences of tax avoidance. Due to the close association between corporate governance and the concept of corporate social responsibility (CSR), the relationship between CSR and tax avoidance is also addressed. The first article using structured literature review methodology, analyzes extant research on the association between corporate governance and tax avoidance based on stakeholder-agency theory. However, also classical principal-agent theory is taken into account as its classical foundation. The first article identifies a number of open research questions and thereby serves as a theoretical basis for the subsequent articles. The second article also using structured literature review methodology, analyzes extant research on the association between CSR and tax avoidance. This article is also based on stakeholder-agency theory and identifies open research questions. The third article based on results of the first article, investigates tax avoidance by German private family firms as a specific variant of corporate governance, using an empirical quantitative approach. The article finds that (a) German private family firms avoid more tax than non-family firms, that (b) tax avoidance is positively associated with the capital stake of the family and that (c) tax avoidance is positively associated with the number of shareholders in both family and non-family firms. Results reinforce that corporate tax avoidance is associated to conflicts among the shareholders of private firms. The fourth article investigates the cost of debt of German public firms as a function of tax avoidance and tax risk. The article finds that (a) tax avoidance is negatively associated to the cost of debt, that (b) tax risk is positively associated to the cost of debt and that (c) the association between tax avoidance and the cost of debt becomes negative when a high level of tax risk is present.
Space-related science and technologies affect our daily life. Many countries have already formulated national space regulations to regulate their space activities. China, as one space-faring country, has obtained several achievements in space science and technologies. In recent years, Chinese private space companies have sprung up quickly, which requires a stable and foreseeable legal framework to ensure development. However, compared to the other space powers, China is the only one that has not enacted any formal national space laws. Against the background of strengthening the rule of law in China, research on China's domestic space legislation is valuable and significant. The purpose of this thesis is two-fold. First, to find the legal basis and necessity of national space legislation and to extract the basic content of the existing national space legislation, simultaneously, to identify the new developments in the content of other States´ legislative practices. Second, based on the study of national space legislation, to propose the essential content of China's space legislation.
In sub-Saharan Africa, women own or partly own one third of all businesses, thereby having a large potential to contribute to the economic development and societal well-being in this region. However, women-owned businesses tend to lag behind men-owned businesses in that they make lower profits, grow more slowly, and create fewer jobs. To identify reasons for this gap and effective means to promote women entrepreneurs, large parts of the entrepreneurship literature have compared male and female entrepreneurs with regard to individual characteristics, paying only limited attention to the underlying environmental conditions. This is problematic as women entrepreneurs operate under different conditions than men, with particularly pronounced differences in sub-Saharan Africa. Against this backdrop, the goal of this dissertation is to contribute to a more profound understanding of women entrepreneurship in sub-Saharan Africa and its promotion through training by examining critical context factors. Specifically, the author analyzes two context factors that influence women's entrepreneurial performance and the success of training interventions: 1) women entrepreneurs' husbands and 2) the entrepreneurship trainer. These analyses are embedded in considerations of the cultural, social, and economic conditions women entrepreneurs in sub-Saharan Africa are facing. In Chapter 2, the author conducts a systematic literature review on spousal influence in entrepreneurship and identifies six recurrent types of influence. Complementing the literature originating from Western settings, she develops propositions on how the sub-Saharan context affects husbands' influence on women entrepreneurship in this region. In Chapter 3, she builds on a cultural theory and an economic theory of the household to develop and empirically test a theoretical model of husbands' constraining and supportive influences on women entrepreneurship in sub-Saharan Africa. The empirical results point to three distinct types of husbands that differ significantly in their impact on women entrepreneurs' business success. In Chapter 4, the author explores the influence of the trainer on the effectiveness of entrepreneurship training in sub-Saharan Africa by drawing on an unsuccessful training implementation. Qualitative analyses indicate that the use of adequate teaching methods is critical towards training success.
Nur verhältnismäßig kurze Zeit nach der Gründung der Plattform Airbnb, auf der Privatanbieter ihren Wohnraum an Touristen vermieten können, entscheiden sich auch in Deutschland jedes Jahr Millionen von Städtereisenden für eine Übernachtung in der Wohnung Fremder - und damit auch gegen die Hotellerie. Dass in großen Teilen der Hotellerie kaum Reaktionen auf den Trend der Sharing-Angebote festzustellen sind, ist unter anderem auf ein fehlendes Verständnis der Bedürfnisse und Motive der Nutzer der Plattformen zurückzuführen. In dieser Arbeit wird deshalb mit Hilfe einer umfassenden Online-Befragung zunächst eine Kundentypologie von Hotelkunden und Sharing-Nutzern erstellt, bevor auf der Grundlage von Experteninterviews Handlungsempfehlungen für die Hotellerie abgeleitet werden.
Decoding the psychological dimensions of human odor perception has long been a central issue of olfactory research. As odor percepts could not be linked to a few measurable physicochemical features of odorous compounds or physiological characteristics of the olfactory system, odor qualities have often been assessed by perception–based ratings. Although these approaches have been promising, none of the proposed system has sustained empirical validation. In a review of 28 studies, the authors assessed how basic characteristics of study design have been biasing perception–based classification systems: (1) interindividual differences in perceptual and verbal abilities of subjects, (2) stimuli characteristics, (3) approaches of data collection, and (4) methods of data analysis. Remarkably, many of the difficulties in establishing these systems have been rooted in one underlying issue: the puzzling relationship between language and olfaction in general. While the reference from odors to language is weak, the reverse impact of verbal processing on olfaction seems powerful. Odor perception is biased by verbal–semantic processes when cues of an odor's source are readily available from the context. At the same time, olfaction has been characterized as basically sensation driven when this information is absent. The authors examined whether language effects occur when verbal cues are absent and how expectations about an odor's identity shape odor evaluations. Subjects were asked to rate 20 unlabeled odor samples on perceptual dimensions as well as quality attributes and to eventually provide an odor source name. In a subsequent session, they performed the same rating tasks on a set of written odor labels that was compiled individually for each participant. It included both the 20 correct odor names (true labels) and – in any case of incorrect odor naming in the first session – the self–generated labels (identified labels). The authors compared odor ratings to ratings of both types of labels and found higher consistencies between the evaluation of an odor and its identified label than between the description of an odor and its true (yet not associated) label. These results indicate that basic perceptual as well as quality ratings are affected by semantic information about an odor's source – even in absence of source cues. That is, odor sensation may activate a semantic mental representation of an odorous object that affects odor processing and may in turn relate to further multimodal properties. That means, associations between odors and stimuli from other sensory modalities should not only be stable, but these mappings should be mediated by an odor’s identity. The authors asked subjects to visualize their odor associations on a drawing tablet, freely deciding on color and shape. Additionally, they provided a verbal label for each sample. Color mappings were odor-specific, they reflected the imagery of a natural source and seemed to change with assumed odor identity. Shape mappings changed with odor identifications as well, as drawings frequently displayed concrete objects that reflected visual features of an odor's source. The influence of verbal identity codes on quality ratings or crossmodal mappings is rooted in the very same problem that perception–based classification systems have tried to solve – a terminology that relates to abstract mental categories. The less specific we communicate, the more we need to resort to source–related analogies – in scientific endeavors and everyday life alike.