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Intelligent Product Design
(2012)
The aim of this thesis is to generate reality-based hypotheses about the opportunities and obstacles that create the implementation of Cradle to Cradle for the companies Jules Clarysse NV and Steelcase Inc. It discusses further which marketing-mix is appropriate for Cradle to Cradle products. Therefore exploratory expert interviews have been conducted with both companies. The empirical part is introduced by a literature study. From marketing perspective, the Cradle to Cradle approach for product design is investigated while taking into account that academic literature categorizes the concept on the one hand as consistent sustainability strategy, on the other hand as sustainable design. Moreover, the broad use of the expression design, within the literature of the Cradle to Cradle founders, is analyzed. Here, Cradle to Cradle design is holding out the prospect of Triple Top Line growth, rather than meeting only the economic bottom line. In regard of aesthetics, Cradle to Cradle aspires diversity in contrast to prevailing principles of Functionalism and universal design solutions. The ‘hidden‘ design assignment of Cradle to Cradle, service design, is highlighted as sphere that should be progressed. All these considerations form the interview guideline. The interviews serve as reality check whether there result Triple Top Lines and new service models for the companies and explore how aesthetics and tools of the marketing-mix are handled in Cradle to Cradle practice.
Nachhaltigkeitskommunikation ist eine inhaltliche und institutionelle Querschnittsaufgabe, die in formelle und informelle Bildungsprozesse eingebettet ist. Das Konzept einer Bildung für nachhaltige Entwicklung bildet den geeigneten theoretischen Rahmen für die Initiierung und Umsetzung entsprechender Kommunikationsmaßnahmen, die darauf ausgerichtet sind, nicht nur nachhaltigkeitsrelevante Informationen zu vermitteln, sondern auch eine aktive Gestaltung zukunftsfähiger, nachhaltiger Lebensformen und -stile zu ermöglichen und zu fördern. In diesem Kontext befasst sich die vorliegende Dissertation mit der Leitfrage, welche theoretische Rahmung sich für den Einsatz von Ausstellungen zur Vermittlung von Nachhaltigkeitsthemen ergibt. Sie untersucht dabei die Bedingungen und methodisch-instrumentellen Voraussetzungen, die die Wahl geeigneter Vermittlungsinstrumente beeinflussen und geht der Frage nach, welche konzeptionellen Voraussetzungen sich für die Entwicklung, Gestaltung und den Einsatz von Nachhaltigkeitsausstellungen in der Praxis ergeben. Anhand von verschiedenen Praxisbeispielen wird schließlich aufgezeigt, wie sich Nachhaltigkeitsausstellungen evaluieren lassen.
Ökologische und soziale Themen werden für Marken zunehmend erfolgsrelevant. Jedoch können Nachhaltigkeitsversprechen einer Marke zu Vertrauensvorbehalten seitens der Stakeholder führen, weshalb die Glaubwürdigkeit einer Nachhaltigkeitsmarke besonders wichtig ist. Zudem wird die Wahrnehmung einer Nachhaltigkeitsmarke heutzutage verstärkt durch Stakeholder mitbestimmt, da sie mittels Social Media eigene Inhalte verfassen und im Social Web veröffentlichen können. Vor diesem Hintergrund wurde in der Dissertation erörtert, wie ein Unternehmen seine Marke durch ökologische und soziale Themen stärken kann. Außerdem wurde untersucht, wo in diesem Entwicklungsprozess soziale Medien gezielt eingesetzt werden können. In diesem Kontext wurde auch der Frage nachgegangen, wie die von Stakeholdern im Social Web verfassten Inhalte in Übereinstimmung mit einer intendierten Nachhaltigkeitsmarke gebracht und deren Kraft genutzt werden können. Zentrales Ergebnis der Dissertation stellt ein anwendungsorientiertes Modell für die systematische Social-Media-Verwendung zur Unterstützung des Nachhaltigkeitsmarkenmanagements dar.
The challenges of sustainable development have spurred the complexity of management reality, unveiling considerable risks and opportunities for companies. The past twenty years of development in management science and practice have refined the understanding of the linkages between corporate success and sustainability aspects of business. Nevertheless, numerous management tools and concepts have been criticised for failing to contribute to improved sustainability performance. Management accounting is an indispensable system for generating, preparing and providing information for recognising decision situations and informing decisions. Building on the relevance of information, sustainability accounting has received considerable attention in the past decade. Related research has emphasised the contribution of sustainability accounting to tackling sustainability challenges in specific settings. A systematic investigation of the role of sustainability accounting is virtually non-existent to date. To overcome this limitation and provide an insight into the practice of sustainability accounting and its role in sustainability management and ultimately in corporate success, this doctoral thesis approaches the question How does sustainability accounting contribute to improved information management and management control? The direct contribution is two-fold. First, a number of decision situations are explicated. Examples for such decision situations include utilising certain types of information for specific decisions, engaging various functions in different ways, etc. Making a decision within these decision situations was observed to contribute to achieving corporate goals. Second, the overarching view on the results reveals an interesting pattern. It is the existence of this pattern that supports the view that sustainability accounting can help companies in the pursuit of improved sustainability performance and (thereby) corporate success. The findings enable both practitioners and researchers gain an insight into how sustainability accounting can be deployed so that the company’s limited resources are focused on the crucial decisions in information management and management control. Subsequent recommendations are supported by up-to-date examples. The nature and the scope of the research constituting this doctoral thesis also highlight the path for future research to expand and refine the propositions made herein.
Responsibility for sustainability is an action guiding concept which relates the abstract norm of sustainability with concrete action contexts. It thereby specifies what bearers of responsibility ought to do. In this thesis, I introduce the concept of responsibility to economic theory, focusing specifically on individual and governmental responsibility for sustainability. Some of the questions I examine are: how should responsibility be distributed among agents? How can agents, who are responsible for several normative aims, solve trade-offs? Do governmental policies affect individuals’ ability to assume responsibility? How can individuals efficiently induce governments to act responsibly? In Paper 1, A utilitarian notion of responsibility for sustainability, I conceptualize and formalize a utilitarian notion of responsibility for sustainability which I then relate to established normative criteria for assessing intertemporal societal choice. I show that responsibility for sustainability can be unambiguously conceptualized in economic models. Furthermore, I affirm that responsibility may provide action guidance even if the aim of sustainability is not feasible. In Paper 2, Verantwortung von Konsumenten für Nachhaltigkeit, I study consumers’ responsibility for sustainability. Particularly, I specify crucial components of this responsibility in order to analyze the relation of consumers’ private and political responsibility. I show that the responsibility for sustainability of consumers comprises three indispensable obligations of which only one concerns consumers’ consumption choices. In Paper 3, Regulation of morally responsible agents with motivation crowding, I focus on the impact of governmental policies on the motivation of an individual to assume moral responsibility. In particular, I study the regulation of a morally responsible individual with motivation crowding in the context of a negative externality. I show that combining consumption taxes with the provision of perfect information is, in many cases, superior to consumption taxes alone. In Paper 4, Endogenous Environmental Policy when Pollution is Transboundary, I examine how individuals which form lobby groups affect the determination of environmental policy when governments seek not only to maximize welfare, but simultaneous maximize support by lobby groups. More specifically, I consider the case in which two countries are linked through transboundary pollution. Environmental policies adopted by self-interested governments may be more stringent than by social welfare maximizing governments. Furthermore, due to the interaction of distortions the space of optimal policies increases: politically optimal tax rates may be too high or too low to optimally internalize the environmental externality.