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Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the community, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this context, the author present four papers in his thesis, in which he extends previous works on optimization topics such as click and conversion prediction. He applies and extends methods from other fields of research to specific problems in Paid Search. After a short introduction, the dissertation starts with a paper in which the authors illustrates a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword-level data. They address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, although anecdotal evidence suggests that online marketing is a typical "Big Data" topic. In the developed algorithm presented in this paper, the authors use information such as the average time that users spend on the advertiser's website and bounce rates for every given keyword. This previously unused data set is shared between all keywords and used as prior knowledge in the proposed model. A modified version of this algorithm is now the core prediction engine in a productive Paid Search Bid Optimization System that calculates and places millions of bids every day for some of the most recognized retailers and service providers in the German market. Next, the author illustrates the development of a non-reactive experimental method for A/B testing of Paid Search Advertising activities. In that paper, the authors provide an answer to the question of whether and under what circumstances it makes economic sense for brand owners to pay for Paid Search ads for their own brand keywords in Google AdWords auctions. Finally, the author presents two consecutive papers with the same theoretical foundation in which he applies Bayesian methods to evaluate the impact of specific text features in Paid Search Advertisements.
Quality of life and satisfaction with life are of particular importance for individuals as well as for society concerning the “demographic change” with now longer retirement periods. This study will contribute to the life satisfaction discussion and quantifies life satisfaction and pattern of explanation before and after such a prominent life cycle event, the entrance into retirement. In particular, with the individual longitudinal data and 33 waves of the Socio-Economic Panel (SOEP) and the appropriate microeconometric causal fixed effects robust panel methods we ask and quantify if actual life satisfaction indeed is decreasing before re-tirement, is increasing at the entrance into retirement, and is decreasing then after certain periods back to a foregoing level. Thus, we ask if such an anticipation and adaptation pattern– as known from other promi-nent events – is also to discover for life satisfaction before and after retirement in Germany. Main result: Individual and family situation lift life satisfaction after retirement for many years, the (former) occupational situation, however, absorbs this effect both for pensioners and civil service pensioners. It remains only one period of improvement with close anticipation and adaptation at entering retirement but no furthermore significant change compared to pre-retirement life satisfaction. This holds for pensioners (German pension insurance, GRV) but there is no significant effect at all for civil service pensioners.
Biozide Wirkstoffe sind Chemikalien, die zum Schutz der menschlichen oder tierischen Gesundheit oder zum Schutz von Materialien vor Schädlingen eingesetzt werden. Monitoringergebnisse lassen vermuten, dass diese Wirkstoffe auch häufig im Innenraum von Haushalten eingesetzt werden und von dort vor allem über Abwasserleitungen und Kläranlagen in die Umwelt gelangen, wenn sie in Kläranlagen nicht eliminiert werden. Die Produkte, aus denen die Wirkstoffe aus Haushalten in das Abwasser gelangen, sind bislang jedoch nicht identifiziert worden. Aus diesem Grund konnten die daraus resultierenden Umweltbelastungen nicht eingeschätzt und keine entsprechenden Emissionsminderungsmaßnahmen umgesetzt werden. In dieser Arbeit wurde deshalb untersucht, in welchen Haushaltsprodukten biozide Wirkstoffe eingesetzt werden und in das Abwasser gelangen. Zudem sollte erforscht werden, was die Haushaltsmitglieder über Biozidprodukte wissen und wie sie mit ihnen umgehen. Ziel war es, die Anwendungen von bioziden Wirkstoffen in Haushalten zu identifizieren, von denen die höchsten Umweltbelastungen zu erwarten sind, und geeignete Emissionsminderungsmaßnahmen abzuleiten. Um die Anwendung biozider Wirkstoffe in Haushalten zu untersuchen, wurde zunächst durch eine Befragung in Haushalten eines dörflichen Wohngebietes ermittelt, was die Haushaltsmitglieder über Biozidprodukte wissen und wie sie die damit verbundenen Risiken im Vergleich zu anderen Haushaltsprodukten einschätzen. Zudem wurde für jeden der teilnehmenden Haushalte ein Inventar der vorhandenen Produkte erstellt. Dabei wurden neben den Biozidprodukten auch Wasch- und Reinigungsmittel und Körperpflegeprodukte untersucht. Ähnliche Erhebungen fanden zusätzlich in Haushalten in urbanen Gebieten statt. Die aufgrund der inventarisierten Produkte zu erwartenden Stoffe wurden im Laufe eines Jahres durch ein speziell abgestimmtes Monitoringprogramm im Abwasser des dörflichen Wohngebietes in Tages- und Stundenmischproben untersucht. Alle Proben wurden nach der Probenahme aufgearbeitet und mittels Flüssigchromatographie gekoppelt mit einem Triple-Quad-Massenspektrometer analysiert. Dabei wurden die Konzentrationen von 14 Wirkstoffen gemessen: 1,2-Benzisothiazol-3(2H)-on (BIT), C12-Benzalkoniumchlorid, Carbendazim, 5-Chlor-2-methyl-2H-isothiazol-3-on (CMIT), Dichloroctylisothiazolinon (DCOIT), N,NDiethyl-meta-toluamid (DEET), Diuron, Icaridin, 2-Octyl-2H-isothiazol-3-on (OIT), Piperonylbutoxid (PBO), Triclosan, Tebuconazol, Terbutryn und Tetramethrin. Vielen Befragten war nicht bewusst, dass sie Biozidprodukte nutzen. Der Begriff "Biozid" war oft nicht bekannt und wurde inhaltlich häufig falsch verstanden. Die Auswertungen der inventarisierten Produkte und der darin enthaltenen bioziden Wirkstoffe zeigten, dass ein Großteil der Wirkstoffe nicht aus Biozidprodukten in das Abwasser gelangt, sondern aus Körperpflegeprodukten und Wasch- und Reinigungsmitteln. Insgesamt 64 % der Anwendungen von bioziden Wirkstoffen in den inventarisierten Produkten wurden nicht unter der Umweltrisikobewertung der Verordnung (EU) 528/2012 über die Bereitstellung auf dem Markt und die Verwendung von Biozidprodukten berücksichtigt, was zu einer erheblichen Unterschätzung der Umweltrisiken führt. Die Ergebnisse der Abwasseruntersuchungen deuten ebenfalls darauf hin, dass biozide Wirkstoffe aus Wasch- und Reinigungsmitteln, Körperpflegeprodukten und Biozidprodukten gleichermaßen in das Abwasser eingetragen werden. Die Messergebnisse können gut mit den Produktinventaren in Verbindung gebracht werden. Einige Wirkstoffe scheinen maßgeblich durch Biozidprodukte eingetragen zu werden. Auch Konservierungsmittel wurden regelmäßig nachgewiesen. Für Triclosan hingegen ist gemäß den Inventaren Zahnpasta vermutlich die Produktgruppe, die in dem untersuchten Wohngebiet maßgeblich für den Eintrag ins Abwasser verantwortlich ist. Diese Arbeit zeigt zum ersten Mal, welche Produkte im Haushalt eine wichtige Quelle für biozide Wirkstoffe im Abwasser sind. Sie müssen mit einbezogen werden, wenn Emissionen an der Quelle reduziert werden sollen. Es sollten Maßnahmen ergriffen werden, die über die Produktzulassung von Biozidprodukten hinausgehen, um die Emissionen so gering wie möglich zu halten. Diese Maßnahmen sollten sich nicht darauf beschränken, die Bevölkerung über Biozidprodukte aufzuklären und zu sensibilisieren. Stattdessen sollten Maßnahmen früher in der Wertschöpfungskette ansetzen, wie zum Beispiel beim Design der Wirkstoffe oder der Formulierung der Produkte, um so Einträge biozider Wirkstoffe in die Umwelt zu verringern.
Does grass-roots civic engagement improve the quality of public services in countries in which formal oversight institutions are weak? It is obvious that formal oversight institutions are weak in developing countries, which causes low-quality public services. This weakness is particularly critical in the health sector - a service domain of crucial relevance for development. This observation has led practitioners to believe that the direct engagement of the beneficiaries of public services is a means to compensate the weakness of oversight institutions and to improve the quality of these services. Given that beneficiaries have incentives to demand good quality services, it is indeed logical to assume that their participation in the monitoring of public services helps to improve the quality of these very services. This positive view of grass-roots civic engagement resonates with the idea that an active civil society helps a political system to build up and sustain a high institutional performance In the eyes of the donors of development aid, this idea nurtures the expectation that strengthening civic engagement contributes to increased aid effectiveness. Accordingly, donor countries have increased their efforts to strengthen beneficiary participation since the 1990s, which moved the concepts of voice and accountability center-stage in the international development discourse. However, whether citizens' capacity to exercise pressure on service providers and public officials really improves the effectiveness of development aid remains an unresolved question. Building upon recent experimental and comparative case study evidence, the thesis examines the role of citizens' engagement in the effectiveness of development interventions. The focus is on such interventions in the health sector because population health is particularly critical for prosperity and development, and ultimately for democratization. The key question addressed is if and under what conditions ordinary people's engagement in collective action and their inclination to raise their voice improves the effectiveness of development assistance for health (DAH). I analyze this question from an interactionist viewpoint, unraveling the complex interplay of civic engagement and health aid with three key institutional variables: (i) state capacity, (ii) liberal democracy and (iii) decentralized government. Drawing upon social capital theory, principal-agent theory, and selectorate theory, I provide compelling evidence that health aid effectiveness depends on (a) bottom-up processes of demand from service users as well as (b) formal processes of top-down monitoring and horizontal oversight arrangements. In other words, the very interaction of behavioral and institutional factors drives the accountability in public service provision and thus the effectiveness of development assistance for health in recipient countries.
In this dissertation, a multi-proxy study, which included palaeoecological, lithological, geochemical and geochronological methods, was carried out to investigate climatic and environmental changes and their interaction during the Quaternary in formerly glaciated and non-glaciated areas. The information obtained will be used to provide a better understanding of the regional stratigraphic framework and to establish broader regional terrestrial correlations within the global marine isotope stage (MIS) framework. This study was conducted on two key drillings, the Garding-2 research drill core in the German North Sea coastal area of Schleswig-Holstein and the GBY#2 archaeological core at the Gesher Benot Ya'aqov (GBY) site, in the Upper Jordan Valley in Israel. The results of this study are presented in three papers. Papers I and II focus on the study of the Garding-2 core, while the multi-proxy study of the GBY#2 core is presented in Paper III. The results of a variety of analyses conducted on the 240 m long Garding-2 sequence show interglacial-glacial cycles that are mainly controlled by variations in temperature. This sequence is composed of mainly fluvial-shallow marine sediments intercalated by muddy-peaty deposits. Based on the palynological and lithological findings, the Pliocene-Pleistocene transition was observed at 182.87 m. It is overlain by Praetiglian and the subsequent sediments of the Waalian and Bavelian Complexes. The boundary of either the second or third Cromerian Interglacial with younger sediments, which still belong to MIS 19, is marked by the last occurrence of Tsuga at 119.50 m and the development of mixed-deciduous forests. The palynologically equivalent sediments of the Bilshausen Interglacial were found below two Elsterian till layers, at 89.00 m-82.00 m. These sediments showed high and increased percentages of Pinus and Picea and scattered occurrences of Abies and Carpinus, which are similar to the features of the beginning of the Bilshausen or Rhume interglacial. An unconformity occurred at 80.29 m, at the bottom of late Holsteinian deposits, characterised by the occurrences of Fagus and Pterocarya, with low percentages of Abies and Carpinus and the absence of Buxus. These deposits are succeeded by sediments of the Fuhne cold period that shows higher percentages of NAP and occurrences of Ericales, Helianthemum and Selaginella selaginoides, which are unconformably overlain by Drenthian till at 73.00 m-71.00 m. A single peaty sample at 69.25 m with Pinus-Picea-Abies assemblage is correlated with the late Eemian Interglacial. This deposit is overlain by Weichselian glaciofluvial sediments. Middle-late Holocene sediments occurred from 20 m upwards, following a hiatus, which was caused by the Early Holocene transgression. A subsequent thin layer of marine Atlantic sediments is unconformably overlain by marine-tidal flat deposits up to 11.00 m. The first occurrence of Fagus (at 15.97 m) and Carpinus (at 15.03 m), which was optically stimulated luminescence (OSL)-dated to 3130 +/- 260 BP (at 16.22 m, Zhang et al., 2014), gives evidence for a Subboreal age for these deposits. Sandy sediments of the early Subatlantic, which were deposited between 11.00 m and the top of the Garding-2 sequence, indicate that local salt marshes, dunes and tidal flat vegetation expanded during this period. Due to regional features and the peculiarities of the local coastal environment, the expansions of Fagus and Carpinus, which are characteristic for the Subboreal-Subatlantic transition at about 2700 BP in northern Germany, are not clearly reflected in the Garding-2 pollen diagram. In the Mediterranean area, a 50 m long core of GBY#2, was drilled at the Acheulian site of Gesher Benot Ya'akov. The GBY#2 core provides a long Early-Middle Pleistocene geological, environmental and climatological record, which also enriches the knowledge of hominin-habitat relationships documented at the margins of the Hula Palaeo-lake. The sediment sequence of GBY#2 is under- and overlain by two basalt flows that are 40Ar/39Ar dated: two samples at the bottom of the core dated to 1195 +/- 67 ka (at 48.30 m) and 1137 +/- 69 ka (at 45.30 m), and another one at the top dated to 659 +/- 85 ka (at 14.90 m). With the additional chronological identification of the Matuyama Brunhes Boundary (MBB) and the correlation with the GBY excavation sites, the sedimentary sequence of GBY#2 provides the climatic history during the late part of the mid-Pleistocene transition (MPT, 1.2 Ma-0.5 Ma). Multi-proxy analyses including those of pollen and non-pollen palynomorphs, macro botanical remains, molluscs, ostracods, fish, amphibians and micromammals provide evidence for lake and lake-margin environments during MIS 20 and MIS 19. During MIS 20, relatively cool semi-moist conditions were followed by a pronounced dry phase. During the subsequent MIS 19, warm and moist interglacial conditions were characterised by Quercus-Pistacia woodlands in this area. The depositional environment changed from an open water lake during MIS 20 to a lake margin environment in MIS 19. This finding is at odds with changing climate conditions from relatively dry to moist. This discrepancy could be explained by the prograding pattern of the lake shore due to the infilling of the basin, which resulted in shallower water. Climatic changes during the Late Tertiary and the Quaternary in the high latitude regions in northwest Europe and during the Early-Middle Pleistocene in the mid latitude regions of the Middle East follow the patterns of global climatic changes, which are mainly controlled by orbital obliquity (+/-41 ka cycle) during the Early Pleistocene and by orbital eccentricity (+/-100 ka cycle) during the MPT (1.2 Ma-0.5 Ma) and the younger periods of the Quaternary. The results of this study also provide reliable evidence for long distance correlation of stratigraphic and climatic events of the Quaternary, which extends knowledge of regional and global impact of climatic fluctuations on the environment.
Corporate irresponsibility is often the result of intentionally irresponsible strategies, decisions, or actions, which negatively affect an identifiable stakeholder or environment. For instance, these range from the violation of the human rights and labor standards to environmental damages. Organizations enacting irresponsible practices rely on different factors upon multiple levels (field, organizational, individual) and its interrelations as well as processes evolving within the organization leading to such behavior. However, reasons for the occurrence of and explanations for corporate irresponsibility so far have been limited, leaving a fragmented understanding of this phenomenon. This dissertation helps to improve the understanding and explanation of corporate irresponsibility by identifying driving patterns of corporate irresponsibility and showing how the interactions across multiple levels add to this phenomenon. Chapter 1 provides an overview of the topic of corporate irresponsibility, the theoretical approaches of this dissertation and an introduction to the chapters. The second chapter offers a review and analysis of the corporate irresponsibility literature. The chapter presents a variance model outlining the concept, antecedents, moderators and outcomes of recent corporate irresponsibility literature as well as the different factors across levels (field, organizational, individual). Chapter 2 offers a critical analysis of what we know by referring to current literature and offers insights on what we don't know by deriving main implications for future research on corporate irresponsibility. Chapter 3 enlarges the understanding of corporate irresponsibility introducing a process approach to explain how corporate irresponsibility evolves over time and under which conditions. Based on a qualitative meta-analysis findings converge around two distinct process paths of corporate irresponsibility, the opportunistic-proactive, and, the emerging-reactive, subdivided into three phases. Chapter 3 sheds different lights upon the phases of corporate irresponsibility and its underlying mechanisms. The final chapter 4 focuses on different underlying mechanisms driving the final downfall or demise of organizations, organizational failure. Chapter 4 offers an alternative explanation to the competing extremism and inertia mechanisms driving organizational failure in recent studies by suggesting that these explanations are rather complementary. In addition, chapter 4 enlarges the explanation of organizational failure identifying the role of conflict mechanisms and its interplay with rigidity mechanisms. In sum, this dissertation contributes to a better understanding of what causes and increases corporate irresponsibility, and a better explanation of how and why corporate irresponsibility and organizational failure emerges, develops, grows or terminates over time.
Die (Re)produktion von Weiblichkeitskonstruktionen durch Werbung am Beispiel der Videospots Zalandos
(2018)
Die Bachelorarbeit untersucht mithilfe der Film- und Fernsehanalyse nach Lothar Mikos den Werbespot "Banküberfall" der Werbeagentur Jung von Matt für den deutschen Online-Versandhandel Zalando in Hinblick auf die Darstellungsweise von Weiblichkeit. Das Material wird daraufhin analysiert, welche Weiblichkeitskonstruktionen es liefert. Es soll erforscht werden, auf welche Praktiken, Mechanismen und Formen der Geschlechterherstellung zurückgegriffen wird, um Weiblichkeit als binäre Struktur zu inszenieren. Der Spot wird dabei im Kontext des vorausgehenden theoretischen Teils analysiert. Dieser stützt sich auf Judith Butlers Annahmen zum prozessualen Sein und Werden von Weiblichkeit. Es wird die These aufgestellt, dass der Zalando-Werbespot, indem er geschlechtsspezifisch agierende Figuren nutzt und Stereotype abbildet, die bereits vorgefertigten Bilder des Frauseins, sowie eine binäre Geschlechterordnung (re)produziert. Diese Annahme wird jedoch nach Lothar Mikos Methode ebenso auf Brüche und Ambivalenzen untersucht. Das Ziel der Arbeit mündet darin aufzuzeigen, durch welche diskursiven, verbalen, sowie nonverbalen Verfahren Weiblichkeit erst als übergreifendes Gesellschaftskonstrukt und später als konkretes Konstrukt im Werbespot hergestellt wird. Das Aufzeigen einer greifbaren Weiblichkeitsvorstellung in der Reklame soll exemplarisch dafür stehen, wie standhaft sich bestimmte Vorstellungen über die Frau auch heutzutage noch in der Gesellschaft, den Medien und der Werbung halten.