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Crowdfunding is considered a promising instrument for transforming existing socio-technical regimes by financing radical innovations of such entrepreneurs. However, this potential has not yet been fully explored. Therefore, this dissertation addresses the overarching research question of how sustainable entrepreneurs can exploit the full potential of investment-based crowdfunding to develop from niche operators to actors in the socio-technical regime. Five journal articles and one book chapter are included in this PhD project, which use a wide range of quantitative methodologies. In the framework paper, the findings are conceptually evaluated on a meta-level by applying the multi-level perspective. The key insights can be assigned to four categories, including the financing and marketing function, the target group, and the project presentation. The analysis shows that investment-based crowdfunding is suitable to equally fund and market the business ideas of environmental entrepreneurs, since the quest for entering the mass market is highest for such ventures. In contrast, purely social entrepreneurs tend to conduct crowdfunding projects on a smaller scale and probably aim to stay in the niche. Nevertheless, profit-oriented social entrepreneurs are still encouraged to use investment-based crowdfunding for funding and marketing purposes. The prominent display of environmental effects (e.g. the amount of compensated greenhouse gases) and financial incentives (e.g. high interest rates) has a high impact on the investment decision of individuals on investment-based crowdfunding platforms. The case of fairafric is used as a best practice example to demonstrate how crowdfunding can be a stepping stone for sustainability-oriented niche actors to enter the mass market. The fair-trade and organic chocolate manufacturer has undergone six crowdfunding campaigns which enabled it to grow and build a strong community of supporters. The outcomes of this dissertation clarify how sustainable entrepreneurs can unleash the potential of investment-based crowdfunding for financing and marketing purposes.
This doctoral thesis deals with the topic of organizational misconduct and covers the three salient research streams in this area by addressing its performance outcomes, antecedents, and preventive measures. Specifically, it is concerned with the question of how different forms of misconduct are reflected in the stock performance of related organizations, thereby, covering the three pillars of corporate sustainability environmental, social, and governance (ESG). Furthermore, it aims to conceptualize how individual cognitive biases may lead to misconduct, therefore, potentially representing an antecedent and how existing management control systems can be enhanced to effectively address specific forms of misconduct, respectively. To these ends, the author first reviews the research stream of stock price reactions to environmental pollution events in terms of the underlying research samples, methodological specifications, and theoretical underpinnings. Based on the findings of the systematic literature review (SLR), he performs three stock-based event studies of the Volkswagen diesel emissions scandal (Dieselgate), workplace sexual harassment (#MeToo accusations), and the 2003 blackout in the US to cover the three ESG dimensions, respectively. In line with the SLR, his event studies reveal substantial stock losses to firms involved in misconduct that are eventually even accompanied by a spillover effect to uninvolved bystanders. Then, the author reviews the extant literature conceptually to develop a framework outlining how moral licensing as an individual cognitive bias might lead to a self-attribution of corporate sustainability, a consecutive accumulation of moral credit, and a later exchange of this credit by engaging in misconduct afterward. Finally, he assesses existing workplace sexual harassment management controls, such as awareness training and grievance procedures critically in another conceptual analysis. Based on the shortcomings stemming from management controls' focus on compliance and negligence of moral duties, he introduces five specific nudges firms should consider to enhance their existing management controls and eventually prevent occurrences of workplace sexual harassment. Based on the six distinct articles within this doctoral thesis, the author outlines its limitations and point at directions for future research. These mainly address providing further evidence on the long-term performance effects of organizational misconduct, enriching our knowledge on further cognitive biases eventually leading to misconduct, and conceptualizing nudging beyond the use-case of workplace sexual harassment.