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This book is the result of committed individuals coming together around a shared interest: community-supported (CS) entrepreneurial narratives – existing ones and those which want to be told from now onwards.
While each chapter, i.e. author collective tells different stories, what they have in common is the finding that so-called “alternatives” or solutions do not necessarily need to be invented but to be seen and experienced.
This book is an invitation to learn from practice – to learn from the emerging future – and imagine and feel into new narratives. May this book be useful to both: those of you who first get in touch with the concept of community-supported economy (CSX); and the entrepreneurs among you who want to take ‘economy’ literally. ‘Oikonomia’ originally means household management. Therefore, economy is actually an act of caretaking. Let us do take care of what lies in our hands, e.g. the transformation of economic systems, hence the way we relate to each other.
This chapter is structured into two sub chapters, studied and written by two research-groups, titled: (1) Tales of Challenge (2) Tales of Success. The chapter concludes with a common summary of all findings. In both sub chapters the same approach was applied. Semi-structured interviews were conducted and analyzed according to Mayring (2000) to collect perspectives from practice and research. Some interviews were conducted by each research group separately and some together. Also, a method inspired by Photovoice was used to gain a deeper understanding of specific challenges and drivers in the respective projects. Inspired by the Photovoice method (Wang and Burris, 1997), interviewees were asked to share a picture and short description answering a question posed by the researchers to gain a deeper understanding of specific challenges and drivers in the respective projects. Our shared main character, Joice, will keep popping up during this chapter to share her experience.
The concept of CSX allows us to envision how the idea of collaborative problem-solving and non-competitive change-making could be brought to life. The participation at the CSX meets Lüneburg event fueled the vision to find out more about how the CSX framework could be transferable and applicable to the consulting industry and sustainability consulting in particular. The encouraging kick-off led to the research question of: “Can sustainability consulting better fulfill its purpose in a CSX context as opposed to the conventional way?” The aims connected to this research question were to determine the status quo of community-supported approaches in sustainability consulting and to increase the visibility of existing organisations. Goals were also to find out how community-based work can lead to fruitful results in sustainability consulting. This was ought to be done by assessing the embodiment of CSX aspects in existing examples from practice.