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Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the community, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this context, the author present four papers in his thesis, in which he extends previous works on optimization topics such as click and conversion prediction. He applies and extends methods from other fields of research to specific problems in Paid Search. After a short introduction, the dissertation starts with a paper in which the authors illustrates a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword-level data. They address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, although anecdotal evidence suggests that online marketing is a typical "Big Data" topic. In the developed algorithm presented in this paper, the authors use information such as the average time that users spend on the advertiser's website and bounce rates for every given keyword. This previously unused data set is shared between all keywords and used as prior knowledge in the proposed model. A modified version of this algorithm is now the core prediction engine in a productive Paid Search Bid Optimization System that calculates and places millions of bids every day for some of the most recognized retailers and service providers in the German market. Next, the author illustrates the development of a non-reactive experimental method for A/B testing of Paid Search Advertising activities. In that paper, the authors provide an answer to the question of whether and under what circumstances it makes economic sense for brand owners to pay for Paid Search ads for their own brand keywords in Google AdWords auctions. Finally, the author presents two consecutive papers with the same theoretical foundation in which he applies Bayesian methods to evaluate the impact of specific text features in Paid Search Advertisements.
The world wide population growth and the increasing water scarcity endanger more and more the human society. Water saving measures alone will not be sufficient to solve all associated problems. Therefore, people in arid countries might come back to any kind of water available. In this context the way people regard wastewater must change in terms that it has to be recognized as a water resource. The reuse of wastewater, treated and untreated, for irrigation purposes in agriculture is already established in some semi-arid and arid countries. Countries with absolute water scarcity like Israel might not only be forced to reduce their water consumption, but even to transfer reused water to other sectors. Concerns of authorities and the general public about potential health risks are completely understandable. The health risks of wastewater are mainly originating from pathogens which are negatively correlated with its treatment. Therefore, the quality of a wastewater effluent derived from mechanical-biological treatment can be further improved by additional treatment steps like soil aquifer treatment (SAT). This process is adopted at the Israeli Shafdan facility in the south of Tel Aviv. Conventionally treated wastewater is applied on surface basins from where it percolates into the coastal plain aquifer which supplies approximately one quarter of Israel ́s drinking water. After a certain residence time in the subsurface the water is recovered by wells surrounding the recharge area. Although the pumping regime creates a hydraulic barrier to the pristine groundwater, concerns exist that a contamination of the surrounding drinking water wells could occur. So far, little is known about the removal of organic trace pollutants during the SAT process in general and for the Shafdan site in particular. Consequently, the need arose to study the purification power of the SAT process in terms of the removal of organic trace pollutants. For this purpose reliable wastewater tracers are essential to be able to differentiate between degradation and sorption processes on the one hand and dilution with pristine groundwater on the other hand. Based on their chemical properties, their worldwide usage in a variety of foodstuffs and beverages, and first data about the fate and occurrence of sucralose, artificial sweeteners came into the focus as promising tracer candidates.
Thus, in the present work an analytical method for the simultaneous determination of seven commonly used artificial sweeteners in different water matrices, like surface water and wastewater, was developed (see chapter 2). The method is based on the solid phase extraction (SPE) of the analytes by a styrene-divinylbenzene (SDB) copolymer material, and the analysis by liquid chromatography-electrospray ionization tandem mass-spectrometry (LC-ESI- MS/MS). The sensitivity in negative ionization mode was considerably enhanced by postcolumn addition of the alkaline modifier tris(hydroxymethyl) aminomethane. In potable water, except for aspartame and neohesperidine dihydrochalchone, absolute recoveries >75 % were obtained for all analytes under investigation, but were considerably reduced due to matrix effects in treated wastewater. The widespread distribution of the artificial sweeteners acesulfame, saccharin, cyclamate, and sucralose in the aquatic environment was proven. Concentrations in two German wastewater treatment plant (WWTP) influents ranged up to 190 μg/L for cyclamate, several tens of μg/L for acesulfame and saccharin, and about 1 μg/L for sucralose. For saccharin and cyclamate removal rates >90 % during wastewater treatment were observed, whereas acesulfame and sucralose turned out to be very persistent. As a result of high influent concentrations and low removal rates in WWTPs, acesulfame was the dominant sweetener in German surface waters with concentrations up to 2.7 μg/L. The detection of acesulfame and sucralose in recovery wells in the Shafdan SAT site in Israel in the μg/L range was a promising sign for their possible use as anthropogenic markers. As acesulfame and sucralose showed a pronounced stability in WWTPs and were detected in recovery wells of the SAT site in Israel it became worthwhile to assess their tracer suitability compared to other organic trace pollutants suggested as anthropogenic markers in the past (see chapter 3). Therefore, the prediction power of the two sweeteners was evaluated in comparison with the antiepileptic drug carbamazepine (CBZ), the X-ray contrast medium diatrizoic acid (DTA) and two benzotriazoles (1H-benzotriazole (BTZ) and its 4-methyl analogue (4TTri)). The concentrations of these compounds and their ratios were tracked from WWTPs with different treatment technologies, to recipient waters and further to river bank filtration (RBF) wells. Additionally, acesulfame and sucralose were compared with CBZ during advanced wastewater treatment by SAT in Israel. Only the persistent compounds acesulfame, sucralose, and CBZ showed stable ratios when comparing influent and effluent
concentrations of four German WWTPs with conventional wastewater treatment. However, by the additional application of powdered activated carbon in a fifth WWTP CBZ, BTZ, and 4-TTri were selectively removed resulting in a pronounced shift of the concentration ratios towards the nearly unaffected sweeteners. Results of a seven months monitoring program along the rivers Rhine and Main showed an excellent correlation between CBZ and acesulfame concentrations (r2 = 0.94), and still good values when correlating the concentrations with both benzotriazoles (r2 = 0.66 - 0.82). In RBF wells acesulfame and CBZ were again the compounds with the best concentration correlation (r2 = 0.85).
Wind energy is expected to become the largest source of electricity generation in Europe's future energy mix. As a consequence, future electricity generation will be exposed to an increasing degree to weather and climate. With planning and operational lifetimes of wind energy infrastructure reaching climate time scales, adaptation to changing climate conditions is of relevance to support secure and sustainable energy supply. Premise for success of wind energy projects is the ability to service financial obligations over the project lifetime. Though, revenues(viaelectricity generation) are exposed to changing climate conditions affecting the wind resource, operating conditions or hazardous events interfering with the wind energy infrastructure. For the first time, a procedure is presented to assess such climate change impacts specifically for wind energy financing. At first, a generalised financing chain for wind energy is prepared to (qualitatively) trace the exposure of individual cost elements to physical climate change. In this regard, the revenue through wind power production is identified as the essential component within wind energy financing being exposed to changing climate conditions. This implies the wind resource to be of crucial interest for an assessment of climate change impacts on the financing of wind energy. Therefore, secondly, a novel high-resolution experimental modelling framework with the non-hydrostatic extension of the regional climate model REMO is set up to generate physically consistent climate and climate change information of the wind resource across wind turbine operating altitudes. With this setup, enhanced simulated intra-annual and inter-annual variability across the lower planetary boundary layer is achieved, being beneficial for wind energy applications, compared to state-of-the-art regional climate model configurations. In addition, surrogate climate change experiments with this setup disclose vertical wind speed changes in the lower planetary boundary layer to be indirectly affected by temperature changes through thermodynamically-induced atmospheric stability alterations. Moreover, air density changes are identified to occasionally exceed the net impact of wind energy density changes originating from changes in wind speed. This supports the consideration of air density information (in addition to wind speed) for wind energy yiel assumptions. Thirdly, the generated climate and climate change information of the wind resource are transferred to a simplified but fully-fledged financial model to assess the financial risk of wind energy project financing with respect to changing climate conditions. Sensitivity experiments for an imaginary offshore wind farm located in the German Bight reveal the long-term profitability of wind energy project financing not to be substantially affected by changing wind resource conditions, but incidents with insufficient servicing of financial obligations experience changes exceeding -10% to 14%. The integration of wind energy-specific climate and climate change information into existing financial risk assessment procedures would illustrate a valuable contribution to enable climate change adaptation for wind energy.
Organizational culture is widely acknowledged to be a driver of organizational effectiveness. However, existing empirical research tends to focus on investigating the links between individual, isolated culture dimensions and effectiveness outcomes. This approach is at odds with the theoretical roots of organizational culture and does not do justice to the complex reality that most organizations face. This issue is addressed by this dissertation, which is comprised of four studies. Study 1 investigated the psychometric quality and cultural equivalence of three culture measures in a German context, based on a sample of 172 employees in a bank. The results suggested that the German versions of the Denison Organizational Culture Survey and the Organizational Culture Profile performed satisfactorily, while results regarding the GLOBE survey fell short of expectations. Study 2 reviewed the literature on the link between culture and effectiveness with a focus on studies that treat organizational culture as a holistic phenomenon. The review yielded four kinds of holistic approaches (aggregation-based, agreement-based, moderation- or mediation-based, and configuration-based). Study 3 investigated how a change in organizational culture induced by an M&A project impacts employee commitment. Based on a sample of 180 employees in a German organization, the findings suggest that individuals perceive cultural change differently, that cultural stability is positively related to employee commitment, and that group-level leader-member exchange and individual self-efficacy moderate this relationship. Study 4 introduced a new theoretical perspective (set theory) and a novel methodology (fuzzy set qualitative comparative analysis) to the field of organizational culture. Across two samples (1170 employees in a financial service provider and 998 employees in fashion retailer), results indicated that culture dimensions do not operate in isolation, but jointly work together in achieving different effectiveness outcomes.
In response to the challenges of the energy transition, the German electricity network is subjected to a process of substantial transformation. Considering the long latency periods and lifetimes of electricity grid infrastructure projects, it is more cost-efficient to combine this need for transformation with the need to adapt the grid to future climate conditions. This study proposes the spatially varying risk of electricity grid outages as a guiding principle to determine optimal levels of security of electricity supply. Therefore, not only projections of future changes in the likelihood of impacts on the grid infrastructure were analyzed, but also the monetary consequences of an interruption. Since the windthrow of trees was identified a major source for atmospherically induced grid outages, a windthrow index was developed, to regionally assess the climatic conditions for windthrow. Further, a concept referred to as Value of Lost Grid was proposed to quantify the impacts related to interruptions of the distribution grid. In combination, the two approaches enabled to identify grid entities, which are of comparably high economic value and subjected to a comparably high likelihood of windthrow under future climate conditions. These are primarily located in the mid-range mountain areas of North-Rhine Westphalia, Baden-Württemberg and Bavaria. In comparison to other areas of less risk, the higher risk in these areas should be reflected in comparably more resilient network structures, such as buried lines instead of overheadlines, or more comprehensive efforts to prevent grid interruptions, such as structural reinforcements of pylons or improved vegetation management along the power lines. In addition, the outcomes provide the basis for a selection of regions which should be subjected to a more regionally focused analysis inquiring spatial differences (with respect to the identified coincidence of high windthrow likelihoods and high economic importance of the grid) among individual power lines or sections of a distribution network.
This doctoral thesis deals with the topic of organizational misconduct and covers the three salient research streams in this area by addressing its performance outcomes, antecedents, and preventive measures. Specifically, it is concerned with the question of how different forms of misconduct are reflected in the stock performance of related organizations, thereby, covering the three pillars of corporate sustainability environmental, social, and governance (ESG). Furthermore, it aims to conceptualize how individual cognitive biases may lead to misconduct, therefore, potentially representing an antecedent and how existing management control systems can be enhanced to effectively address specific forms of misconduct, respectively. To these ends, the author first reviews the research stream of stock price reactions to environmental pollution events in terms of the underlying research samples, methodological specifications, and theoretical underpinnings. Based on the findings of the systematic literature review (SLR), he performs three stock-based event studies of the Volkswagen diesel emissions scandal (Dieselgate), workplace sexual harassment (#MeToo accusations), and the 2003 blackout in the US to cover the three ESG dimensions, respectively. In line with the SLR, his event studies reveal substantial stock losses to firms involved in misconduct that are eventually even accompanied by a spillover effect to uninvolved bystanders. Then, the author reviews the extant literature conceptually to develop a framework outlining how moral licensing as an individual cognitive bias might lead to a self-attribution of corporate sustainability, a consecutive accumulation of moral credit, and a later exchange of this credit by engaging in misconduct afterward. Finally, he assesses existing workplace sexual harassment management controls, such as awareness training and grievance procedures critically in another conceptual analysis. Based on the shortcomings stemming from management controls' focus on compliance and negligence of moral duties, he introduces five specific nudges firms should consider to enhance their existing management controls and eventually prevent occurrences of workplace sexual harassment. Based on the six distinct articles within this doctoral thesis, the author outlines its limitations and point at directions for future research. These mainly address providing further evidence on the long-term performance effects of organizational misconduct, enriching our knowledge on further cognitive biases eventually leading to misconduct, and conceptualizing nudging beyond the use-case of workplace sexual harassment.
This thesis aims to contribute to a better understanding of the actual implementation of transdisciplinary research in sustainability science. Following three aims, this work likes to (1) contribute to the measurability of transdisciplinary research processes as well as their societal and academic outputs and impacts, to (2) demarcate transdisciplinary research from other modes of research in sustainability science and to (3) identify and examine the determinants that shape the contribution of transdisciplinary research to societal action for sustainable development and to scientific knowledge production. To serve these aims a mixed methods approach is applied that combines strong quantitative elements with in-depth qualitative analyses that integrate the perspectives of practitioners. This thesis provides a broad set of indicators to describe and assess transdisciplinary research that translate theoretical concepts form transdisciplinarity theory into observable variables. The indicators offer a holistic perspective on transdisciplinary research by representing research mode characteristics, societal as well as scientific outcomes of research projects and their specific context. To theoretically demarcate transdisciplinary research from other forms of research, a narrative literature review first elaborates the differences between "normal science", political use of scientific knowledge and transdisciplinarity in their underlying logics of problem definition, knowledge production and research utilization. Subsequently, these concepts were compared with perspectives and expectations of practitioners in the forest sector on integrative research settings. Moreover, a cluster analysis of data from 59 research projects identified five research modes that empirically demarcate ideal-typical transdisciplinary research from other research modes within sustainability science: (1) purely academic research, (2) practice consultation, (3) selective practitioner involvement, (4) ideal-typical transdisciplinary research and (5) practice-oriented research. Based on this finding, transdisciplinary research can be characterized as an intensive, but balanced involvement of practitioners. It incorporates not only the needs and goals of the practitioners but also their norms and values. Ideal-typical transdisciplinary research goes beyond mere consultatory research approaches and must be distinguished from what is conceptualized as applied research. Regression analysis of 81 research projects and statistical group comparisons of the five research mode clusters show that societal and academic outputs and impacts vary with specific project characteristics and combinations of project characteristics defined as research modes. The findings indicate that more interactive research modes reach more societal impacts. In particular, the involvement of practitioners in early project phases and the targeted dissemination of the research results positively affect societal impacts. This finding also aligns with practitioner expectations on integrative research and research utilization, provided by qualitative analysis. Moreover, the quantitative results show that scientific outputs and impacts decrease with the intensity of interactions, indicating a trade-off between societal and scientific outcomes and impacts. Overall, the empirical results of this thesis support the claimed effectiveness of transdisciplinary research in providing societally relevant, applicable knowledge and encourage further funding of transdisciplinary research by funding agencies.
Assessment of forest functionality and the effectiveness of forest management and certification
(2021)
Forest ecosystems are complex systems that develop inherent structures and processes relevant for their functioning and the provisioning of ecosystem services that contribute to human wellbeing. With increasing climate change impacts, especially regulating ecosystem services such as microclimate regulation are ever more relevant to maintain forest functions and services. A key question is how forest management supports or undermines the ecosystems’ capacity to maintain those functions and services. The main objective of this thesis is the development of a concept to assess the functionality of forests and to evaluate the effectiveness of forest ecosystem management including certification. An ecosystem-based and participatory methodology, named ECOSEFFECT, was developed. The method comprises a theoretical and an empirical plausibility analysis. It was applied to the Russian National FSC Standard in the Arkhangelsk Region of the Russian Federation - where boreal forests are exploited to meet Europe's demand for timber. In addition, the influence of forestry interventions on temperature regulation in Scots pine and European beech forests in Germany was assessed during two extreme hot and dry years in 2018 and 2019. Microclimate regulation is a suitable proxy for forest functionality and can be applied easily to evaluate the effectiveness of forest management in safeguarding regulating forest functions relevant under climate change. Thus, the assessment of forest microclimate regulation serves as convenient tool to illustrate forest functionality. In the boreal and temperate forests studied in the frame of this thesis, timber harvesting reduced the capacity to self-regulate forests’ microclimate and thus impair a crucial part of ecosystem functionality. Changes in structural forest characteristics influenced by forest management and silviculture significantly affect microclimatic conditions and therefore forest ecosystems' vulnerability to climate change. Canopy coverage and the number of cut trees were most relevant for cooling maximum summer temperature in pine and beech forests in northern Germany. The Russian FSC standard has the potential to improve forest management and ecological outcomes, but there are shortcomings in the precision of targeting actual problems and ecological commitment. It is theoretically plausible that FSC prevents logging in high conservation value forests and intact forest landscapes, reduces the size and number of clearcuts, and prevents hydrological changes in the landscape. However, the standard was not sufficiently explicit and compulsory to generate a strong and positive influence on the identified problems and their drivers. Moreover, spatial data revealed, that the typical regular clearcut patterns of conventional timber harvesting continue to progress into the FSC-certified boreal forests, also if declared as "Intact Forest Landscape". This results in the need to verify the assumptions and postulates on the ground as it remains unclear and questionable if functions and services of boreal forests are maintained when FSC-certified clearcutting continues.The analysis of satellite-based data on tree cover loss showed that clearcutting causes secondary dieback in the surrounding of the cleared area. FSC-certification does not prevent the various negative impacts of clearcutting and thus fails to safeguard ecosystem functions. The postulated success in reducing identified environmental threats and stresses, e. g. through a smaller size of clearcuts, could not be verified on site. The empirical assessment does not support the hypothesis of effective improvements in the ecosystem. In practice, FSC-certification did not contribute to change clearcutting practices sufficiently to effectively improve the ecological performance. Sustainability standards that are unable to translate principles into effective outcomes fail in meeting the intended objectives of safeguarding ecosystem functioning. Clearcuts that carry sustainability labels are ecologically problematic and ineffective for the intended purpose of ecological sustainability.The overexploitation of provisioning services, i.e. timber extraction, diminishes the ecosystems' capacity to maintain other services of global significance. It also impairs ecosystem functions relevant to cope with and adapt to other stresses and disturbances that are rapidly increasing under climate change.
This dissertation presents an analysis of the relations to self and technology that emerge from and in the use of self-tracking technologies. The ethnographical study, combined with the Grounded Theory approach and a media analysis, demonstrates the complex intertwining or duality of control and care towards oneself that emerge or become possible in and through the application of ST technologies. ST devices assist in strengthening one's health and well-being in a playful way, building and maintaining a positive self-feeling, self-image and agency, and discovering unknown abilities and potentials within oneself. The ST technologies used provide orientation through complexity-reducing visualizations, highlighting patterns, and trend progression. They challenge through self-overload, dissatisfaction when not achieving goals, self-deception and distraction, narcissism and even loss of control - internally through compulsion to control as well as externally through loss of data otection and exploitation of private data by third parties, as well as handing over responsibility (in the form of decisions) to technology (algorithms) instead of self-responsibility. These two seemingly opposed yet concurrently existing self-relations reflect the dynamic between today's demands for self-responsibility (in health and performance terms) and the need for self-care and guidance for the many relevant, sometimes daily, decisions. They balance possibly existing tensions and ambiguities between the modes of self-relations that at first glance seem to be opposed and yet ultimately are jointly oriented towards the same goal, namely to master one's life (life maintenance) and to be in balance. The self-relations described in this thesis are supported, reinforced, or enabled by ST technology (and practice). Three different roles that ST technology can take in self-care and self-control were elaborated: technology as a means, a counterpart, and a promise. In relation to technology, another dialectic is visible, which shows the apparent contrast between its conception as a tool and means to achieve something and the approach to technology as an intimate counterpart (partner, nanny, coach) and a promise of salvation. The relationship with technology seems to intensify in and through the ST experience and takes on or is assigned a partner-like role by the users. Finally, the results indicate that the concept of (self-)optimization, contrary to its etymological meaning of a logic of increase, can also be understood differently, namely balancing. In this context, optimization does not necessarily mean the fastest, the highest, the strongest, but something that is achievable and satisfactory for the self - within the framework of the given and the desired. At the same time, the optimization understood as harmonizing and balancing in self-tracking becomes a lifelong task that, in principle, can never be completed because with the addition of new vital areas in life and throughout a lifetime also the individually understood and conceived balance often shifts.