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This work investigates how managers/consultants (practitioners) of different ranks are engaged in patterns of behavior (practices) in socially situated contexts (practice) attempting to shape preferred shared interpretations of reality to achieve their goals. Following this line of inquiry, the work aims at (1) advancing our understanding of the role of practitioners in shaping managerial realities and (2) investigating how practitioners actually shape managerial realities, particularly focusing on "reality-shaping" practices and their content. The dissertation comprises a set of four complementary articles investigating these research questions empirically based on in-depth, empirical case studies and theoretically within various managerial contexts (client-consultant relationship, CEO post-succession strategic change process, evolutionary initiative development) and considering different actor perspectives (top managers, middle managers, consultants and clients). Resulting from this variety, the articles rely on and contribute to different, at times distant, research fields and therewith scholarly discussions. However, the literature on sensemaking and sensegiving offers a suitable overarching theoretical frame which is used in this work to synthesize the key contributions of the four articles.
'Bildung für das Leben in der Weltgesellschaft' – eine dokumenten- und fallanalytisch gestützte Untersuchung des Bildungskonzepts der UNESCO-Projektschulen Deutschlands. Die vorliegende Studie begibt sich auf die Suche, eine bildungstheoretische Antwort auf die Herausforderungen unserer Zeit zu finden. Schon 1953 hat die UNESCO vor diesem Hintergrund mit dem ASP-net ein Modellprojekt initiiert, das in dieser Dissertation nachgezeichnet und auf deutscher Ebene eruiert werden soll. Im Titel der Dissertation wird bewusst das Bildungsziel der UNESCO-Projektschulen aufgenommen, da die Untersuchung eine Generierung von Leitbildern gelungenen Lernens und Lebens in Schulen einer globalisierten Gesellschaft verfolgt. Es gilt zu untersuchen, inwiefern der anfängliche Auftrag, neue Methoden und Inhalte einer „Erziehung zu internationaler Verständigung“ zu entwickeln, realisiert wird. Hierfür werden die wichtigsten Referenzdokumente der UN und der UNESCO analysiert. Ihre Umsetzung wird anhand von vier Einzelfallstudien und der Auswertung der Jahresberichte von 177 Schulen des deutschen Netzwerks überprüft.
Nachhaltigkeitskommunikation ist eine inhaltliche und institutionelle Querschnittsaufgabe, die in formelle und informelle Bildungsprozesse eingebettet ist. Das Konzept einer Bildung für nachhaltige Entwicklung bildet den geeigneten theoretischen Rahmen für die Initiierung und Umsetzung entsprechender Kommunikationsmaßnahmen, die darauf ausgerichtet sind, nicht nur nachhaltigkeitsrelevante Informationen zu vermitteln, sondern auch eine aktive Gestaltung zukunftsfähiger, nachhaltiger Lebensformen und -stile zu ermöglichen und zu fördern. In diesem Kontext befasst sich die vorliegende Dissertation mit der Leitfrage, welche theoretische Rahmung sich für den Einsatz von Ausstellungen zur Vermittlung von Nachhaltigkeitsthemen ergibt. Sie untersucht dabei die Bedingungen und methodisch-instrumentellen Voraussetzungen, die die Wahl geeigneter Vermittlungsinstrumente beeinflussen und geht der Frage nach, welche konzeptionellen Voraussetzungen sich für die Entwicklung, Gestaltung und den Einsatz von Nachhaltigkeitsausstellungen in der Praxis ergeben. Anhand von verschiedenen Praxisbeispielen wird schließlich aufgezeigt, wie sich Nachhaltigkeitsausstellungen evaluieren lassen.
In der Forschungsarbeit wird ein Rahmenmodell von Kompetenzen nachhaltigkeitsorientierter Verwaltungsführung in Kommunen und ihrer Förderung entwickelt und beschrieben. Methodische Grundlage hierfür bilden eine systematische Literaturrecherche sowie 25 qualitative, leitfadengestützte Interviews mit 13 verwaltungsexternen und 12 verwaltungsinternen Experten aus drei Fallstädten (Freiburg, Wernigerode, Ludwigsburg). Übergeordnetes Ziel des Modells ist der Auf- bzw. Ausbau nachhaltigkeitsorientierter Prozesse in Kommunalverwaltungen, um nachhaltige Entwicklung auf lokaler Ebene insgesamt zu fördern. Aufbauend auf dem Managementmodell Mintzbergs und drei Sustainable-Leadership-Modellen werden hierfür nachhaltigkeitsorientierte Handlungsbereiche von Oberbürgermeistern, Beigeordneten und Fach- bzw. Amtsleitungen im Verwaltungsalltag aufgezeigt. Ob bzw. inwieweit diese Handlungsmöglichkeiten genutzt werden, hängt unter anderem von der Ausprägung zentraler Kompetenzen nachhaltigkeitsorientierter kommunaler Verwaltungsführung ab. Diese werden u. a. basierend auf Ansätzen von Nachhaltigkeitskompetenzen für Führungspersonen aus der Privatwirtschaft herausgearbeitet. Ferner werden Förderungsmöglichkeiten solcher Kompetenzen in Aus- und Fortbildung sowie in der Organisationsentwicklung und im kommunalen Personalmanagement hergeleitet und beschrieben. Potentielle konkrete Förderungsmethoden werden ebenfalls untersucht.
The dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.
This dissertation examines how smallholder farming livelihoods may be more effectively leveraged to address food security. It is based on empirical research in three woredas (districts) in the Jimma Zone of southwestern Ethiopia. Findings in the chapters that follow draw on quantitative and qualitative data. In this research, the author focuses on local actors to investigate how they can be better supported in their roles as agents who have the ability to improve their livelihoods and achieve food security. This general aim is operationalized through three research questions: (i) How do livelihood strategies influence food security?; (ii) What livelihood challenges are common and how do households cope with these?; and (iii) How do social institutions, in which livelihoods are embedded, influence people's abilities to undertake livelihoods and be food secure? Using quantitative data from a survey of randomly selected households, the author applied a number of multivariate statistical analysis to determine types of livelihood strategies and to establish how these strategies are associated with capital assets and food security. Here she views livelihood strategies as a portfolio of livelihood activities that households undertake to make a living. The predominant livelihood in the study area was diversified smallholder farming involving mainly the production of crops. Based on their analyses, the authors found five types of livelihood strategies to be present along a gradient of crop diversity. Food security generally decreased with less crops being part of the livelihood strategy. The livelihood strategies were associated with households' capital assets. The status of food (in)security of each household during the lean season was measured using the Household Food Insecurity Access Scale (HFIAS). A generalized linear model established that the type of livelihood strategy a household undertook significantly influenced their food security. Other significant variables were educational attainment and gender of household head. The findings contribute evidence to the benefits of diversified livelihoods for food security. Smallholder farming in southwest Ethiopia is beset with process-related and outcome-related challenges. Here, a process-related challenge pertains to the lack of different types of capital assets that people need to be able to undertake their livelihoods, while an outcome-related challenge pertains to lack of food. The most frequently mentioned process-related challenges were associated with the natural capital either as lack in necessary ecosystem services or high levels of ecosystem disservices. Farming households typically faced the combined challenges of decreasing soil fertility, land scarcity, die-off of oxen due to diseases, and wild animal pests. Lack of cash was also common. The findings indicate that when households liquidate a physical asset in order to gain cash, the common outcome is an erosion of their capital asset base. On the other hand, when households drew on their social capital, they tended to maintain their capital asset base. Human capital, for example, in the form of available labor was also important for coping. Protecting and enhancing natural capital is needed to strengthen the basis of livelihoods in the study area, and maintaining social and human capitals is important to enable farming households to cope with challenges without eroding their capital asset base. Smallholder farming in southwest Ethiopia is embedded in a social context that creates differentiated challenges and opportunities. Gender is an axis of social differentiation on which many of the differences are based. The currently ruling Ethiopian political coalition has put important policy reforms in place to empower women. Local residents reported notable changes related to gender in the last ten years. To make sense of the changes, the authors adapted the leverage points concept. Using this concept, the authors classified the reported changes as belonging to the domains of visible gaps, social structures, and attitudes. Importantly, changes within these domains interacted. The most prominent driver of the changes observed was the government's emphasis on empowering women and government-organized interventions including gender sensitization trainings. The changes toward more egalitarian relationships at the household level were perceived by local residents to lead to better implementation of livelihoods, and better ability to be food secure. The study offers the insight that while changing deep, underlying drivers (e. g. attitudes) of systemic inequalities is critical, other leverage points such as formal institutional change and closing of certain visible gaps can facilitate deeper changes (e. g. attitudes) through interaction between different leverage points. This can inform gender transformative approaches. While positive gender-related changes have been observed, highly unequal gender norms still persist that lead to women as well as poor men being disadvantaged. Social norms which provide the basis for collective understanding of acceptable attitudes and behaviors are entrenched in people's ways of being and doing and can therefore significantly lag behind formal institutional changes. Norms influenced practices around access and control of capital assets, decision-making, and allocation of activities with important implications for who gets to participate, how, and who gets to benefit. To more effectively leverage smallholder farming for a food secure future, this dissertation closes with four key insights namely: (1) Diversified livelihoods combining food and cash crops result in better food security; (2) Enhancing natural and social capital is a requisite for viable smallholder farming; (3) Social and gender equality are strategically important in improving livelihoods and food security; and (4) Institutions particularly social norms are key to achieving gender and social equality.
Ökologische und soziale Themen werden für Marken zunehmend erfolgsrelevant. Jedoch können Nachhaltigkeitsversprechen einer Marke zu Vertrauensvorbehalten seitens der Stakeholder führen, weshalb die Glaubwürdigkeit einer Nachhaltigkeitsmarke besonders wichtig ist. Zudem wird die Wahrnehmung einer Nachhaltigkeitsmarke heutzutage verstärkt durch Stakeholder mitbestimmt, da sie mittels Social Media eigene Inhalte verfassen und im Social Web veröffentlichen können. Vor diesem Hintergrund wurde in der Dissertation erörtert, wie ein Unternehmen seine Marke durch ökologische und soziale Themen stärken kann. Außerdem wurde untersucht, wo in diesem Entwicklungsprozess soziale Medien gezielt eingesetzt werden können. In diesem Kontext wurde auch der Frage nachgegangen, wie die von Stakeholdern im Social Web verfassten Inhalte in Übereinstimmung mit einer intendierten Nachhaltigkeitsmarke gebracht und deren Kraft genutzt werden können. Zentrales Ergebnis der Dissertation stellt ein anwendungsorientiertes Modell für die systematische Social-Media-Verwendung zur Unterstützung des Nachhaltigkeitsmarkenmanagements dar.
Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.