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Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the community, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this context, the author present four papers in his thesis, in which he extends previous works on optimization topics such as click and conversion prediction. He applies and extends methods from other fields of research to specific problems in Paid Search. After a short introduction, the dissertation starts with a paper in which the authors illustrates a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword-level data. They address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, although anecdotal evidence suggests that online marketing is a typical "Big Data" topic. In the developed algorithm presented in this paper, the authors use information such as the average time that users spend on the advertiser's website and bounce rates for every given keyword. This previously unused data set is shared between all keywords and used as prior knowledge in the proposed model. A modified version of this algorithm is now the core prediction engine in a productive Paid Search Bid Optimization System that calculates and places millions of bids every day for some of the most recognized retailers and service providers in the German market. Next, the author illustrates the development of a non-reactive experimental method for A/B testing of Paid Search Advertising activities. In that paper, the authors provide an answer to the question of whether and under what circumstances it makes economic sense for brand owners to pay for Paid Search ads for their own brand keywords in Google AdWords auctions. Finally, the author presents two consecutive papers with the same theoretical foundation in which he applies Bayesian methods to evaluate the impact of specific text features in Paid Search Advertisements.
Does grass-roots civic engagement improve the quality of public services in countries in which formal oversight institutions are weak? It is obvious that formal oversight institutions are weak in developing countries, which causes low-quality public services. This weakness is particularly critical in the health sector - a service domain of crucial relevance for development. This observation has led practitioners to believe that the direct engagement of the beneficiaries of public services is a means to compensate the weakness of oversight institutions and to improve the quality of these services. Given that beneficiaries have incentives to demand good quality services, it is indeed logical to assume that their participation in the monitoring of public services helps to improve the quality of these very services. This positive view of grass-roots civic engagement resonates with the idea that an active civil society helps a political system to build up and sustain a high institutional performance In the eyes of the donors of development aid, this idea nurtures the expectation that strengthening civic engagement contributes to increased aid effectiveness. Accordingly, donor countries have increased their efforts to strengthen beneficiary participation since the 1990s, which moved the concepts of voice and accountability center-stage in the international development discourse. However, whether citizens' capacity to exercise pressure on service providers and public officials really improves the effectiveness of development aid remains an unresolved question. Building upon recent experimental and comparative case study evidence, the thesis examines the role of citizens' engagement in the effectiveness of development interventions. The focus is on such interventions in the health sector because population health is particularly critical for prosperity and development, and ultimately for democratization. The key question addressed is if and under what conditions ordinary people's engagement in collective action and their inclination to raise their voice improves the effectiveness of development assistance for health (DAH). I analyze this question from an interactionist viewpoint, unraveling the complex interplay of civic engagement and health aid with three key institutional variables: (i) state capacity, (ii) liberal democracy and (iii) decentralized government. Drawing upon social capital theory, principal-agent theory, and selectorate theory, I provide compelling evidence that health aid effectiveness depends on (a) bottom-up processes of demand from service users as well as (b) formal processes of top-down monitoring and horizontal oversight arrangements. In other words, the very interaction of behavioral and institutional factors drives the accountability in public service provision and thus the effectiveness of development assistance for health in recipient countries.
In this dissertation, a multi-proxy study, which included palaeoecological, lithological, geochemical and geochronological methods, was carried out to investigate climatic and environmental changes and their interaction during the Quaternary in formerly glaciated and non-glaciated areas. The information obtained will be used to provide a better understanding of the regional stratigraphic framework and to establish broader regional terrestrial correlations within the global marine isotope stage (MIS) framework. This study was conducted on two key drillings, the Garding-2 research drill core in the German North Sea coastal area of Schleswig-Holstein and the GBY#2 archaeological core at the Gesher Benot Ya'aqov (GBY) site, in the Upper Jordan Valley in Israel. The results of this study are presented in three papers. Papers I and II focus on the study of the Garding-2 core, while the multi-proxy study of the GBY#2 core is presented in Paper III. The results of a variety of analyses conducted on the 240 m long Garding-2 sequence show interglacial-glacial cycles that are mainly controlled by variations in temperature. This sequence is composed of mainly fluvial-shallow marine sediments intercalated by muddy-peaty deposits. Based on the palynological and lithological findings, the Pliocene-Pleistocene transition was observed at 182.87 m. It is overlain by Praetiglian and the subsequent sediments of the Waalian and Bavelian Complexes. The boundary of either the second or third Cromerian Interglacial with younger sediments, which still belong to MIS 19, is marked by the last occurrence of Tsuga at 119.50 m and the development of mixed-deciduous forests. The palynologically equivalent sediments of the Bilshausen Interglacial were found below two Elsterian till layers, at 89.00 m-82.00 m. These sediments showed high and increased percentages of Pinus and Picea and scattered occurrences of Abies and Carpinus, which are similar to the features of the beginning of the Bilshausen or Rhume interglacial. An unconformity occurred at 80.29 m, at the bottom of late Holsteinian deposits, characterised by the occurrences of Fagus and Pterocarya, with low percentages of Abies and Carpinus and the absence of Buxus. These deposits are succeeded by sediments of the Fuhne cold period that shows higher percentages of NAP and occurrences of Ericales, Helianthemum and Selaginella selaginoides, which are unconformably overlain by Drenthian till at 73.00 m-71.00 m. A single peaty sample at 69.25 m with Pinus-Picea-Abies assemblage is correlated with the late Eemian Interglacial. This deposit is overlain by Weichselian glaciofluvial sediments. Middle-late Holocene sediments occurred from 20 m upwards, following a hiatus, which was caused by the Early Holocene transgression. A subsequent thin layer of marine Atlantic sediments is unconformably overlain by marine-tidal flat deposits up to 11.00 m. The first occurrence of Fagus (at 15.97 m) and Carpinus (at 15.03 m), which was optically stimulated luminescence (OSL)-dated to 3130 +/- 260 BP (at 16.22 m, Zhang et al., 2014), gives evidence for a Subboreal age for these deposits. Sandy sediments of the early Subatlantic, which were deposited between 11.00 m and the top of the Garding-2 sequence, indicate that local salt marshes, dunes and tidal flat vegetation expanded during this period. Due to regional features and the peculiarities of the local coastal environment, the expansions of Fagus and Carpinus, which are characteristic for the Subboreal-Subatlantic transition at about 2700 BP in northern Germany, are not clearly reflected in the Garding-2 pollen diagram. In the Mediterranean area, a 50 m long core of GBY#2, was drilled at the Acheulian site of Gesher Benot Ya'akov. The GBY#2 core provides a long Early-Middle Pleistocene geological, environmental and climatological record, which also enriches the knowledge of hominin-habitat relationships documented at the margins of the Hula Palaeo-lake. The sediment sequence of GBY#2 is under- and overlain by two basalt flows that are 40Ar/39Ar dated: two samples at the bottom of the core dated to 1195 +/- 67 ka (at 48.30 m) and 1137 +/- 69 ka (at 45.30 m), and another one at the top dated to 659 +/- 85 ka (at 14.90 m). With the additional chronological identification of the Matuyama Brunhes Boundary (MBB) and the correlation with the GBY excavation sites, the sedimentary sequence of GBY#2 provides the climatic history during the late part of the mid-Pleistocene transition (MPT, 1.2 Ma-0.5 Ma). Multi-proxy analyses including those of pollen and non-pollen palynomorphs, macro botanical remains, molluscs, ostracods, fish, amphibians and micromammals provide evidence for lake and lake-margin environments during MIS 20 and MIS 19. During MIS 20, relatively cool semi-moist conditions were followed by a pronounced dry phase. During the subsequent MIS 19, warm and moist interglacial conditions were characterised by Quercus-Pistacia woodlands in this area. The depositional environment changed from an open water lake during MIS 20 to a lake margin environment in MIS 19. This finding is at odds with changing climate conditions from relatively dry to moist. This discrepancy could be explained by the prograding pattern of the lake shore due to the infilling of the basin, which resulted in shallower water. Climatic changes during the Late Tertiary and the Quaternary in the high latitude regions in northwest Europe and during the Early-Middle Pleistocene in the mid latitude regions of the Middle East follow the patterns of global climatic changes, which are mainly controlled by orbital obliquity (+/-41 ka cycle) during the Early Pleistocene and by orbital eccentricity (+/-100 ka cycle) during the MPT (1.2 Ma-0.5 Ma) and the younger periods of the Quaternary. The results of this study also provide reliable evidence for long distance correlation of stratigraphic and climatic events of the Quaternary, which extends knowledge of regional and global impact of climatic fluctuations on the environment.
Corporate irresponsibility is often the result of intentionally irresponsible strategies, decisions, or actions, which negatively affect an identifiable stakeholder or environment. For instance, these range from the violation of the human rights and labor standards to environmental damages. Organizations enacting irresponsible practices rely on different factors upon multiple levels (field, organizational, individual) and its interrelations as well as processes evolving within the organization leading to such behavior. However, reasons for the occurrence of and explanations for corporate irresponsibility so far have been limited, leaving a fragmented understanding of this phenomenon. This dissertation helps to improve the understanding and explanation of corporate irresponsibility by identifying driving patterns of corporate irresponsibility and showing how the interactions across multiple levels add to this phenomenon. Chapter 1 provides an overview of the topic of corporate irresponsibility, the theoretical approaches of this dissertation and an introduction to the chapters. The second chapter offers a review and analysis of the corporate irresponsibility literature. The chapter presents a variance model outlining the concept, antecedents, moderators and outcomes of recent corporate irresponsibility literature as well as the different factors across levels (field, organizational, individual). Chapter 2 offers a critical analysis of what we know by referring to current literature and offers insights on what we don't know by deriving main implications for future research on corporate irresponsibility. Chapter 3 enlarges the understanding of corporate irresponsibility introducing a process approach to explain how corporate irresponsibility evolves over time and under which conditions. Based on a qualitative meta-analysis findings converge around two distinct process paths of corporate irresponsibility, the opportunistic-proactive, and, the emerging-reactive, subdivided into three phases. Chapter 3 sheds different lights upon the phases of corporate irresponsibility and its underlying mechanisms. The final chapter 4 focuses on different underlying mechanisms driving the final downfall or demise of organizations, organizational failure. Chapter 4 offers an alternative explanation to the competing extremism and inertia mechanisms driving organizational failure in recent studies by suggesting that these explanations are rather complementary. In addition, chapter 4 enlarges the explanation of organizational failure identifying the role of conflict mechanisms and its interplay with rigidity mechanisms. In sum, this dissertation contributes to a better understanding of what causes and increases corporate irresponsibility, and a better explanation of how and why corporate irresponsibility and organizational failure emerges, develops, grows or terminates over time.
The fact that digitalization comes along with a lot of negative effects onto the environment is slightly known in the case of energy consumption by hardware, especially regarding mobile devices, having a limited battery life. However, awareness of environmental issues of software, being the driver of hardware, is mainly missing, even if the research field addressing corresponding issues is growing. Thus, the doctoral thesis at hand addresses the question How to draw (a) developers and (b) usersattention to environmental issues of software? By presenting (a) a calculation method of the carbon footprint of software projects and (b) a concept for an eco-label for software products, evaluated by a user survey, the doctoral thesis provides two strategies how to draw the attention to environmental issues of software. Summarizing, this thesis can act as a basis for further research in bridging from science to society in the context of environmental issues of software. Its findings can be seen as starting points for practical implementations of methods and tools supporting a more environmentally friendly way of developing software and informing about environmental issues of software usage. In order to get the implementation of the research results of the thesis going, it highlights practical implications for diverse groups of stakeholders - researchers, certifiers, public administration and professional purchasers, and environmental associations - that have been identified as being important for the practical implementation of the presented concepts and, thus, represent the target group of the doctoral thesis.
In this dissertation, the author focuses on the link between (internal) corporate governance structures and processes and firms financial reporting quality. Specifically, the dissertation aims to provide insights into the following general research question: What is the effect of different corporate governance stakeholders on the financial reporting quality of a firm? The author provides insights into this question through three different articles. Paper #1 explores the relationship between family firm status and earnings management and synthesizes and explains previous research findings with the help of meta-analytic methods that are still uncommon in financial accounting research. The authors find a negative relationship between family firms and earnings management on average across 37 primary studies (and 305 effect sizes in total). Furthermore, they show that the considerable variation in size and direction of primary effect sizes can be explained by researchers choice of study design, earnings management proxy and different institutional settings. The second paper explores institutional owners as a different set of shareholders and their impact on financial reporting quality. The study enables the authors to compare the results against the backdrop of the previous chapter and to see different rationales that managers in institutionally-owned companies might have to engage in earnings management. Here, the authors study 511 effect sizes from a total of 87 primary studies and find that the average effect is slightly negative, meaning institutional owners on average can get more transparent earnings figures from the companies they invest in. Similar to the work they did on family firms, they find considerable heterogeneity between results from primary studies. Specifically, their multivariate meta-regression models can explain 26% of the variability in effect sizes, mainly attributable to study design choices. The third paper is concerned with managers and how managerial personality drives the propensity to engage in fraudulent accounting activities. The author uses a primary sample of 956 professionals, who work in accounting and finance departments, and ask them to rate their immediate superior on dark triad personality traits, as well as common actions taken by management to obscure and manipulate earnings figures. He finds that managers with high ratings for dark triad personality traits engage to a greater extent in fraudulent accounting practices, than managers scoring low on the dark triad scale. Moreover, the author can show that traditional risk management mechanisms, like internal audit departments, are only partially effective. Specifically, he finds that only internal audit departments that are fully staffed by external personnel can curb the adverse effect of dark triad managers on financial reporting quality. This suggests that managers with dark personalities can take advantage of mixed or entirely in-house internal audit departments. Overall, this dissertation contributes significantly to both literature streams of corporate governance and financial reporting quality. This work can explain a significant degree of heterogeneity in previous findings on the link between different kinds of ownership and earnings management. Further, it stresses that the considerable variation in current findings is not mainly attributable to cross-country differences, as previously suggested, but in no small part attributable to study design features. Finally, the author can provide additional evidence on current research linking executive personality traits and financial reporting practices.
This research work aims to create a theoretical base for new urban planning guidelines involving a comprehensive study of housing in Damascus with emphasis on social and cultural factors. The research starts with a historical review of the Muslim City in general and distinguishes between cities that existed before Islam and then were conquered and modified by Muslims and cities established by Muslim Authority. The focus is only on the residential quarters in the city and the local market, mosque and etc (outside the old walled city of Damascus). Other Muslim city urban elements such as Grand mosque, caliph's residency, Citadel and etc. are not in the scope of this study. A brief historical review of Damascus before and during Islam and the development of residential quarters are illustrated. Later, the study analyzes the traditional residential quarter and explores the building guidelines that governed the evolution of the built form of the quarter. Then, the study explores the multi-faceted changes (economic, social and political) that the Middle Eastern region went through, in the last century, in general and the effect of those changes on the city form, case of Damascus. The effect will be traced through examining the decrees that the Authority issued in order to govern land reform and manage public and private domains. Then, the study looks at the ramifications of those decrees on the urban form of Damascus. It also investigates the decrees that were the guide for new planning and organizing developments. The study will inspect the end products of the planning and organizing process by studying several cases of building permits. Then, provides morphology of the new residential sub-quarter and its urban form. Based on lessons learned from the previous decades of housing policy, the study will recommend foundation for governmental norms to produce responsive physical and social urban forms.
This dissertation analyses external appointees and successions on boards and consists of three papers which are all empirical in nature. It provides insights into the present literature from a meta-perspective, enlarges the understanding of external successions to German executive bank boards and extends the rare number of studies on the internal supervisory bodies of bank institutions. The first paper highlights the existing literature: conducting a literature search process, the paper aggregates 102 empirical results from 28 journal articles and working papers published between 1990 and 2017. The meta-analysis focuses on how researchers address the build-in issue that outsiders are not randomly assigned to firms. The results reveal that the relationship of outside successions and performance varies significantly with the methodological characteristics of the original studies. The following two papers concentrate on successions in banking institutions. More specifically, the second study examines the appointments of executive directors external to the bank and the consequences of that appointment on bank performance. The study addresses in particular alternative explanations, i.e. outside selection and/or joint endogeneity, while examining external executive appointments and their consequences on bank performance. The second empirical paper lend significant support to the view that some outsiders are better predisposed to helping the bank turn around poor performance and that the selected proxies of managerial ability, which are based on the historical return on assets and risk-return efficiency measured at outsiders' former banks, are able to identify such good outsiders. Finally, the third paper considers the link between the executive and the supervisory board. The study points to the conclusion that newly appointed executives to the supervisory board differ from their non-appointed counterparts with a particular set of experiences. The study provides evidence for the view that the pre-appointment financial situation, measured by several proxies of bank risk and performance, has significant influence on the decision to appoint such an experienced member to the supervisory board. This dissertation is framed by an introduction and concluding chapter where the author reflects on the research questions of her empirical studies, summarizes the results and identifies some possibilities for future research.
Employee health is an important factor for individual and organizational performance. In particular the healthcare sector is characterized by high physical and mental demands that result in poor employee health and high levels of sick leave. One way to support employee health at the workplace is through leadership. By creating a healthy work environment and climate, leadership can promote employee health and well-being, in particular health-specific leadership. However, there has been scant insights into contextual factors that are relevant for health-specific leadership. This dissertation aims to investigate the relevance of contextual factors for health-specific leadership and its relationship with employee health. Three studies were conducted to identify relevant individual and work-related characteristics for health-specific leadership as well as to investigate the influence of specific individual and organizational factors. The first study is a questionnaire-based survey with 861 healthcare employees. Its findings show a positive relationship between health-specific leadership and employee health in the healthcare sector. Social demands and social resources are analysed as mediating factors. Furthermore, the affective commitment of employees is considered as an additional outcome of health-specific leadership. The second study identifies drivers and barriers for health-specific leadership in an explorative design based on 51 interviews with healthcare managers and collates these factors with the theoretical background. The findings show various influencing factors relating to leadership, employees, and the organization. The third study investigates the influence of individual factors on health-specific leadership and is based on a questionnaire survey among 525 healthcare employees. Managers personal initiative and employee self-care influence the relationship between health-specific leadership and employee burnout in different ways. In summary, this dissertation contributes to the literature by putting health-specific leadership into context and providing insights into influencing factors. The findings broaden the understanding of how health-specific leadership can influence employee health. The implications for theory and practice are discussed and directions for future research are outlined.
The concept of empowerment has gained considerable attention in the field of international development. Institutions such as the World Bank and the United Nations invest considerable funds and efforts trying to facilitate empowerment in developing countries. Thus, empowerment becomes important when people need to take action and be innovative in overcoming scarcity and fighting against poverty. Research shows the positive effects of empowerment on entrepreneurship-related behavior and outcomes such as proactive behavior, goal achievement, and innovation. Yet, there is a dearth of research addressing the phenomenon of empowerment in entrepreneurship. This dissertation aims to contribute to the understanding of the role of empowerment in entrepreneurship and its effects. Particularly, this dissertation targets the interplay between empowerment and entrepreneurship in the context of developing countries. Chapter 1 provides a general overview of the different topics of this dissertation. Chapter 2, introduces the construct of psychological empowerment at work as the theoretical foundation to advocate for the importance of empowerment in entrepreneurship. The chapter takes initial steps in drawing the rationale and identifying empirical evidence for the relationship between empowerment and entrepreneurial behavior and outcomes. Specifically, the chapter links the components of psychological empowerment to concrete action characteristics in entrepreneurship such as effectuation and experimentation. Chapter 3 establishes a first empirical link between empowerment and entrepreneurship. The chapter provides the construct of entrepreneurial empowerment and develops a multidimensional measure to measure its dimensions. By means of a nomological network, the chapter reveals the relations of entrepreneurial empowerment with relevant constructs and outcomes derived from entrepreneurship and empowerment research such as innovation, self-reliance, and decision-making. Chapter 4 posits entrepreneurship training, particularly personal initiative training and business literacy training, as effective means to facilitate entrepreneurial empowerment and its effect on business performance. The chapter uncovers the mechanisms accounting for the relationship between entrepreneurship training and entrepreneurial empowerment. Chapter 5 provides general theoretical and practical contributions and finishes with a general conclusion.