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Institute
- Fakultät Wirtschaftswissenschaften (66) (remove)
This thesis deals with the influence of sustainability communication on the purchase decision of sustainable tourism products involving German specialist tour operators. Sustainability communication is a challenge, because sustainable tourism is an abstract and vague concept which consumers find it difficult to grasp and about which they are sceptical. The service characteristics of tourism products complicate the decision making stage, which is a high-involvement situation of uncertainty to which sustainable product attributes add complexity. As an introduction, an interdisciplinary theory discussion reveals knowledge gaps in terms of the value-belief-norm theory and the elaboration likelihood model (ELM). The first article, which is the first systematic literature review on the topic, reveals that there is a limited theoretical understanding of sustainability communication, a lack of practical understanding of how to design sustainability messages, and an inadequate set of methodologies for its research. It identifies knowledge gaps concerning: the holistic approach to sustainability communication; its role in the attitude-behaviour gap; an interdisciplinary theoretical understanding focusing on belief-based social psychological theories and theories of persuasion; qualitative methods; and experimental design. The second article investigates the role of sustainability communication in the attitude-behaviour gap, employing the value-belief-norm theory to explain how information is processed by special interest customers. Interview findings show that ineffective sustainability communication is the reason for the gap and that customers unintentionally booked sustainably. The study identifies eight groups of beliefs which explain the processing of sustainability attributes. Sustainability information is effective when it is value-congruent, that is, when customers perceive they can make a difference, they begin to ascribe a responsibility to themselves. The third article investigates how to design an effective sustainability message in tour operator advertising. Drawing on the ELM, the study shows that appeal type does not significantly influence persuasion but the topic presented is important. Cultural sustainability is the sustainability topic that is most persuasive for cultural tourists, while consumer prior knowledge and issue-involvement with the topic promote successful information processing.
This thesis analyses how European merger control law is applied to the energy sector and to which extent its application may facilitate the liberalisation of the electricity, natural gas and petroleum industries so that only these concentrations will be cleared that honour the principles of the liberalisation directives. After having discussed the complex micro- and macro-economic considerations which accompany any concentration of business activities, this thesis discusses the merger control regime of the European Community (EC) so as to establish whether the merger control under either Art. 66 Treaty Establishing the European Coal and Steal Community (ECSCT), the case law under Art. 101 and 102 Treaty on the functioning of the European Union (TFEU) and (Art. 81 and Art. 82 Treaty Establishing the European Economic Community (ECT), as it was introduced by the Commission and reviewed by the CJEU, the original Merger Regulation (MR1989) or the amended Merger Regulation of 1997 (MR1997) or the amended Merger Regulation of 2004 (MR2004) facilitate the liberalisation of European electricity and gas markets. Said liberalisation was introduced by the Internal Electricity Market Directive (IEMD), the Hydrocarbons Licensing Directive and the Internal Gas Market Directive (IGMD). The paper focuses on the contestable idea that regulatory amendments - especially the introduction of third party access by means of the directives - only form a first necessary condition for attaining economic alterations whereas pro-active conduct of the marketers is the second and decisive one in order to increase the competitive performance of the European energy supply industries. The analysis is supported by a second argument which relates closely to the ambivalent nature of concentrations: A concentration may be used to increase the process of market opening and the expansion into new markets by pooling of scarce resources. It may also be used as a retro -active means so as to create national champions, increase barriers to market entry of new competitors, enable cross-subsidisation so as to expand dominant positions on heretofore competitive up- and downstream markets.
The dissertation analyzes the role of large banks in the context of financial (in)stability. Based on the underlying "too big to fail"-problem (TBTF), the three included papers investigate the reasons for the instability of banking systems on a national and international level. Already in advance, but at least since the years 2007/2008 with the escalation of the financial crisis, especially large banks are under critical supervision of regulators and the society. There exist numerous aspects that should to be taken into account when addressing TBTF which complicates the finding of a solution to the problem. In particular, the thesis investigates three major issues in this context: (1) The contribution of the size of a bank to the development of financial crises or the exposure of large banks to systematic risk and contagious spillovers. (2) The spillover effects from one banking system to another and the importance of banks' foreign asset holdings for the transmission of sovereign risk on foreign banks. (3) The impact of the degree of competition in the German banking market on the stability of the banking system.
Understanding that entrepreneurship can be better modeled from a systemic point of view is a primordial aspect that determines the important role of universities in entrepreneurial ecosystems. What makes the ecosystem approach a valuable tool for understanding social systems is that, from a holistic perspective, their behavior seems to have emerging characteristics. This dissertation presents a dual scientific account of the entrepreneurship phenomenon in universities. The work is divided into two equal parts, each of which is composed of two research papers. The narrative of the first half takes on a macro perspective view, consisting of one theoretical and one empirically-based conceptual case study. This part conceptually depicts a systematic approach to entrepreneurialism in higher education, namely an ecosystems perspective. The second half concentrates on the meso- and micro levels of study from the university's point of view, comprising of a case study as historical account for the emergence of the entrepreneurial university, and of a metasynthesis of empirical case studies in entrepreneurial universities, which serves as the basis for the development of entrepreneurial university archetypes. This doctoral work contributes to an in-depth understanding of Entrepreneurship in universities regarding its systemic qualities and archetypal characteristics of entrepreneurial universities. It argues for an ecosystem's perspective on the phenomenon of entrepreneurial activity, highlighting the fundamental role that universities play as the heart of entrepreneurial ecosystems. Furthermore, this research expands on the novel concept of the entrepreneurial university by using extensive case study literature to empirically identify distinct archetypes that better reflect the diverse reality of how universities engage as entrepreneurial actors by way of differentiated entrepreneurial structures, systems, and strategies.
This dissertation investigates work ability as a concept that supports workers, employers, and societies in the extension of working lives, and how work ability is related to the level of self-determination in the transition to retirement, and ultimately life satisfaction. In the first study of this dissertation, the Work Ability Survey-R (WAS-R) was translated from English into German and then evaluated regarding its psychometric properties and construct validity. The WAS-R operationalizes work ability as the interplay of personal and organizational resources and thus allows companies to derive targeted interventions to maintain work ability. In the second study, the WAS-R was examined together with the questionnaire Work-Related Behavior and Experience Pattern (Arbeitsbezogenes Verhaltens- und Erlebensmuster, AVEM) regarding its construct validity. A striking feature of this study was the high number of participants with the answering pattern indicating low work-related ambitions and protection. Persons with this pattern are in danger of entering the risk pattern for burnout in the future. The findings support the validity of the WAS-R. In the third contribution, two studies examined the experience of control (i.e., autonomy) in the transition to retirement as a mediator between previous work ability, health, and financial well-being, and later life satisfaction in retirement. Control was found to partially mediate the relationship between work ability and later life satisfaction. Different mechanisms on later life satisfaction of work ability and health, and the subjective and objective financial situation were found. This dissertation contributes to research on and practice with aging workers in two ways: (1) The German translation of the WAS-R is presented as a useful instrument for measuring work ability, assessing individual and organizational aspects and therefore enabling employers to make targeted interventions to maintain and improve work ability, and eventually enable control during later work life, the retirement transition and even old age. (2) This dissertation corroborates the importance of good work ability and health, even in old age, as well as control in these phases of life. Work ability is indirectly related to life satisfaction in the long period of retirement, mediated by a sense of control in the transition to retirement. This emphasizes the importance of the need for control as postulated by the SDT also in the transition to retirement.