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Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
Conflicts between intragenerational and intergenerational justice in the use of ecosystem services
(2012)
The principle of sustainability contains two objectives of justice regarding the conservation and use of ecosystems and their services: (1) global justice between different people of the present generation ("intragenerational justice"); (2) justice between people of different generations ("intergenerational justice"). International sustainability policy attaches equal normative importance to both objectives of justice. Accordingly, environmental philosophers ethically justify that people living today and people living in the future have equal rights to certain basic goods, including ecosystems and their services (e.g. Feinberg 1981, Visser’t Hooft 2007). Whereas ideal theories of sustainability and justice do not recognize interdependencies between intragenerational and intergenerational justice, conflicts in attaining the justices possibly arise in policy implementation. Identifying and preventing such conflicts is fundamental to devise an ethically legitimate, politically consistent and actually effective sustainability policy. This dissertation systematically investigates conflicts between intragenerational and intergenerational justice in the use of ecosystem services. Human wellbeing depends on the services provided by ecosystems. Yet, humans substantially degrade world’s ecosystems, and therewith cause the loss of important ecosystem services (MEA 2005: 26ff.). The idea of sustainability demands to use ecosystem services in accordance with the two objectives of intragenerational justice and intergenerational justice. Reality, however, is far from attaining these objectives: Both today’s global poor and future persons are, resp. will be, disproportionately affected by the loss of vital ecosystem services (MEA 2005: 62, 85). Especially severe affected are the rural poor who directly depend on local ecosystem services for food, income and health. The political discourse on the relationship between the objectives of intra- and intergenerational justice in the use of ecosystem services (‘justice-relationship’) is blurred. Further, the political discourse lacks a common understanding of justice in ecosystem-use and a systematic reflection on the actual ‘justice-relationship’, such as on the factors that cause conflicts between the two justices. In this dissertation, I investigate the ‘justice-relationship’ along three central questions: • What conception(s) of justice can adequately address the distribution of access rights to ecosystem services? • How must sustainability policy be designed to enhance both intragenerational and intergenerational justice in the use of ecosystem services? • (How) Can economics be helpful for characterizing and assessing trade-offs between the two justices? I approach these questions both generally and by the example of a case study, the MASIPAG farmer network in the Philippines. Methodologically, I combine a normative and a positive analysis of the relationship between intra- and intergenerational justice in the use of ecosystem services: The normative analysis serves the explication, justification and reflection of the norms underlying the ‘justice-relationship’; the positive analysis serves the description of the ‘justice-relationship’ in the sustainability discourse and in practical contexts, as well as the provision of explanations on the determinants of the ‘justice-relationship’. As methodological approach, I apply the “comprehensive multi-level approach” as developed by Baumgärtner et al. (2008) – investigating the ‘justice-relationship’ simultaneously on the three levels of (i) concept, (ii) model and (iii) case study.
This paper-based dissertation deals with the concepts of economic heterogeneity and environmental uncertainty from different perspectives, and at multiple levels of abstraction. At its core sits the observation that heterogeneity and uncertainty are deeply entangled, for there would be no uncertainty without heterogeneity of options to act regarding multiple future states of the world. At the same time, heterogeneity - in the form of diversification - has been suggested as a way to reduce uncertainty in portfolio theory (Markowitz 1952). The dissertation evolves around two research foci: (1) methodological implications of heterogeneity of scientific theories in the face of empirical data (Paper 1), and (2) two different forms of uncertainty are considered, environmental risk (Paper 2) and Knightian uncertainty (Paper 3). Paper 1 develops a new framework for model selection for the special case of fitting size distribution models to empirical data. It combines Bayesian and frequentist statistical approaches with the criterion of model microfoundation, which is to select, all other things considered being equal, the model that comes with a suitable micromodel, that explains, from the perspective of the individual constituent, the genesis of the overall size distribution. The approach is subsequently illustrated with size distribution data on commercial cattle farms in Namibia. We find that the double-Pareto lognormal distribution fits the data best. Our approach might have the potential to reconcile one of the oldest debates in current economics, i.e. the one about the best model to describe and explain the distribution of economic key variables such as income, wealth and city sizes in a country. The second paper revisits the Namibian commercial cattle farm data and uses it to put some theories from the agricultural economics literature regarding farm management under environmental risk to an empirical test. We focus on the relations between inter-annual variability in rainfall (environmental risk), risk preferences, farm size and stocking rate. We demonstrate that the Pareto distribution - which separates the distribution into two parts - is a statistically plausible description of the empirical farm size distribution when ´farm size´ is operationalized by herd size, but not by rangeland area. A statistical group comparison based on the two parts of the Pareto distribution shows that large farms are on average exposed to significantly lower environmental risk. Regarding risk preferences, we do not find any significant differences in mean risk attitude between the two branches. Our analysis confirms the central role of the stocking rate as farm management parameter, and shows that environmental risk and the farmer´s gender are key variables in explaining stocking rates in our data. Paper 3 develops a non-expected-utility approach to decision making under Knightian uncertainty which circumvents some of the conceptual problems of existing approaches. We understand Knightian uncertainty as income lotteries with known payoffs but unknown probabilities in each outcome. Based on seven axioms, we show that there uniquely (up to linear-affine transformations) exists an additive and extensive function from the set of Knightian lotteries to the real numbers that represents uncertainty preferences on the subset of lotteries with fixed positive sum of payoffs over all possible states of the world. We define the concept of uncertainty aversion such that it allows for interpersonal comparison of uncertainty attitudes. Furthermore, we propose Renyi´s (1961) generalized entropy as a one-parameter preference function, where the parameter measures the degree of uncertainty aversion. We illustrate it with a simple decision problem and compare it to other decision rules under uncertainty (maximin, maximax, Laplacian expected utility, minimum regret, Hurwicz).
This PhD dissertation thesis aims to analyse and discuss how a company can interact with its supply chain stakeholders to facilitate the development of sustainable supply chains. The research is based on empirical and conceptual work and contributes to the field of corporate sustainability, supply chain management and its intersection. The thesis develops a conceptual framework to analyse four organisational spheres of interaction (inter, intra, supra and sub) in sustainable supply chain management (SSCM). Thereby, further insights into risk and opportunityoriented approaches of companies to SSCM are provided.
Traditional farming landscapes have been created in coexistence of rural dwellers and local ecosystems over long time spans, and can be considered tightly coupled ´social-ecological systems´ (SES). Since these landscapes typically embody exceptionally high levels of biological diversity and multiple socio-cultural values, their protection is critical from a sustainability perspective. Due to the pressures of globalization and social change, however, rural livelihoods and farmland biodiversity are at risk. While the focus of research is often on the Southern hemisphere, there are traditional farming landscapes in the former socialist countries of Central and Eastern Europe (CEE) which are equally affected by rapid change, and thus deserve particular attention. Since the institutional breakdown of socialism in 1989, the CEE states have not only been confronted with an unprecedented socio-economic and environmental transition. Their integration into the multi-level governance regime of the European Union (EU) further resulted in the transformation of decision-making structures and competition within the EU common market. In light of the profound changes traditional farming landscapes of Central and Eastern Europe are confronted with, they serve as a valuable source of learning about the institutional design necessary to harmonize socio-economic development and biodiversity conservation within regional social-ecological systems worldwide. This thesis is the result of an in-depth analysis of one traditional farming landscape of Central and Eastern Europe, namely Southern Transylvania (Romania). Based on empirical research involving diverse stakeholder groups, this thesis assessed the impact of EU policy on the area, the institutional features characterizing local-level governance in Southern Transylvania, and the barriers and bridges towards sustainable rural development. This thesis finds that while rural dwellers are highly dependent on smallholder farming and local ecosystems for their livelihoods, Southern Transylvania is currently confronted with a range of structural development barriers. These are likely to be exacerbated by a governance system consisting of historically grounded ´elite social networks´, and by EU policies which often do not fit rural realities. The findings of this dissertation underline that entrenched informal institutions, political will, and historical legacies play a critical role for the governance of traditional social-ecological systems since these ´social system features´ do not only mediate how external policies act on the local level. They may further restrict local adaptive and innovation capacities which, however, are critical for the transformation towards sustainable development. This thesis further finds that there are no blueprint solutions for the design of rural development strategies. Instead, (supra-) national policies should take better account of local socio-economic and cultural particularities.
Responsibility for sustainability is an action guiding concept which relates the abstract norm of sustainability with concrete action contexts. It thereby specifies what bearers of responsibility ought to do. In this thesis, I introduce the concept of responsibility to economic theory, focusing specifically on individual and governmental responsibility for sustainability. Some of the questions I examine are: how should responsibility be distributed among agents? How can agents, who are responsible for several normative aims, solve trade-offs? Do governmental policies affect individuals’ ability to assume responsibility? How can individuals efficiently induce governments to act responsibly? In Paper 1, A utilitarian notion of responsibility for sustainability, I conceptualize and formalize a utilitarian notion of responsibility for sustainability which I then relate to established normative criteria for assessing intertemporal societal choice. I show that responsibility for sustainability can be unambiguously conceptualized in economic models. Furthermore, I affirm that responsibility may provide action guidance even if the aim of sustainability is not feasible. In Paper 2, Verantwortung von Konsumenten für Nachhaltigkeit, I study consumers’ responsibility for sustainability. Particularly, I specify crucial components of this responsibility in order to analyze the relation of consumers’ private and political responsibility. I show that the responsibility for sustainability of consumers comprises three indispensable obligations of which only one concerns consumers’ consumption choices. In Paper 3, Regulation of morally responsible agents with motivation crowding, I focus on the impact of governmental policies on the motivation of an individual to assume moral responsibility. In particular, I study the regulation of a morally responsible individual with motivation crowding in the context of a negative externality. I show that combining consumption taxes with the provision of perfect information is, in many cases, superior to consumption taxes alone. In Paper 4, Endogenous Environmental Policy when Pollution is Transboundary, I examine how individuals which form lobby groups affect the determination of environmental policy when governments seek not only to maximize welfare, but simultaneous maximize support by lobby groups. More specifically, I consider the case in which two countries are linked through transboundary pollution. Environmental policies adopted by self-interested governments may be more stringent than by social welfare maximizing governments. Furthermore, due to the interaction of distortions the space of optimal policies increases: politically optimal tax rates may be too high or too low to optimally internalize the environmental externality.