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Audio-Podcast Advertising: Zum Einfluss auf das Image eines beworbenen Produktes
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| Author: | Anton Frederik Wieland |
|---|---|
| URN: | urn:nbn:de:gbv:luen4-opus-145647 |
| URL: | https://pub-data.leuphana.de/frontdoor/index/index/docId/925 |
| Title Additional (English): | Audio-Podcast Advertising: Influence on the image of an advertised product |
| Referee: | Gerd Meier (Prof. Dr.), Philipp Riehm (Prof. Dr.) |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2019 |
| Date of Publication (online): | 2019/08/19 |
| Publishing Institution: | Leuphana Universität Lüneburg, Universitätsbibliothek der Leuphana Universität Lüneburg |
| Granting Institution: | Leuphana Universität Lüneburg |
| Release Date: | 2019/08/19 |
| GND Keyword: | Audio-Podcast; Werbespot; Produktimage |
| Institutes: | Fakultät Bildung |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Licence (German): |  Deutsches Urheberrecht |
