Audio-Podcast Advertising : Zum Einfluss auf das Image eines beworbenen Produktes

Audio-Podcast Advertising : Influence on the image of an advertised product

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Metadaten
Author:Anton Frederik Wieland
URN:urn:nbn:de:gbv:luen4-opus-145647
URL: https://pub-data.leuphana.de/frontdoor/index/index/docId/925
Document Type:Bachelor Thesis
Language:German
Year of Completion:2019
Date of Publication (online):2019/08/19
Publishing Institution:Leuphana Universit√§t L√ľneburg
Release Date:2019/08/19
Tag:Einfluss von Werbung
Audio Podcast; Influence; advertising
GND Keyword:Audio Podcast; Werbespot; Produktimage
Institutes:Fak 1 - Bildung, Kultur, Soziales (alt) / Psychologie
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft