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- Fakultät Wirtschaftswissenschaften (16) (remove)
The increasing perils of connectivity technologies in the context of large satellite constellations come alongside with legal aspects concerning the protection of the space environment. The interplay of connectivity and sustainability must be regulated. To analyse the legal measures and tools regulating the risks, both sides of the problem are taken into consideration. The technological side of large satellite constellations is summarized under the term cybersecurity. Cyber is a code-based system, i.e. at first sight it requires a specialized field of law. This holds true on space sustainability as well. Large satellite constellations raise the discussion on space debris and junk. The consensus on the LTS guidelines by COPUOS at UNISPACE+50 in 2018 constitutes a milestone in Space Law. Space sustainability requires a particular adoption of legal norms: the idea is very similar to the subject of cybersecurity. Since both areas of issue are internationally driven and have multilateral impact, self-regulation proves ineffective. The genesis of reliable and uniform legal rules requires a different approach considering the multilevel systems of obligations with different binding authority. This thesis evaluates the balance between the future of connectivity and space sustainability in the context of large satellite constellations by considering the impact of legal rules with different binding authority.
This dissertation analyses external appointees and successions on boards and consists of three papers which are all empirical in nature. It provides insights into the present literature from a meta-perspective, enlarges the understanding of external successions to German executive bank boards and extends the rare number of studies on the internal supervisory bodies of bank institutions. The first paper highlights the existing literature: conducting a literature search process, the paper aggregates 102 empirical results from 28 journal articles and working papers published between 1990 and 2017. The meta-analysis focuses on how researchers address the build-in issue that outsiders are not randomly assigned to firms. The results reveal that the relationship of outside successions and performance varies significantly with the methodological characteristics of the original studies. The following two papers concentrate on successions in banking institutions. More specifically, the second study examines the appointments of executive directors external to the bank and the consequences of that appointment on bank performance. The study addresses in particular alternative explanations, i.e. outside selection and/or joint endogeneity, while examining external executive appointments and their consequences on bank performance. The second empirical paper lend significant support to the view that some outsiders are better predisposed to helping the bank turn around poor performance and that the selected proxies of managerial ability, which are based on the historical return on assets and risk-return efficiency measured at outsiders' former banks, are able to identify such good outsiders. Finally, the third paper considers the link between the executive and the supervisory board. The study points to the conclusion that newly appointed executives to the supervisory board differ from their non-appointed counterparts with a particular set of experiences. The study provides evidence for the view that the pre-appointment financial situation, measured by several proxies of bank risk and performance, has significant influence on the decision to appoint such an experienced member to the supervisory board. This dissertation is framed by an introduction and concluding chapter where the author reflects on the research questions of her empirical studies, summarizes the results and identifies some possibilities for future research.
Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the community, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this context, the author present four papers in his thesis, in which he extends previous works on optimization topics such as click and conversion prediction. He applies and extends methods from other fields of research to specific problems in Paid Search. After a short introduction, the dissertation starts with a paper in which the authors illustrates a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword-level data. They address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, although anecdotal evidence suggests that online marketing is a typical "Big Data" topic. In the developed algorithm presented in this paper, the authors use information such as the average time that users spend on the advertiser's website and bounce rates for every given keyword. This previously unused data set is shared between all keywords and used as prior knowledge in the proposed model. A modified version of this algorithm is now the core prediction engine in a productive Paid Search Bid Optimization System that calculates and places millions of bids every day for some of the most recognized retailers and service providers in the German market. Next, the author illustrates the development of a non-reactive experimental method for A/B testing of Paid Search Advertising activities. In that paper, the authors provide an answer to the question of whether and under what circumstances it makes economic sense for brand owners to pay for Paid Search ads for their own brand keywords in Google AdWords auctions. Finally, the author presents two consecutive papers with the same theoretical foundation in which he applies Bayesian methods to evaluate the impact of specific text features in Paid Search Advertisements.