The emergence of sustainability as a guiding principle for tourism development came along with needs to introduce instruments that can monitor the actual impacts of tourism. Sustainability assessments in tourism (SAT) have gained popularity in recent years with a range of measurement schemes being introduced for national and subnational tourism destinations. With the help of sustainability indicators these schemes intend to guide decision-makers in making better evidence-informed decisions and to improve the overall sustainability performance of tourism. With this dissertation, the author aims to contribute to a deeper understanding of the implementation and performance of sustainability assessments, by linking transformative needs of tourism with necessary assessment approaches that can serve as effective instruments for a shift towards a more sustainable tourism development. Thus, the research is part of recent efforts to establish profound and effective measurement approaches for sustainable tourism. The author employs a mixed-methods approach combining qualitative, quantitative, set-theoretic, and review methods, with the aim of maximising the validity of results. First, he explores the general progress and current state of research on sustainability assessments in tourism, with the intention to identify patterns, key elements and research gaps within assessment approaches This is followed by subsequent detailed analyses that examine specific environmental and socio-economic sustainability issues with the aim of providing conceptual, methodological and empirical solutions for assessing them in detail. The dissertation highlights that concrete assessment tools are needed for evidence-informed decision-making and the establishment of effective actions in destination management. The findings indicate that assessments will be more successful in terms of serving as tools for decision-making, if they tackle main drivers of change and encourage management or policymakers to take decisions that affect multiple sustainability issues. It also reviews different concepts and accounting principles and rises awareness of a cautious selection of methods and measurement approaches, as this may affect overall results. The thesis empirically evaluates and applies different measurement approaches in specific destinations, with the help of quantitative and qualitative data collection methodologies. In general, my thesis provides further clarification about key environmental and socio-economic measurement methodologies, which supports ongoing debates about sustainability impacts of tourism. Thus, the research contributes to knowledge, frameworks, methodologies and practical application for tourism governance and tourism sustainability science.
The question whether representation of travel experience actually leads to personal prestige enhancement has been widely neglected so far. The study of prestige benefits of travel is a necessary endeavour to develop suitable methodological approaches toward the concept, in order to close critical knowledge gaps and enhance scientific understanding. The present thesis lays out the rationale and results of three research projects which shed light onto the relationship between touristic self-presentation and its effects on personal prestige evaluations of the social environment. The empirical studies conclude in the following main findings: (1) Leisure travel is a useful means for people to self-express in a positive way, and material representations of travel are frequently displayed to others. Tourists make use of travel experience to self-present in a positive way by uploading photos on social media, collecting and displaying souvenirs, wearing jewellery and clothing from their last trip, or talking about their trips to others. They express positive self-messages about personal character traits, affiliation to social in-groups and proof of having travelled somewhere. The findings ascertain the utility of travel representations for positive self-expression, showing that travel experience is an effective vehicle for conspicuous consumption and self-expression as an antecedent for personal prestige enhancement. (2) Personal prestige is an element of social relations, and holds capacity to affect perceptions of social inclusion and social distinction, so it has to be conceptualised as a multidimensional construct. In a tourism context, personal prestige is reliably measurable along the four dimensions of hedonism, social inclusion, social distinction and prosperity. The herein developed Personal Prestige Inventory (PPI) is a valid, reliable and parsimonious measurement tool which substantially enhances methodological approaches toward empirical research into personal prestige. (3) The way in which people represent travel experience to others measurably affects how their personal prestige is evaluated by social others. Empirical evidence of a series of experimental studies provides support for the assumption that representation of travel experience has an effect on the social evaluation of tourists' personal prestige. Experimental variance suggests small to moderate effects on personal prestige depending on the amount of leisure information given about a person, participation in tourism, and the destination and type of travel represented. This evidence is reasonable basis to conclude that whether and how people travel, and whether and how they share travel experience with others, does measurably affect social other's evaluation of their personal prestige.
This thesis deals with the influence of sustainability communication on the purchase decision of sustainable tourism products involving German specialist tour operators. Sustainability communication is a challenge, because sustainable tourism is an abstract and vague concept which consumers find it difficult to grasp and about which they are sceptical. The service characteristics of tourism products complicate the decision making stage, which is a high-involvement situation of uncertainty to which sustainable product attributes add complexity. As an introduction, an interdisciplinary theory discussion reveals knowledge gaps in terms of the value-belief-norm theory and the elaboration likelihood model (ELM). The first article, which is the first systematic literature review on the topic, reveals that there is a limited theoretical understanding of sustainability communication, a lack of practical understanding of how to design sustainability messages, and an inadequate set of methodologies for its research. It identifies knowledge gaps concerning: the holistic approach to sustainability communication; its role in the attitude-behaviour gap; an interdisciplinary theoretical understanding focusing on belief-based social psychological theories and theories of persuasion; qualitative methods; and experimental design. The second article investigates the role of sustainability communication in the attitude-behaviour gap, employing the value-belief-norm theory to explain how information is processed by special interest customers. Interview findings show that ineffective sustainability communication is the reason for the gap and that customers unintentionally booked sustainably. The study identifies eight groups of beliefs which explain the processing of sustainability attributes. Sustainability information is effective when it is value-congruent, that is, when customers perceive they can make a difference, they begin to ascribe a responsibility to themselves. The third article investigates how to design an effective sustainability message in tour operator advertising. Drawing on the ELM, the study shows that appeal type does not significantly influence persuasion but the topic presented is important. Cultural sustainability is the sustainability topic that is most persuasive for cultural tourists, while consumer prior knowledge and issue-involvement with the topic promote successful information processing.
The doctoral thesis deals with future challenges that the tourism market has to face on a global level. The problem is treated from different perspectives and with different thematic foci. Thematically, the thesis approaches both global changes in the tourism market and further developments of the research methodology. The methodological repertoire includes a Delphi survey in combination with a focus group, mobile ethnography in conjunction with participant observation and contextual interviews, and a quantitative online survey.