Institut für Bank-, Finanz und Gründungsmanagement (IBFG)
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This study examines the perspective of German venture capitalists on the success factors of digital startups and follows an explorative three-dimensional research approach that integrates the micro perspective on the entrepreneurial personality, the macro perspective on the entrepreneurial context, and the meso perspective on the business model. Thus, the study operates in a very young field of entrepreneurship research.
One of the purposes of this research project is to work out the significance of particular characteristics at each research level for the economic success of a digital start-up from the perspective of German venture capitalists. Furthermore, the study sheds light on the view of this group of experts on the relevance of an entire group of characteristics.
To answer the central research questions, qualitative research methods and a mixed-methods approach are pursued, with quantitative and qualitative primary data being collected by means of theory-driven semi-structured expert interviews. As a result, a total of four articles have been produced: three articles that focus on presenting the results of qualitative research from only one of the three aforementioned research perspectives each, and a fourth article that combines methods from qualitative and quantitative research and derives an integrated, evidence-based working model of the economic success of digital startups from the perspective of German venture capital (VC) investors.
This cumulative dissertation "Corporate Social Responsibility (CSR) Communication: Four empirical studies on the German banking industry" presents how commercial banks in Germany communicate their ambitions and commitment regarding corporate responsibility - i.e., CSR. The results of the first article show that the quality of mandatory non-financial reporting needs to be improved and that certain characteristics (e.g., previous reporting experience, reporting format and standard) have a positive influence on reporting quality. The second article shows that the CSR reporting scope on bank websites also has room for improvement and that various banking characteristics such as size, capital market orientation, media visibility or public ownership have an influence on communication. The third article illustrates that credit institutions in Germany are increasingly using social media for CSR communication, but that CSR communication strategies differ (Facebook vs. Twitter). The fourth article discusses CSR communication using advertisements and shows that the conceptual design of advertisements should be in line with the credit institution's business model and is therefore beneficial.
