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The academic literature holds high expectations of crowdfunding to foster sustainable development by closing the funding gap for sustainable entrepreneurs. In particular, crowdfunding is considered a promising instrument for transforming existing socio-technical regimes by financing radical innovations of such entrepreneurs. However, this potential has not yet been fully explored. Large knowledge gaps exist especially in the area of investment-based crowdfunding. Therefore, this dissertation addresses the overarching research question of how sustainable entrepreneurs can exploit the full potential of investment-based crowdfunding to develop from niche operators to actors in the socio-technical regime. Five journal articles and one book chapter are included in this PhD project, which use a wide range of quantitative methodologies. In the framework paper, the findings are conceptually evaluated on a meta-level by applying the multi-level perspective. The key insights can be assigned to four categories, including the financing and marketing function, the target group, and the project presentation. The analysis shows that investment-based crowdfunding is suitable to equally fund and market the business ideas of environmental entrepreneurs, since the quest for entering the mass market is highest for such ventures. In contrast, purely social entrepreneurs tend to conduct crowdfunding projects on a smaller scale and probably aim to stay in the niche. Nevertheless, profit-oriented social entrepreneurs are still encouraged to use investment-based crowdfunding for funding and marketing purposes. The prominent display of environmental effects (e.g. the amount of compensated greenhouse gases) and financial incentives (e.g. high interest rates) has a high impact on the investment decision of individuals on investment-based crowdfunding platforms. The findings also suggest that the typical supporter of sustainability-oriented crowdfunding projects is younger than 50 years, has achieved at least a university degree and holds low levels of self-enhancement and conservative values. The case of fairafric is used as a best practice example to demonstrate how crowdfunding can be a stepping stone for sustainability-oriented niche actors to enter the mass market. The fair-trade and organic chocolate manufacturer has undergone six crowdfunding campaigns which enabled it to grow and build a strong community of supporters. The outcomes of this dissertation clarify how sustainable entrepreneurs can unleash the potential of investment-based crowdfunding for financing and marketing purposes.
This dissertation deals with the increasingly recognized role of incumbent firms in advancing sustainability-oriented industry transitions. Incumbent firms are understood as firms-in-industries, which are embedded in established market structures and thereby contrast new entrant firms. The purpose of this research is twofold. First, to provide empirical evidence of barriers to and success factors of incumbent-driven industry transitions. Second, to unify hitherto dispersed descriptions of transition-related firm behaviour in a new understanding of incumbent firms in industry transitions. To this end, theoretical concepts are discussed and extended on the basis of different empirical studies in the German meat industry. The meat industry serves as suitable research setting due to its diverse sustainability challenges, ranging from climate change and pollution to animal welfare and public health, as well as its current developments towards sustainable protein alternatives. The meat context also offers opportunities to delve into individual-level processes influencing transition-related behaviour. The main contribution of this dissertation is a Multi Embeddedness Framework (MEF) that details processes and outcomes of integrated incumbent firm behaviour, including passive, reactive and proactive behaviors. The framework acknowledges the diversity in incumbent firm behaviors within industries and firms and provides new insights into transition-related behaviors at firm and individual level. With regard to the latter, the potential of learning about and from innovative start-up firms as well as shared sensemaking processes are discussed. The contents of this dissertation provide valuable contributions to the transition literature as well as important management implications with regard to the stimulation and promotion of proactive behaviors
Companies are invited to contribute to the United Nations’ 17 Sustainable Development Goals (SDGs) and sustainability management accounting (SMA) has an important role to play in achieving them. However, if companies are to address the SDGs and linkages beyond organizational boundaries, SMA needs a broader scope than is conventionally assumed. Therefore, I advance a multi-level framework that addresses context, action-formation, and transformative contributions (CAT) in the following directions: first, an innovative systematic method that allows screening company-related SDGs and assessing corporate contributions to selected SDGs is introduced; second, management control systems are integrated to support managers in guiding employee behavior to make contributions to the SDGs; and, third, self-reinforcing mechanisms of the path-dependence theory are incorporated to serve as a guide to identifying barriers to individuals and groups becoming involved in SMA. This advanced CAT framework contributes to corporate practice and research by providing a multilevel framework that offers concrete management guidance for SMA to address the SDGs. It also facilitates analysis of both enabling and inhibiting factors at the organizational level. The advanced CAT framework has several implications for SMA: it promotes backcasting from the SDGs for benchmarking purposes, integrates different social, environmental, and economic issues, facilitates future-oriented action and transformation planning, addresses different layers such as the company as well as individuals and groups within it and enables to identify barriers hindering individuals and groups from becoming involved in SMA.
