Refine
Institute
- Institut für Wirtschaftsinformatik (IIS) (2) (remove)
Motivation: Maximizing the value from data has become a key challenge for companies as it helps improve operations and decision making, enhances products and services, and, ultimately, leads to new business models. The latter two have been investigated by scholars as part of an emerging research field on data-driven business model innovation. While enterprise architecture (EA) management and modeling have proven their value for IT-related projects, the support of enterprise architecture for data-driven business models (DDBMs) is a rather new and unexplored field. We argue that the current understanding of the intersection of data-driven business model innovation and enterprise architecture is incomplete because of five challenges that have not been addressed in existing research: (1) lack of knowledge of how companies design and realize data-driven business models from a process perspective, (2) lack of knowledge on the implementation phase of data-driven business models, (3) lack of knowledge on the potential support enterprise architecture modeling and management can provide to data-driven business model endeavors, (4) lack of knowledge on how enterprise architecture modeling and management support data-driven business model design and realization in practice, (5) lack of knowledge on how to deploy data-driven business models. We address these challenges by examining how enterprise architecture modeling and management can benefit data-driven business model innovation.
Research Approach: Addressing the challenges mentioned above, the mixed-method approach of this thesis draws on a systematic literature review, qualitative empirical research as well as the design science research paradigm. We conducted a systematic literature search on data-driven business models and enterprise architecture. Considering the novelty of data-driven business models for academia and practice, we conducted explorative qualitative research to explain “why” and “how” companies embark on realizing data-driven business models. Throughout these studies, the primary data source was semi-structured interviews. In order to provide an artifact for DDBM innovation, we developed a theory for design and action. The data-driven business model innovation artifact was inductively developed in two design iterations based on the design science paradigm and the design science research framework.
Contribution: This thesis provides several contributions to theory and practice. We identified a clear gap in previous research efforts and derived 42 data-driven business model-related EA concerns. In order to address the identified literature gap, we provide empirical evidence for data-driven business model innovation. Four pathways of data-driven business model design and realization were identified. Along these pathways, an overview of EA application areas was derived from the empirical and theoretical findings. With the aim of supporting practitioners in data-driven business model innovation, this thesis was concerned with the development of a reference model. The reference model for data-driven business model innovation provides a broad view and applies enterprise architecture, where appropriate. This thesis provides five recommendations for practitioners realizing data-driven business models that address the demand for support in data-driven business model innovation.
Limitations: Several limitations must be considered. We acknowledge the threat to validity based on the fact that the thesis was written over the span of two years. As DDBMs are an emerging phenomenon in the literature, our thoughts on the underlying concepts have also evolved. Our ideas evolved to include a wider range of literature, different terminology, and a broader empirical foundation. We have gathered and analyzed the extended literature on EA and DDBM interconnectivity. However, the selection of keywords restricts the set of results. The data stem from a limited number of organizations and industries; thus, our conceptual developments need further testing to ensure generalizability.
Future Research: This thesis suggests several fruitful research avenues. Complementing the current concepts with additional data and quantitative research methods could address the existing threats to validity. A deeper understanding of data-driven business model innovation pathways, in the light of the detailed methods per pathway, would enhance the knowledge on this topic. Future research could focus on conducting additional design cycles for the data-driven business model innovation reference model. It would be interesting to enrich the findings of this thesis with quantitative data on correlations in data-driven business model innovation and enterprise architecture support. Furthermore, investigating a single case study and exploring new application fields of enterprise architecture in the data-driven business model innovation context would benefit research and practice would benefit.
Detecting and assessing road damages for autonomous driving utilizing conventional vehicle sensors
(2021)
Environmental perception is one of the biggest challenges in autonomous driving to move inside complex traffic situations properly. Perceiving the road's condition is necessary to calculate the drivable space; in manual driving, this is realized by the human visual cortex. Enabling the vehicle to detect road conditions is a critical and complex task from many perspectives. The complexity lies on the one hand in the development of tools for detecting damage, ideally using sensors already installed in the vehicle, and on the other hand, in integrating detected damages into the autonomous driving task and thus into the subsystems of autonomous driving. High-Definition Feature Maps, for instance, should be prepared for mapping road damages, which includes online and in-vehicle implementation. Furthermore, the motion planning system should react based on the detected damages to increase driving comfort and safety actively. Road damage detection is essential, especially in areas with poor infrastructure, and should be integrated as early as possible to enable even less developed countries to reap the benefits of autonomous driving systems. Besides the application in autonomous driving, an up-to-date solution on assessing road conditions is likewise desirable for the infrastructure planning of municipalities and federal states to make optimal use of the limited resources available for maintaining infrastructure quality. Addressing the challenges mentioned above, the research approach of this work is pragmatic and problem-solving. In designing technical solutions for road damage detection, we conduct applied research methods in engineering, including modeling, prototyping, and field studies. We utilize design science research to integrate road damages in an end-to-end concept for autonomous driving while drawing on previous knowledge, the application domain requirements, and expert workshops. This thesis provides various contributions to theory and practice. We design two individual solutions to assess road conditions with existing vehicle sensor technology. The first solution is based on calculating the quarter-vehicle model utilizing the vehicle level sensor and an acceleration sensor. The novel model-based calculation measures the road elevation under the tires, enabling common vehicles to assess road conditions with standard hardware. The second solution utilizes images from front-facing vehicle cameras to detect road damages with deep neural networks. Despite other research in this area, our algorithms are designed to be applicable on edge devices in autonomous vehicles with limited computational resources while still delivering cutting-edge performance. In addition, our analyses of deep learning tools and the introduction of new data into training provide valuable opportunities for researchers in other application areas to develop deep learning algorithms to optimize detection performance and runtime. Besides detecting road damages, we provide novel algorithms for classifying the severity of road damages to deliver additional information for improved motion planning. Alongside the technical solutions, we address the lack of an end-to-end solution for road damages in autonomous driving by providing a concept that starts from data generation and ends with servicing the vehicle motion planning. This includes solutions for detecting road damages, assessing their severity, aggregating the data in the vehicle and a cloud platform, and making the data available via that platform to other vehicles. Fundamental limitations in this dissertation are due to boundaries in modeling. Our pragmatic approach simplifies reality, which always distorts the degree of truth in the result. This affects the model building of the quarter-vehicle and deep learning. Further limitations occur in the end-to-end concept. This represents the integration of road damages in the autonomous driving task but does not detail the aggregation modules and interfaces of the subsystems. The completion of this work does not conclude the topic of road damage detection and assessment in autonomous driving. Research must continue to optimize the proposed solutions and test them on a widespread basis in the real world. Furthermore, the sensor fusion of different approaches is fascinating in order to combine the advantages of individual systems. Integrating the end-to-end concept into the ecosystem of an autonomous vehicle is another fascinating field, taking interfaces and cloud platforms into account.
