Filtern
Dokumenttyp
- Dissertation (2)
- Arbeitspapier (2)
Schlagworte
- Konsumentenverhalten (4) (entfernen)
Vorbereitung zur Wiederverwendung: Regelung und Regelungsbedarf - Umsetzungs- und Erfolgsaussichten
(2013)
Wiederverwendung (WV) von Erzeugnissen ist als Ansatz hinsichtlich der Ressourcenschonung zu verstehen. Durch Verwertungsmaßnahmen mit dieser Zielsetzung - Vorbereitung zur Wiederverwendung (VWV) - kann man bewirken, dass einst als Abfall eingestufte Erzeugnisse ihre ursprüngliche Funktion wieder erfüllen, so dass im Prinzip weniger Ressourcen für die Bereitstellung von neuen Produkten beansprucht werden müs-sen. Zumindest theoretisch wäre es dann möglich, nachhaltige Entwicklung mit Wirtschaftswachstum zu vereinbaren. Aus diesem Potenzial ergibt sich die hohe Stellung sowohl von WV als auch von VWV in der so-genannten Abfallhierarchie. Nichtsdestotrotz zeigt die Realität, dass die Umsetzungsmöglichkeiten von WV bzw. VWV bescheiden sind. Auf die Ursachen und Folgen dieses Phänomens geht dieser Aufsatz ein.
Schlüsselwörter: Wiederverwendung, Abfallhierarchie, Effizienz, Suffizienz, Konsum-entenverhalten, Ressourcenschutz, Nachhaltigkeit, Kreislaufwirtschaft
This thesis deals with the influence of sustainability communication on the purchase decision of sustainable tourism products involving German specialist tour operators. Sustainability communication is a challenge, because sustainable tourism is an abstract and vague concept which consumers find it difficult to grasp and about which they are sceptical, and the service characteristics of tourism products complicate the decision making stage, which is a high-involvement situation of uncertainty to which sustainable product attributes add complexity. As an introduction, an interdisciplinary theory discussion reveals knowledge gaps in terms of the value-belief-norm theory and the elaboration likelihood model (ELM). The first article, which is the first systematic literature review on the topic, reveals that there is a limited theoretical understanding of sustainability communication, a lack of practical understanding of how to design sustainability messages, and an inadequate set of methodologies for its research. It identifies knowledge gaps concerning: the holistic approach to sustainability communication; its role in the attitude-behaviour gap; an interdisciplinary theoretical understanding focusing on belief-based social psychological theories and theories of persuasion; qualitative methods; and experimental design. The second article investigates the role of sustainability communication in the attitude-behaviour gap, employing the value-belief-norm theory to explain how information is processed by special interest customers. Interview findings show that ineffective sustainability communication is the reason for the gap and that customers unintentionally booked sustainably. The study identifies eight groups of beliefs which explain the processing of sustainability attributes. Sustainability information is effective when it is value-congruent, that is, when customers perceive they can make a difference, they begin to ascribe a responsibility to themselves. The third article investigates how to design an effective sustainability message in tour operator advertising. Drawing on the ELM, the study shows that appeal type does not significantly influence persuasion but the topic presented is important. Cultural sustainability is the sustainability topic that is most persuasive for cultural tourists, while consumer prior knowledge and issue-involvement with the topic promote successful information processing. The thesis has contributed to a target-group specific understanding of effective sustainability product communication and contributes to knowledge in terms of theory, methodology, and practical solutions.
Does the presentation of travel experience affect personal prestige of tourists? Prestige enhancement has been considered a motive for travel by tourism researchers for decades. Yet, the question whether representation of travel experience actually leads to personal prestige enhancement has been widely neglected so far. The study of prestige benefits of travel is a necessary endeavour to develop suitable methodological approaches toward the concept, in order to close critical knowledge gaps and enhance scientific understanding. The present thesis lays out the rationale and results of three research projects which shed light onto the relationship between touristic self-presentation and its effects on personal prestige evaluations of the social environment. The empirical studies conducted in the frame of this dissertation conclude in the following main findings:
Leisure travel is a useful means for people to self-express in a positive way, and material representations of travel are frequently displayed to others. Tourists make use of travel experience to self-present in a positive way by uploading photos on social media, collecting and displaying souvenirs, wearing jewellery and clothing from their last trip, or talking about their trips to others. They express positive self-messages about personal character traits, affiliation to social in-groups and proof of having travelled somewhere. The findings ascertain the utility of travel representations for positive self-expression, showing that travel experience is an effective vehicle for conspicuous consumption and self-expression as an antecedent for personal prestige enhancement.
Personal prestige is an element of social relations, and holds capacity to affect perceptions of social inclusion and social distinction, so it has to be conceptualised as a multidimensional construct. In a tourism context, personal prestige is reliably measurable along the four dimensions of hedonism, social inclusion, social distinction and prosperity. The herein developed Personal Prestige Inventory (PPI) is a valid, reliable and parsimonious measurement tool which substantially enhances methodological approaches toward empirical research into personal prestige.
The way in which people represent travel experience to others measurably affects how their personal prestige is evaluated by social others. Empirical evidence of a series of experimental studies provides support for the assumption that representation of travel experience has an effect on the social evaluation of tourists’ personal prestige. Experimental variance suggests small to moderate effects on personal prestige depending on the amount of leisure information given about a person, participation in tourism, and the destination and type of travel represented. This evidence is reasonable basis to conclude that whether and how people travel, and whether and how they share travel experience with others, does measurably affect social other’s evaluation of their personal prestige.
By providing qualitative evidence for positive self-presentation through leisure travel, and the subsequent development and experimental application of the Personal Prestige Inventory (PPI) in a tourism context, the present dissertation enhances scientific understanding of personal prestige in the context of leisure travel and provides useful methodological advancements for further research into the topic.
Insbesondere in den sogenannten entwickelten Ländern findet Nachhaltigkeit immer mehr Anklang. Die meisten dort lebenden Menschen würden sowohl ihre Ziele befürworten, als auch ihre Hindernisse überwinden wollen. Aber wir stellen fest, dass Nachhaltigkeit im Augenblick der Handlungsentscheidung nicht vorrangig behandelt wird. Im Gegenteil, sie wird hinten angestellt. Dieser Aufsatz erklärt, woran es liegt, dass sich Menschen letztendlich kaum mit Nachhaltigkeit emotional identifizieren können - weder im positiven noch im negativen Sinne. Das Erreichen von Nachhaltigkeit kann somit nur dann gelingen, wenn ein Ziel gefunden wird, das Menschen tatsächlich motiviert - und das gleichzeitig Nachhaltigkeit hervorbringt