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Business Models for Sustainability Innovation: Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
The fact that digitalization comes along with a lot of negative effects onto the environment is slightly known in the case of energy consumption by hardware, especially regarding mobile devices, having a limited battery life. However, awareness of environmental issues of software, being the driver of hardware, is mainly missing, even if the research field addressing corresponding issues is growing. Thus, the doctoral thesis at hand addresses the question How to draw (a) developers and (b) usersattention to environmental issues of software? By presenting (a) a calculation method of the carbon footprint of software projects and (b) a concept for an eco-label for software products, evaluated by a user survey, the doctoral thesis provides two strategies how to draw the attention to environmental issues of software. Summarizing, this thesis can act as a basis for further research in bridging from science to society in the context of environmental issues of software. Its findings can be seen as starting points for practical implementations of methods and tools supporting a more environmentally friendly way of developing software and informing about environmental issues of software usage. In order to get the implementation of the research results of the thesis going, it highlights practical implications for diverse groups of stakeholders - researchers, certifiers, public administration and professional purchasers, and environmental associations - that have been identified as being important for the practical implementation of the presented concepts and, thus, represent the target group of the doctoral thesis.
This PhD dissertation thesis aims to analyse and discuss how a company can interact with its supply chain stakeholders to facilitate the development of sustainable supply chains. The research is based on empirical and conceptual work and contributes to the field of corporate sustainability, supply chain management and its intersection. The thesis develops a conceptual framework to analyse four organisational spheres of interaction (inter, intra, supra and sub) in sustainable supply chain management (SSCM). Thereby, further insights into risk and opportunityoriented approaches of companies to SSCM are provided.
The doctoral thesis deals with future challenges that the tourism market has to face on a global level. The problem is treated from different perspectives and with different thematic foci. Thematically, the thesis approaches both global changes in the tourism market and further developments of the research methodology. The methodological repertoire includes a Delphi survey in combination with a focus group, mobile ethnography in conjunction with participant observation and contextual interviews, and a quantitative online survey.
This thesis aims at contributing to the better understanding of the roles of international and domestic institutional and governance patterns for corporate sustainability practices. By combining governance and new institutionalism approaches it bridges the gap between the close look at specific corporate sustainability (CS) policies and the broader view on institutional frameworks. The qualitative comparative approach aims to provide deeper insights on the implementation of different governance schemes by transnational corporations ((TNC). Finally, the conclusions might allow for the development of a) recommendations for the balancing of TNCs' CS management between global and domestic requirements, and b) policy recommendations in the field of CS governance. The overarching research question is as follows: What role do national governance patterns play in comparison to global governance practices in shaping the corporate sustainability (CS) management of transnational corporations (TNCs)? In order to further operationalize this research objective, it is structured into three subquestions: (1) What are relevant institutional factors and global governance patterns for corporate sustainability/ Corporate Social Responsibility (CSR)? (2) What are relevant institutional factors and national governance patterns for corporate sustainability/CSR in Germany, the US, and India? (3) How do these national and global governance patterns influence TNCs' CS management? The first two questions aim at tracing the institutional framework and governance patterns at both national and international levels by identifying norms, stakeholder expectations, prevalent modes of governance and actors involved in governance processes. On this basis, the third question targets TNCs' reaction to internationally varying governance patterns. Here, it is of main interest how relevant governance instruments are perceived by business actors and to which extent their sustainability management at the companies' headquarters and subsidiaries reflect global and national institutional and governance patterns. In order to answer these questions, literature research and a structured qualitative analysis have been conducted. The concepts of CS and CSR build the basis to analyze how TNCs and their subsidiaries manage their social and ecological corporate responsibilities. Against this conceptual background, the research question is approached empirically by the means of an international comparison. Three institutionally highly diverse countries were chosen: Germany, India and the US. India, an emerging market economy, was included to increase the diversity of the sample and to close the research gap indicated above. In order to identify the differences in governance for CS in these three countries, document analyses and 42 guideline-based interviews with experts from governments, NGOs, trade unions and trade associations were carried out. At the same time, global governance instruments for corporate sustainability – which are already relatively well researched - were identified by analyzing the relevant secondary literature. In a second step, in order to explore how TNCs strategically deal with the multitude of different governance approaches at their headquarters and subsidiaries, three case studies of Germany-headquartered transnational corporations in the chemical and engineering industries (Siemens, BASF and Bayer) have been conducted.
Over 25 years after the UNCED conference in Rio de Janeiro in 1992, agriculture in the European Union (EU) has below the line not come much closer to being sustainable. By now, efforts to promote sustainability in agriculture have predominantly been based on “mainstream science”. This has resulted in strategies directed mainly at agricultural production, measures targeted at individual farms, and a major focus on technology-centered solutions. Yet, there have been many claims emphasizing that such approaches are insufficient to deal with wicked, sustainability-related problems. Rather, it has been argued, we need to question the governance of sustainability issues, i.e. who makes which decisions in which way. A central aspect of sustainability governance is collaboration, which has been lauded for its benefits but also criticized for its challenges. The potential benefits of collaboration have apparently been recognized also in the context of EU agriculture. Yet, there has been a lack of holistic consideration of how collaboration can be systematically integrated and promoted in the governance of EU agriculture. Sustainable agriculture cannot only be encouraged through changes in the overall governance system but also through the support of existing and emerging small-scale collaborative initiatives for sustainable agriculture. Indeed, there has been substantial research on the conditions that influence success of similar collaborative initiatives. However, the knowledge resulting from this research remains rather scattered and does not allow for the identification of overall patterns. Additionally, little of this research specifically focuses on sustainable agriculture. What is more, the promotion of collaboration for sustainable agriculture is further complicated by the lack of clarity of the meaning of sustainable agriculture, which is an inherently ambiguous and contested concept. This cumulative dissertation aims to address these gaps by contributing to a better understanding of how collaboration can be facilitated and designed as a means to govern for and advance sustainable agriculture. For this purpose, the dissertation addresses three sub-aims: 1) Advancing the understanding of the concept of sustainable agriculture; 2) scrutinizing the current governance system regarding its potential to facilitate or hamper collaboration; 3) assessing conceptually and empirically how actor collaboration can be facilitated as a means to govern for sustainable agriculture, both from a top-down and a bottom-up perspective. In doing so, this dissertation focuses on EU agriculture and applies a mix of methods, ranging from qualitative to quantitative dominant. The findings of this dissertation highlight that collaboration has been underappreciated and even hampered as an approach to governing for sustainable agriculture. In contrast, this dissertation argues that collaboration offers one promising way to promoting and realizing agriculture and emphasizes the need to integrate different approaches to collaboration and to sustainable agriculture. Thus, the findings of this dissertation encourage and justify more research, discussion, and action around collaboration in the context of sustainable agriculture. Additionally, the dissertation provides first tangible insights both on principles for systemic change to promote governance for sustainable agriculture and on factors that are crucial for the successful management of small-scale collaborative initiatives. Most importantly, this dissertation advocates an ‘integrative attitude’ among and between scientists and practitioners which could enable more collegial, collaborative and hopefully more constructive research, discussion and action for sustainable agriculture.
Responsibility for sustainability is an action guiding concept which relates the abstract norm of sustainability with concrete action contexts. It thereby specifies what bearers of responsibility ought to do. In this thesis, I introduce the concept of responsibility to economic theory, focusing specifically on individual and governmental responsibility for sustainability. Some of the questions I examine are: how should responsibility be distributed among agents? How can agents, who are responsible for several normative aims, solve trade-offs? Do governmental policies affect individuals’ ability to assume responsibility? How can individuals efficiently induce governments to act responsibly? In Paper 1, A utilitarian notion of responsibility for sustainability, I conceptualize and formalize a utilitarian notion of responsibility for sustainability which I then relate to established normative criteria for assessing intertemporal societal choice. I show that responsibility for sustainability can be unambiguously conceptualized in economic models. Furthermore, I affirm that responsibility may provide action guidance even if the aim of sustainability is not feasible. In Paper 2, Verantwortung von Konsumenten für Nachhaltigkeit, I study consumers’ responsibility for sustainability. Particularly, I specify crucial components of this responsibility in order to analyze the relation of consumers’ private and political responsibility. I show that the responsibility for sustainability of consumers comprises three indispensable obligations of which only one concerns consumers’ consumption choices. In Paper 3, Regulation of morally responsible agents with motivation crowding, I focus on the impact of governmental policies on the motivation of an individual to assume moral responsibility. In particular, I study the regulation of a morally responsible individual with motivation crowding in the context of a negative externality. I show that combining consumption taxes with the provision of perfect information is, in many cases, superior to consumption taxes alone. In Paper 4, Endogenous Environmental Policy when Pollution is Transboundary, I examine how individuals which form lobby groups affect the determination of environmental policy when governments seek not only to maximize welfare, but simultaneous maximize support by lobby groups. More specifically, I consider the case in which two countries are linked through transboundary pollution. Environmental policies adopted by self-interested governments may be more stringent than by social welfare maximizing governments. Furthermore, due to the interaction of distortions the space of optimal policies increases: politically optimal tax rates may be too high or too low to optimally internalize the environmental externality.
This dissertation examines how smallholder farming livelihoods may be more effectively leveraged to address food security. It is based on empirical research in three woredas (districts) in the Jimma Zone of southwestern Ethiopia. Findings in the chapters that follow draw on quantitative and qualitative data. In this research, I focus on local actors to investigate how they can be better supported in their roles as agents who have the ability to improve their livelihoods and achieve food security. This general aim is operationalized through three research questions that are addressed in separate chapters. The research questions are: (i) How do livelihood strategies influence food security?; (ii) What livelihood challenges are common and how do households cope with these?; and (iii) How do social institutions, in which livelihoods are embedded, influence people’s abilities to undertake livelihoods and be food secure? Using quantitative data from a survey of randomly selected households, I applied a number of multivariate statistical analysis to determine types of livelihood strategies and to establish how these strategies are associated with capital assets and food security. Here I view livelihood strategies as a portfolio of livelihood activities that households undertake to make a living. The predominant livelihood in the study area was diversified smallholder farming involving mainly the production of crops. Food crops such as maize, teff, sorghum, and in smaller quantities – barley and wheat, were primarily produced for subsistence. Cash crops namely coffee and khat were primarily produced for the market. Based on our analyses, we found five types of livelihood strategies to be present along a gradient of crop diversity. Food security generally decreased with less crops being part of the livelihood strategy. The livelihood strategies were associated with households’ capital assets. For example, the livelihood strategy with the most number of crops had more access to a wider range of capital assets. They had larger aggregate farm field size, and were more involved in learning with other farmers through informal exchange of information and knowledge. The status of food (in)security of each household during the lean season was measured using the Household Food Insecurity Access Scale (HFIAS). A generalized linear model established that the type of livelihood strategy a household undertook significantly influenced their food security. Other significant variables were educational attainment and gender of household head. The findings contribute evidence to the benefits of diversified livelihoods for food security, in this case, the combination of diverse food crops and cash crops. Smallholder farming in southwest Ethiopia is beset with process-related and outcome-related challenges. Here, a process-related challenge pertains to the lack of different types of capital assets that people need to be able to undertake their livelihoods, while an outcome-related challenge pertains to lack of food. The most frequently mentioned process-related challenges were associated with the natural capital either as lack in necessary ecosystem services or high levels of ecosystem disservices. Farming households typically faced the combined challenges of decreasing soil fertility, land scarcity, die-off of oxen due to diseases, and wild animal pests that raided their crops and attacked their livestock. Lack of cash was also common and this was associated with an inability to access goods and services that households needed to address other problems. For example, lack of cash prevented households from buying fertilizers or replacing the oxen they lost to diseases. Confronted with multiple and simultaneous challenges, households coped by drawing on more readily accessible capital assets in order to address a lack. This process is here referred to as capital asset substitution. The findings indicate that when households liquidate a physical asset in order to gain cash which they then use to address other challenges, the common outcome is an erosion of their capital asset base. Many households reported having to sell their livestock to buy fertilizers, as required by the government, without seeing an increase in their harvest. The same process of liquidating capital asset to purchase food particularly during the lean season, also led to erosion of capital assets. On the other hand, when households drew on their social capital to address the challenges, they tended to maintain their capital asset base. The local didaro system is one such example in which farming households with adjacent farm fields synchronize their cropping timing and pool their labor together to address the problem of wild animal pests. Human capital, for example, in the form of available labor was also important for coping. Protecting and enhancing natural capital is needed to strengthen the basis of livelihoods in the study area, and maintaining social and human capitals is important to enable farming households to cope with challenges without eroding their capital asset base. Smallholder farming in southwest Ethiopia is embedded in a social context that creates differentiated challenges and opportunities amongst people. Gender is an axis of social differentiation on which many of the differences are based. Since the coming into power of the currently ruling Ethiopian political coalition, important policy reforms have been put in place to empower women. This includes the formal requirement that wives’ names are included in land certificates. Local residents reported notable changes related to gender in the last ten years. To make sense of the changes, we adapted the leverage points concept which identifies places to intervene in a system with different depths and effectiveness for changing the trajectory of a system. Using this concept, we classified the reported changes as belonging to the domains of visible gaps, social structures, and attitudes. Importantly, changes within these domains interacted, suggesting that changes facilitate further changes. The most prominent driver of the changes observed was the government’s emphasis on empowering women and government-organized interventions including gender sensitization trainings. The changes toward more egalitarian relationships at the household level were perceived by local residents to lead to better implementation of livelihoods, and better ability to be food secure. The study offers the insight that while changing deep, underlying drivers (e. g. attitudes) of systemic inequalities is critical, other leverage points such as formal institutional change and closing of certain visible gaps can facilitate deeper changes (e. g. attitudes) through interaction between different leverage points. This can inform gender transformative approaches. While positive gender-related changes have been observed, highly unequal gender norms still persist that lead to women as well as poor men being disadvantaged. Social norms which provide the basis for collective understanding of acceptable attitudes and behaviors are entrenched in people’s ways of being and doing and can therefore significantly lag behind formal institutional changes. For instance, daughters in southwest Ethiopia continued to be excluded from land inheritance because of long-standing patrilineal inheritance practices. This impacted on women’s abilities to engage in smallholder farming in equal footing as men. Norms influenced practices around access and control of capital assets, decision-making, and allocation of activities with important implications for who gets to participate, how, and who gets to benefit. Landless men also faced distinct disadvantages in sharecropping arrangements where people involved often have unequal socioeconomic status. Processes that facilitate critical local reflections are needed to begin to change unequal social norms and transform smallholder farming to becoming more inclusive and egalitarian spheres. To more effectively leverage smallholder farming for a food secure future, this dissertation closes with four key insights namely: (1) Diversified livelihoods combining food and cash crops result in better food security; (2) Enhancing natural and social capital is a requisite for viable smallholder farming; (3) Social and gender equality are strategically important in improving livelihoods and food security; and (4) Institutions particularly social norms are key to achieving gender and social equality. Because the livelihoods-food security nexus depend on people’s agency in their livelihoods, this dissertation concludes that livelihoods should be recast as critical spheres for expanding human agency and that conceptual development as well as formulation of suitable tools of measurement be pursued.