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- 2013 (2) (entfernen)
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- sustainability (2) (entfernen)
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- Nachhaltigkeitsmgmt./-ökologie (1)
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Business Models for Sustainability Innovation : Conceptual Foundations and the Case of Solar Energy
(2013)
This dissertation deals with the relationships between the increasingly discussed business model notion, sustainability innovation, and the business case for sustainability concept. The main purpose of this research is to identify and define the so far insufficiently studied theoretical interrelations between these concepts. To this end, according theoretical foundations are developed and combined with empirical studies on selected aspects of the solar photovoltaic industry. This industry is particularly suitable for research on sustainability innovation and business models because of its increasing maturity paired with public policy and market dynamics that lead to a variety of business model-related managerial and entrepreneurial business case challenges. The overarching research question is: How can business models support the commercialisation of sustainability innovations and thus contribute to business cases for sustainability? A theoretical and conceptual foundation is developed based on a systematic literature review on the role of business models in the context of technological, organisational, and social sustainability innovation. Further, the importance of business model innovation is discussed and linked to sustainability strategies and the business case for sustainability concept. These theoretical foundations are applied in an in-depth case study on BP Solar, the former solar photovoltaic subsidiary of British Petroleum. Moreover, because supportive public policies and the availability of financial capital are known to be the most important preconditions for commercial success with innovations such as solar photovoltaic technologies, the solar studies include a comparative multiple-case study on the public policies of China, Germany, and the USA as well as a conjoint experiment to explore debt capital investors’ preferences for different types of photovoltaic projects and business models. As a result, the main contribution of this work is the business models for sustainability innovation (BMfSI) framework. This framework is based on the idea that the business model is an artificial and social construct that fulfils different functions resulting from social interaction and their deliberate construction. The BMfSI framework emphasises the so-called mediating function, i.e. the iterative alignment of business model elements with company-internal and external requirements as well as with the specific characteristics of environmentally and socially beneficial innovations. Against this backdrop, it becomes clear that practically-oriented knowledge based on BMfSI research might provide new and effective ways to support the achievement of corporate sustainability.
This dissertation concerns the question of how economics can contribute to the analysis of trade-offs between values (or normative objectives). The analysis is illustrated for the case of policies that pursue the goal of sustainability. Methodologically, this is done by reflecting economic concepts in light of philosophical theories and using generic models to analyze trade-offs between particular values. In sum, the work shows how economics can help in analyzing the factual relationships between values by clarifying the set of feasible acts and outcomes. The first paper of this cumulative dissertation concerns the question what a general definition of efficiency with respect to normative objective implies about relationships between two values. In order to conceptualize relationships between values carefully, the analysis distinguishes instrumental from intrinsic values and discusses the question whether there is one intrinsic value (value monism) or many intrinsic values (value pluralism). Next, a small economic model is used to show that there can be different relationships between values such as win-win relationships and trade-offs in value-efficient states if there are three or more values. Further, the distinction between Pareto-efficiency (based on individual preferences) and value-efficiency (which can also include non-preference values) is used to study relationships between values. The second paper uses the definition of sustainability as inter- and intragenerational justice to discuss the relationship between these two objectives. The general aim of this paper is to discuss what economic concepts can contribute to the discussion of tradeoffs between justices. For this, a syntax of the concept of justice is employed, different relationships between justices are defined and economic concepts such as scarcity, efficiency and opportunity costs are transferred to the justice context. One result from this analysis is that there must be a trade-off between these two justices in such respective efficient outcomes. The third paper concerns an intertemporal mechanism leading to the well-known equity-efficiency trade-off in an intergenerational setting. For this, two central characteristics of intergenerational policy making are taken into account: irreversibility and ignorance (or unawareness). A pertinent example is the irreversible use of fossil fuels before and after the discovery of the effect of CO2 emissions on climate change. The trade-off between Pareto-efficiency and intergenerational equity that results from these two characteristics is shown in a model with two non-overlapping generations which use a non-renewable resource. In the model there is initial unawareness about an intergenerational externality from resource use that is only discovered after the irreversible use of the resource. A central result of the paper is the trade-off between intergenerational equity and efficiency that emerges if initially unknown sustainability problems arise after irreversible policies have been enacted. The fourth paper concerns the question what the concept of merit goods can contribute to discussions of sustainability. For this, the history of the concept is discussed, then merit goods are defined and connected to the philosophical literature on different conceptions of well-being. In the next step different challenges and opportunities of merit good arguments are discussed for the sustainability context. For example, it becomes clear that merit good arguments concern conceptions of well-being and do not directly concern the aspect of intergenerational distribution in sustainability problems.