Open Access

With this dissertation, I present a human resources approach to entrepreneurship through selection and training of small-business owners in developing countries. Entrepreneurship is an important source of employment, innovation, and general economic prosperity (Autio, 2005; Walter et al., 2005; Reynolds et al., 2005; Kuratko, 2003). In developing countries, job creation through business ownership is especially important because job opportunities are limited (Walter et al., 2005; Mead & Liedholm, 1998). Strengthening the small business sector is one of the best ways to reduce poverty and increase economic growth (Birch, 1987). Thus, this dissertation adds to the scientific literature in taking a human resources approach to entrepreneurship: selecting and training entrepreneurs. Selection has widely been researched on in various scientific fields like human resource management, industrial-, work-, and organizational psychology, but only partly focusing on selection of entrepreneurs. Regarding training, there exists a fair amount of studies that focus on entrepreneurship education, but a lot of them suffer from substantial heterogeneity and methodological flaws (Glaub & Frese (2011); McKenzie & Woodruff (2013)). The dissertation combines the ideas of using selection procedures for entrepreneurs with the idea of teaching entrepreneurial skills.

Against the backdrop of aging populations, labor shortages, and a longer healthy life expectancy, there has recently been considerable discussion of the great potential that post-retirement activities hold for individuals, organizations, and society alike. This dissertation consists of three empirical papers investigating the life reality of active retirees in Germany. In addition, framework conditions and motivational structures that need to be considered in creating jobs for this group of workers are examined. The first paper identifies the prerequisites for productivity after retirement age and describes the changed nature of modern-day retirement. Current levels of post-retirement work are quantified by reference to German Microcensus data. The data show that adults continue to engage in paid employment beyond the applicable retirement age, with self-employment and unpaid work in family businesses making up the greatest share of post-retirement activities. Qualitative data collected from 146 active retirees (mean age = 67 years, standard deviation = 4) showed that the changes entailed in retirement include more flexible structures in everyday life. Content analysis revealed that reasons for taking up post-retirement activities were the desire to help, pass on knowledge, or remain active; personal development and contact with others; and a desire for appreciation and recognition. In addition, flexible working hours and the freedom to make decisions are evidently important aspects that need to be taken into account in creating employment activities for silver workers. The second paper extends the findings of the first paper by investigating the differences that respondents experienced between their former career job and their post-retirement activities, drawing on an additional quantitative sample of active retirees (N = 618, mean age = 69 years, standard deviation = 4). Factor analysis revealed differences in four areas: First, differences were identified in person-related variables, such as work ability. Second, differences were perceived in the scope of the job itself with regard to workers’ tasks, skills, or job function. Third, the perceived freedom of time allocation and flexibility in job practice distinguished between the silver job and the former career job. Fourth, differences were noted in perceived responsibility and in the significance of the activity. The third paper further examined how relevant personal motivational goals (achievement, appreciation, autonomy, contact, and generativity) as well as corresponding occupational characteristics of the silver job were related to life and work satisfaction in the quantitative sample (N = 661, mean age = 69 years, standard deviation = 4). Hierarchical regression analyses showed that the motivational goals of achievement, appreciation, autonomy, contact, and generativity significantly predicted life satisfaction, whereas only generativity predicted work satisfaction. With respect to the occupational characteristics, none of the situational predictors influenced life satisfaction, but opportunities to fulfill one’s achievement goals, to pass on knowledge, and to experience appreciation and autonomy predicted work satisfaction. The results suggest that post-retirement workers seem to differentiate between perceived life satisfaction and work satisfaction as two independent constructs. In conclusion, key motives for taking up post-retirement activities were generativity (the wish to help and pass on knowledge), but also personal development, appreciation, autonomy, and contact. The findings indicate that organizations should introduce flexible working hours, and offer silver workers advisory and freelance work. Providing freedom to make decisions and ensuring due appreciation of the contribution made by silver workers will lead to a fruitful interplay of silver workers and organizations. Future research should build on these findings by applying longitudinal designs and drawing on samples of retirees with more diverse educational and financial backgrounds. The papers of this dissertation echo the call for a new, more positive way of looking at the capacities of active retirees.

Agro-biodiversity can provide natural insurance to risk averse farmers. We employ a conceptual ecological-economic model to analyze the choice of agrobiodiversity by risk averse farmers who have access to financial insurance. We study the implications for individually and socially optimal agro-ecosystem management and policy design when on-farm agro-biodiversity, through ecosystem processes at higher hierarchical levels, generates a positive externality on other farmers. We show that for the individual farmer natural insurance from agro-biodiversty and financial insurance are substitutes. While an improved access to financial insurance leads to lower agro-biodiversity, the e_ects on the market failure problem (due to the external benefits of on-farm agro-biodiversity) and on welfare are determined by properties of the agro-ecosystem and agro-biodiversity’s external benefits. We derive a specific condition on agro-ecosystem functioning under which, if financial insurance becomes more accessible, welfare in the absence of regulation increases or decreases.

The European Union’s Council Regulation on support for rural development by the European Agricultural Fund for Rural Development has introduced auctioning as a new instrument for granting agri-environmental payments and awarding conservation contracts for the recent multi-annual budgetary plan. This paper therefore deals with the conception and results of two case study auctions for conservation contracts. Results of two field experiments show much differentiated bid prices in the model-region and budgetary cost-effectiveness gains of up to 21% in the first auction and up to 36% in the repeated auction. Besides these promising results, some critical aspects as well as lessons to be learned will also be discussed in this paper to improve the design and performance of upcoming conservation auctions.

Online marketing, especially Paid Search Advertising, has become one of the most important paid media channels for companies to sell their products and services online. Despite being under intensive examination by a number of researchers for several years, this topic still offers interesting opportunities to contribute to the com- munity, particularly because of its large economic impact and practical relevance as well as the detailed and widely unfiltered view of consumer behavior that such marketing offers. To provide answers to some of the important questions from advertisers in this con- text, I present four papers in my thesis, in which I extend previous works on optimization topics such as click and conversion prediction. I apply and extend methods from other fields of research to specific problems in Paid Search. After a short introduction, I start with a paper in which we illustrate a new method that helps advertisers to predict conversion probabilities in Paid Search using sparse keyword- level data. We address one of the central problems in Paid search advertising, which is optimizing own investments in this channel by placing bids in keyword auctions. In many cases, evaluations and decisions are made with extremely sparse data, al- though anecdotal evidence suggests that online marketing is a typical