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Scaling Strategies of Social Entrepreneurship Organizations – an Actor-Motivation Perspective
(2014)
Despite their sometimes ingenious solutions, many social entrepreneurs fail to scale which is at odds with their overall objective of social change. Yet, though considered highly important in practice, scaling is still under-researched. Taking this imbalance as a starting point, my PhD thesis contributes to the social entrepreneurship literature by shedding new light on the role of the actor-motivation in scaling social ventures. Put together, papers 1-3 try to answer the general research questions of how do actors and their specific motivations, particularly the social entrepreneur, influence the scaling strategies (and success) of social ventures? Based on a brief review of the literature on scaling, I identify social franchising as a promising scaling strategy that requires more research. Here, paper 1 argues that the social mission of the involved actors can serve as an informal functional equivalent to formal contracts as well as a means to safeguard the local small group logic. Paper 2 discusses the effects of stewardship on social franchising coming to the conclusion that stewardship relationships may impede speed of and degree of scaling. Based on these insights, paper 3 more closely analyzes the motivations of social entrepreneurs in a post-founding stage. It empirically constructs a taxonomy of (social) entrepreneurs based on their motivations. To this end, paper 3 employs a three-step methodological approach that combines the inductive insights from 80 interviews with entrepreneurs with a statistical cluster analysis. Following, this paper then discusses contributions of and implications for scaling research as well as to social entrepreneurship, entrepreneurship, and management research.
This dissertation offers three different perspectives on agency and institutional change. Within three different articles these perspectives are presented and discussed. In the following these three articles are introduced: Article I: Competing concepts of power in institutional theory make the analysis of institutional change challenging. On the one hand, the assumption of powerful institutions leaves little space for agency and institutional change; while on the other hand, the assumption of powerful actors allows for agency but contradicts the fundamental assumption of institutional theory as stated before. This article wishes to propose a concept of power that is consistent with institutional theory and preserves core institutionalist assumptions, but still offers an explanation for agency and institutional change. Article II: This study examines a case of embedded agency from the German accounting industry, which existing approaches of the paradox of embedded agency cannot explain. Based on an instrumental case study, this paper will provide a new explanation of embedded agency by highlighting the interaction between the different actors of an organizational field. Article III: Based on a dialectical perspective on institutional change, this paper studies the transformation of the German accounting industry covering the time period from 2000 to 2012. Corresponding to Seo and Creed (2002), this article identifies “intrainstitutional conformity that creates interinstitutional incompatibilities”, “legitimacy that undermines functional efficiency”, and “isomorphism that conflicts with divergent interests” (Seo & Creed, 2002, p. 226) as the drivers for recent change in this organizational field. The study provides an explanation of endogenous change that does not rely on institutional agency in explaining institutional change.