Open Access

Despite their sometimes ingenious solutions, many social entrepreneurs fail to scale which is at odds with their overall objective of social change. Yet, though considered highly important in practice, scaling is still under-researched. Taking this imbalance as a starting point, my PhD thesis contributes to the social entrepreneurship literature by shedding new light on the role of the actor-motivation in scaling social ventures. Put together, papers 1-3 try to answer the general research questions of how do actors and their specific motivations, particularly the social entrepreneur, influence the scaling strategies (and success) of social ventures? Based on a brief review of the literature on scaling, I identify social franchising as a promising scaling strategy that requires more research. Here, paper 1 argues that the social mission of the involved actors can serve as an informal functional equivalent to formal contracts as well as a means to safeguard the local small group logic. Paper 2 discusses the effects of stewardship on social franchising coming to the conclusion that stewardship relationships may impede speed of and degree of scaling. Based on these insights, paper 3 more closely analyzes the motivations of social entrepreneurs in a post-founding stage. It empirically constructs a taxonomy of (social) entrepreneurs based on their motivations. To this end, paper 3 employs a three-step methodological approach that combines the inductive insights from 80 interviews with entrepreneurs with a statistical cluster analysis. Following, this paper then discusses contributions of and implications for scaling research as well as to social entrepreneurship, entrepreneurship, and management research.