Please use this identifier to cite or link to this item:
https://doi.org/10.48548/pubdata-796
| Resource type | Bachelor Thesis |
| Title(s) | Implizite vs. explizite Einstellungsänderung durch evaluative Konditionierung in der Werbung |
| Alternative title(s) | Implicit vs. explicit change of attitude through evaluative conditioning in advertising |
| DOI | 10.48548/pubdata-796 |
| Handle | 20.500.14123/834 |
| Creator | Janz, Meike Alina |
| Referee | Meier, Gerd  1051421624Höger, Rainer 1051421586 |
| Language | German |
| Keywords | Werbung; Wirkung; Konditionierung; Evaluation |
| Year of publication in PubData | 2019 |
| Publishing type | First publication |
| Date issued | 2019-04-02 |
| Creation context | Study |
| Granting Institution | Leuphana Universität Lüneburg |
| Published by | Medien- und Informationszentrum, Leuphana Universität Lüneburg |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
Bachelorarbeit-Meike_A_Janz.pdf License: Nutzung nach Urheberrecht open-access | 1.86 MB | Adobe PDF | View/Open |
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