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The role of consumers in transformations towards sustainable consumption

  • The dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.

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Author:Andrea K. MoserGND
Subtitle (English):Qualitative and quantitative insights into consumers' purchasing decisions regarding fast moving consumer goods
Title Additional (German):Die Rolle von Konsumenten in der Transformation zu nachhaltigerem Konsum
Advisor:Stefan Schaltegger (Prof. Dr.)
Referee:Stefan Schaltegger (Prof. Dr.), Mario Schmidt (Prof. Dr.)ORCiDGND, Ursula Weisenfeld (Prof. Dr.)ORCiDGND
Document Type:Doctoral Thesis
Year of Completion:2017
Date of Publication (online):2017/09/22
Publishing Institution:Leuphana Universität Lüneburg, Universitätsbibliothek der Leuphana Universität Lüneburg
Granting Institution:Leuphana Universität Lüneburg
Date of final exam:2017/09/01
Release Date:2017/09/22
GND Keyword:Nachhaltigkeit; Konsum; Verhalten
Institutes:Fakultät Nachhaltigkeit
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 333.7 Natürliche Ressourcen, Energie und Umwelt
Licence (German):License LogoDeutsches Urheberrecht