• search hit 6 of 44
Back to Result List

Intelligent Product Design

  • The aim of this thesis is to generate reality-based hypotheses about the opportunities and obstacles that create the implementation of Cradle to Cradle for the companies Jules Clarysse NV and Steelcase Inc. It discusses further which marketing-mix is appropriate for Cradle to Cradle products. Therefore exploratory expert interviews have been conducted with both companies. The empirical part is introduced by a literature study. From marketing perspective, the Cradle to Cradle approach for product design is investigated while taking into account that academic literature categorizes the concept on the one hand as consistent sustainability strategy, on the other hand as sustainable design. Moreover, the broad use of the expression design, within the literature of the Cradle to Cradle founders, is analyzed. Here, Cradle to Cradle design is holding out the prospect of Triple Top Line growth, rather than meeting only the economic bottom line. In regard of aesthetics, Cradle to Cradle aspires diversity in contrast to prevailing principles of Functionalism and universal design solutions. The ‘hidden‘ design assignment of Cradle to Cradle, service design, is highlighted as sphere that should be progressed. All these considerations form the interview guideline. The interviews serve as reality check whether there result Triple Top Lines and new service models for the companies and explore how aesthetics and tools of the marketing-mix are handled in Cradle to Cradle practice.

Download full text files

Export metadata

Additional Services

Share in Twitter Search Google Scholar
Author:Mira Heinz
URL: https://pub-data.leuphana.de/frontdoor/index/index/docId/756
Subtitle (English):An Exploratory Study on the Chances and Challenges of the eco-effective Cradle to Cradle Design Concept
Referee:Ursula Weisenfeld (Prof. Dr.), Edgar Kreilkamp (Prof. Dr.)
Document Type:Bachelor Thesis
Year of Completion:2012
Date of Publication (online):2016/03/04
Publishing Institution:Leuphana Universität Lüneburg, Universitätsbibliothek der Leuphana Universität Lüneburg
Granting Institution:Leuphana Universität Lüneburg
Release Date:2016/03/04
Tag:Nachhaltiges Design
Circular Economy; Eco-effective Products; Marketing-Mix; Sustainable Design
GND Keyword:Nachhaltigkeit; Ökologie; Wirtschaftskreislauf; Marketing-Mix
Institutes:Fakultät Wirtschaftswissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 333.7 Natürliche Ressourcen, Energie und Umwelt
Licence (German):License LogoDeutsches Urheberrecht