@phdthesis{Stange2017,
  author      = {Martin Stange},
  title       = {Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising},
  type        = {doctoralthesis},
  school      = {Leuphana Universit{\"a}t L{\"u}neburg, Universit{\"a}tsbibliothek der Leuphana Universit{\"a}t L{\"u}neburg},
  year        = {2017},
}