@phdthesis{Blask2018,
  author      = {Tobias-Benedikt Blask},
  title       = {Analyzing paid search campaigns using keyword-level data and Bayesian statistics},
  type        = {doctoralthesis},
  school      = {Leuphana Universit{\"a}t L{\"u}neburg, Universit{\"a}tsbibliothek der Leuphana Universit{\"a}t L{\"u}neburg},
  year        = {2018},
}